oDesk Google Adword test

·
Question no.1: if your key word is "reading books" and you would like to ban the ad from people looking for downloadable books , how would you keyword be submitted to Adwords?

Ans: a. Reading books - downloadable
b. reading books * downloadable
c.reading books(downloadable)
d.reading books.

Question no.2: which of the following statement about campaign dates is corrects?

Ans: a. it is not possible to specify a campaign start date and end date in the same campaign.
b.by default Adword pre sets the campaign start date with today's date.
c.you can't pause the campaign midway if an end has been specified.


  Question no.3: given that the cost for the bid is kept constant a keyword's Quality Score for Google and the search network is directly proportional to its ad position.

Ans:a. true. 
b. false

Question no.4: if your Adword ad attracts a higher CTR (Click Through  Rate) it will lead to an improved ad position.

Ans: a. true.
b.false

Question no.5:the Google Ad placement feature allows you to choose location on the Google content network where your Ad can appear. which of the following can be selected as Ad area for the Ad to appear?

Ans: b. a selection of pages from a website.
c
Question no.6: which of the following statements about an Ad group are correct?

Ans: Ad groups only apply to the search network. 

question no.7: negative keywords can't be applied to a whole ad group?

Ans: a.true
B.false

Question no.8: which factors are directly impacted by increasing the Adwords as budget?

Ans: clicks on the Ad

Question no.9: Google Adwords does not accept an Ad copy that include:

Ans: numberals

Question no.10: is it possible to set a maximum CPC (Cost Per Click) at the  Ad group level?

Ans: a. yes
b. no

Question no.11: your maximum CPC(cost per click) is $0.70 . if your ad receive two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those click ?
 a.$0.30
b.$0.35  
c.$0.50
d. $0.55

Question no.12: at which of the following levels may a daily budget be set?
 a. keyword
b. campaign
c.AdWords Account

Question no.13: what is the Ad word related team for the following?
the total number of unique users who will be served your ad over a specific period of time.
  a. campaign
b. demography
c. audience
d. reach

Question no.14: state weather true or false.
if you run out of characters in your AdWord ad , the display URL field can be used as another line of ad text.
a.true
b.false