Elance Affiliate Marketing Test Answers 2015

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A small file stored on a consumer's computer that records information about that consumer is called a:
Sniffer
Trinket
Snippet
Cookie


True or False? Brand-new affiliate programs have the best chance at attracting super affiliates.
False
True


Automated clicking programs (hitbots), are a major factor behind:
Increased sales
Click fraud
Successful affiliate programs
Decreased leads


True or False: You can be held legally responsible if your affiliates send junk mail to users on your behalf
False
True


In affiliate marketing terms, which of these can CPA typically stand for?
Customer-Pay-Attribution
Customer-Per-Advertisement
Cost-Per-Action
Cash-Per-Affiliate


The first page one would see after clicking on an advertisement is called a:
Landing page
Sale page
Signup page
Ad page


True or False? Trademark Poachers are affiliates that bid in their search campaigns on other merchants' trademarks and URLs, often with variations of misspellings of them.
False
True


A web host that charges customers on a monthly basis should ideally reward an affiliate with a _______ for customers brought in through the affiliate.
decreased commission
backlink
recurring commission
Social media "follow"


A ______ is a clickable (hyperlinked) advertising graphic, and is the most common type of web advertisement.
pop-up
banner
headline
copy


Which of these are NOT included in the affiliate marketing relationship triangle?
Operator
Consumer
Publisher
Advertiser


What is cookie stacking?
doubling a payout for a publisher who drives substantial traffic
allocating a percentage of the payout to the end user
adding an incentive to publishers who hit your campaign target
tracking multiple cookies in each affiliate transaction


True or False? Many advertisers set restrictions on who can promote their products, and how.
True
False


What does CPS measure?
cost per sale
cost per thousand
cost per savings
cost per subscription


Every time a link appears in a visitor’s browser, it is considered:
An impression
A commission
A focus
A lead


When a visitor clicks a link and makes a purchase from or generates a lead for an advertiser it is known as a:
Action item
Conversion
Call to action
Backlink


What is the benefit of paying an affiliate based on CPA rather than clicks or impressions?
you're more likely to establish a good relationship with the affiliate
campaigns never exceed maximum budgets
payment is received only when desired outcomes are achieved
you have to pay the affiliate less often


True or False? It is possible to institute and track a pay-per-call commission program.
True
False


What is an affiliate marketing publisher?
a website owner that earns commissions from driving sales of a product offer
a blogging platform that supplies affiliates with offers
a business that places an affiliate ad for their own product or service


Which of the following IS NOT a form of affiliate fraud?
trademark poaching
automated form-filled leads
all of the answers are correct
spamming for traffic


When an existing affiliate brings in additional affiliates into a _______ program, the first affiliate earns commission on the new affiliate's revenue.
bonus
two-tier affiliate
gold standard
laddered


What is first-touch attribution?
attributing successful outcomes to the first email a user opens
attributing successful outcomes to the first sales call a user opens
attributing successful outcomes to the first marketing touchpoint a user encounters


When affiliates are able include their own logo on the pages to which they send visitors through affiliate links, this is called:
Co-branding
CPM
Split marketing
Tag-team advertising


What is last-touch attribution?
attributing successful outcomes to the last email a user opens
attributing successful outcomes to the last marketing touchpoint a user encounters
attributing successful outcomes to the last sales call a user opens


When a website visitor leaves an item in an online shopping cart without completing the transaction, this is known as:
Abandonment
Redirecting
Ditching
Cycling


What are affiliate chargebacks?
charge from an affiliate to a publisher to cover the cost of doing business
reversal of an affiliate commission due to fraud or other suspected issues with the sale
reversal of the fee an affiliate program charged to a publisher for carrying an offer


When selecting publishers, you should:
look for the publisher with the lowest EPC
look for alignment between the publisher and your offer
look for the newest publishers
look for the most successful publishers


The number of users exposed to an ad, measured by impressions, is called:
Reach
Stickiness
Virality
Popularity


True or False? A user who visits a site several times a week would raise the unique visitor metric on each visit.
False
True


Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as:
Habit targeting
Demographic targeting
Behavioral targeting
Lifecycle targeting


If a merchant wants to limit their advertisements to only a few, niche markets, they should:
Create better ads
Offer much higher commissions
Manually approve all affiliate applications
Lower their commission rate


What are Scrubkit and BrandVerity?
affiliate payment platforms
affiliate fraud prevention tools
affiliate publishers
affiliate networks


What does CPA measure?
cost per affiliate
clicks per affiliate
cost per acquisition
clicks per acquisition


Which of these actions may result in a commission reversal?
Cancelled order
All of these
Repeated/duplicate order
Unclaimed shipment


What is the difference between CPS networks and CPA networks?
CPS networks generate leads at a fixed price for advertisers
CPS networks are by invitation only
CPS networks typically take a percentage of every sale and charge setup fees


What is a critical step in determining which payout model is right for your business?
understanding how long the publisher has been in business
knowing which will drive the most traffic
understanding your marketing goals
knowing which other companies the publisher is working with


Which of the following is a sign that your campaign may be the victim of fraud?
sudden traffic surges
sudden traffic dips
fewer conversions than average


Which of these are an optional guarantee an advertiser may specify for publishers for the duration of the program terms?
Minimum EPC
Extra join fee
WYSIWYG
Monthly active users


The 1% of affiliates that typically bring in more than 90% of your sales are usually called:
Super Affiliates
Gold ring affiliates
Power Affiliates
Key Performers


When an affiliate link advertises and brings visitors to a discounted offer, this is known as a:
Hotlink
Clipped link
Coupon link
Deal link


Promotional materials advertisers use to attract consumers to their websites or products, including text links, banner ads, buttons, email copy, and videos, are known as:
Copy
Creative
Nets
Graphics


An invisible image that is fired on the final page of the shopping cart is an important factor in:
Niche targeting
Ad blocking
Pixel tracking
Image counting


The part of an email message or web page that is visible without scrolling down the page is:
Above the scroll
Highlight spot
Top headline
Above the fold


If a shopper has more than one cookie from different affiliate sites and then makes a purchase, who will receive the commission?
The first referring affiliate cookie takes priority and the first affiliate gets the commission
The affiliate with the highest number of conversions takes priority and gets the commission
The last referring affiliate cookie overwrites the previous cookie and the last affiliate gets the commission
The commission is split evenly among the different affiliate sites


An affiliate link that brings visitors to a specific page on a website, NOT the homepage, is known as a:
Deep link
Breadcrumb link
Callout link
Merchant link


True or False? In affiliate marketing, an "Affiliate" generally means a subsidiary or division.
True
False


In affiliate marketing terms, LTV most closely corresponds to:
The total amount that a customer will spend with a particular company during his or her lifetime
A way of measuring how many people click a link online to see its destination website
Selective advertising in which a publisher can choose what geographical areas they want the ad to appear in
The information submitted to a search engine to support part of paid placement and paid inclusion services


Sharing a part of the revenue you receive from an affiliate program, through various incentives and offers, with the end consumer is a defining aspect of:
Loyalty affiliate websites
None of these
Paid Search Advertising
Email Marketing


When utilizing email marketing in an affiliate program, which of these are required?
A graphical banner
All are required
An unsubscribe link
A minimum of 2 affiliate links


A measure of the number of online conversions that happened within a set period of time after a user saw, but did not click, a display ad is the:
Post-touch conversion rate
View-through conversion rate
Soft conversion rate
Time-frame conversion rate


What does CPC measure?
cost per channel
clicks per campaign
cost per click
cost per count


In marketing terms, what is the difference between ROAS and ROI?
ROAS is used to reflect all benefits from marketing efforts, while ROI only reflects monetary gain from marketing efforts
ROAS is a term typically reserved for ad agencies, while ROI is used for all types of businesses
ROAS reflects the monetary return on advertising dollars spend, while ROI reflects the overall gain from all advertising efforts, not limited to revenue
ROAS reflects revenue earned from digital advertising efforts, while ROI reflects revenue earned from all marketing channels


What is the percentage of clicks for the number of advertising impressions displayed?
CTR
CPM
CPI
PPC


What is a locking period?
The period of time an advertiser is locked out of an affiliate program for click fraud
A period of time where a commission is still reversible
The time period a customer has between adding an item to their cart and actually purchasing the item
A period of time where merchants can approve or "lock" in an advertiser to their program


The attribution model used in affiliate marketing that credits a publisher who was responsible for directing an action is called a:
Final-impression payout
CPM
Last-click model
Last-man-in model


What does CPM measure?
cost per million
cost per thousand
clicks per monetization
clicks per thousand


What is shared attribution?
credit is delivered to multiple affiliate touchpoints for driving conversion
an affiliate program and publisher share revenue from a sale
the publisher and business share revenue from a sale


A popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints is a(n):
Time-decay model
Tracking model
Deadline payout model
Early adopter program


Which of the following IS NOT an affiliate marketing program?
Commission Junction
Link Mine
Integrate
Clickbank


True or False? The individual or company that promotes a product or service in exchange for earning a commission is an advertiser.
False
True


What is event allocation?
choosing a start date for your campaign
allocating credit for a transaction
running a test of your offer with several publishers
selecting publishers who will be allowed to feature your offer


What does EPC measure?
earnings per 1,000 clicks
earnings per click
earnings per 100 clicks
earnings per count


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