Elance Facebook Marketing Test Answers 2015
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Can you choose your target group using
facebooks ads?
Yes
No
True or False? Auto-posting to Facebook has
been shown to decrease likes and comments by 70%.
False
True
Which of the following is NOT considered in
Facebook's negative feedback metric?
When a post or page receives a negative comment
When a page is unliked
When a post is hidden
When a page is marked as spam
Under the "Ads Manager" tool, what
does the "Audience Graph" report?
None of these
Information on the size and engagement of your
audience to help you monitor the success of your campaigns
How much of your target audience your campaign is
reaching compared to how much it could reach
The bid and price for each ad and a summary of its
targeting & performance
What is the accepted ratio of content &
engagement to sales messages?
20-80
80-20
25-75
50-50
What icon can one attach to in-store flyers,
posters, etc. to direct mobile consumers to their Facebook page?
EdgeRank
QR codes
Instagrams
Hyperlinks
What is the name for Facebook's ranking
algorithm?
Like Rank
Edge Rank
Page Rank
Face Rank
True or False? A hashtag on Facebook should be
unique from hashtags you use on other social networks.
TRUE
False
TRUE or FALSE? Integrating apps and third
party websites with Facebook does *NOT* require creating a FB application.
FALSE
TRUE
How are Facebook ads paid for?
Demographic bids
Cost-per-like
CPC & CPM
Keyword bids
What is the name of Facebook's Analytics tool?
Edge Rank
Page Rank
Facebook Analytics
Insights
What is a Call To Action?
A global rallying cry, sparked socially online, that
can mobilize like-minded individuals to make substantial, real world change
When a company sparks an increased focus on social
media engagement, starting or cleaning up their image and accessibility on
multiple social platforms.
A weekly (or daily) theme or goal a company profile
places for itself, achievable via Facebook traffic metrics
A line, usually at the end of a content post,
asking the reader to take an action (visit a page, submit a comment, etc.)
What's 'frequency' a measurement of?
Another word for impressions
The amount of times a Facebook user sees your
individual ad
The amount of people your ad reaches
The amount of people that share your ad
Where can you see statistics of your posts on
Facebook?
See who like
Insights
Analytics
Settings
What symbol allows users to 'tag' other users
or companies?
#
>
@
*
Which of the following is most likely to get
attention on Facebook?
Text pitches
Photos
.GIFs
Facebook page shares
Facebook users spend the most time (40%) on
which page?
Own Profile
News Feed
Collective Friend's Profiles
Chat Windows
How can I get more people to share my posted
content?
(all of these)
Offer an incentive to users for sharing
Include an image with your Facebook status update
Use a Call to Action in the post
What allows users to share their location on
Facebook?
Pin-Points
Check-Ins
Four-Squares
Shout-Outs
Which of the following best describes
third-party apps interacting with Facebook?
AoF calls
alk3 calls
API calls
AFI calls
True or False? Facebook and Twitter profiles
can be connected.
False
True
True or False? It is possible to embed single
Facebook posts in an external blog or website?
False
True
True or False? Long, rich, and detailed posts get
more likes/shares than short or medium length posts.
True
False
What button can be installed on outside
webpages to allow consumers to become a fan of your page?
Feed Button
Like Button
Fan Button
F - Button
True or False? Once a budget is set it cannot
be changed.
True
False
True or False? Facebook supports hashtags.
True
FALSE
True or False? Cover photos are crucial to
establishing respectable company pages.
False
True
True or False? Half of Facebook page visits
come from mobile devices.
True
FALSE
Which of the following is NOT considered in
Facebook's engagement metric?
Likes
Share
Comments
Views
True or False? Mobile users can see a
sponsored story in their newsfeed.
True
False
What does CTR stand for?
Click Through Rate
Cost Times Response
Cost Through Recession
Client/Thought Relation
What does NFO stand for?
Network/Feed Organization
News Feed Optimization
No Fee Operation
Novel Feature Orientation
What is the name of Facebook’s analytic
package?
Insights
Discovery
GlassDoor
Princeps
True or False? Facebook's analytic tool shows
the names of people who have visited your page.
True
False
On Facebook, you can sponsor a post to a
specific audience age, gender and location.
True
False
What is CTR?
Click Through Rate
Clicks Through Rate
Cost Through Rates
Click Table Rate
Cost Through Rate
What symbol does Facebook use to mark verified
pages?
The letters "OK"
A hand giveing a thumbs-up signal
A check mark
A star
What is the purpose of the 'star' action in
your company profile?
Make your most important post stay at the top of
your Page for 7 days
Highlight important stories by making them larger
and more visible
Note a post for later reference
Share a post with your top followers
Which of the following is *NOT* a type of
promotion offered by Facebook Offers?
Online
Traditional Media
In Store
True or False? Ads on Facebook mobile appear
in the sidebar.
True
False
True or False? Running multiple versions of
the same ad at once is recommended.
True
False
In terms of Facebook's ranking algorithm, what
does "weight" refer to?
The amount of comments, likes, etc. a content post
receives
How many highly ranked content posts a profile has
in a given week
How many followers/friends a company has
How often a profile produces content
Weight, affinity, and time decay comprise...
PageRank
NFO
EdgeRank
Facebook Open Source
What is the name of Facebook's algorithm for
determining how prominently content is displayed on the News Feed?
PageRank
FeedRank
PowerRank
EdgeRank
What is the purpose of the 'pin' action in
your company profile?
Make your most important post stay at the top of
your Page for 7 days
Highlight important stories by making them larger
and more visible
Attach a post to a specific demographic
Attach a post to a specific interest
In "Page Insights", the "Total
Reach" metric stands for:
The number of unique users who have encountered any
content associated with your page (including ads or sponsored stories pointing
to your page) in the last seven days
The number of unique people who are friends with
your fans, including your current fans
The number of unique users who have encountered any
content associated with your page (not including ads or sponsored stories
pointing to your page) in the last month
The number of unique users who have encountered any
content associated with your page since its launch
What search revolutionizing feature has
Facebook recently released?
Graph Search
Friend Search
Edge Search
Glass Door Search
True or False? Facebook allows discounts,
deals, and sales to be advertised in a company's cover photo.
False
True
In terms of Facebook's ranking algorithm, what
does "time decay" refer to?
The loss of time spent using Facebook's News Feed
The loss of engagement over time after a profile's
privacy features are tightened
The loss of value as posts grow older
The loss of followers on an inactive profile
What does the term 'Fangate' mean?
A controversy that occurs when companies sell
personal information obtained on Facebook without customer consent.
This is a made up term.
The act of curating any and all negative feedback
by hiding comments and blocking unsatisfied customers.
Requiring people to like your page to participate
in any "hidden" content
Which of the following is NOT shown on the
default Facebook Insight Graph?
Posts
Impressions
Weekly Total Reach
People Talking About This
What's the tool for creating, editing and
managing multiple ad campaigns on Facebook?
Edge Editor
Power Editor
Sponsored Stories Editor
AdWords Editor
Which is NOT an available bid type for an ad
on Facebook?
oCPM
CPM
CPC
oCPC
What term is used to describe targeting an ad
based on secondary (non-facebook) data that can be done in both the power
editor and the ads manager?
Data Capture Targeting
Re-targeting
Custom audience
3rd party targeting
Offline targeting
How can a company target prospective users via
paid Facebook ads?
Keywords & search history
Browser bookmarks & download history
Interests & demographics
All of these
Under the "Ads Manager" tool, what
do "Key Metrics" report?
Information on the size and engagement of your
audience to help you monitor the success of your campaigns
The performance of your campaign by clicks and
actions over time
The bid and price for each ad and a summary of its
targeting & performance
How much of your target audience your campaign is
reaching compared to how much it could reach
In terms of Facebook's ranking algorithm, what
does "affinity" refer to?
A user's familiarity with Facebook
How long a company profile has been active
How closely a viewer is related to a creator
A profile's content-to-like ratio
What are the only ads eligible for Facebook
Exchange retargeting inventory?
Page Post Ads
Sponsored Stories
Promoted Posts
Marketplace Ads
True or False? Posts with hashtags are public
by default.
False
TRUE
Under the "Ads Manager" tool, what
does "Inline Reporting" report?
The performance of your campaign by clicks and
actions over time
How much of your target audience your campaign is
reaching compared to how much it could reach
The number of Page likes, app installs, and event
joins that come from your ads
The bid and price for each ad and a summary of its
targeting & performance
What days of the week are statistically
highest for FB engagement?
Tuesday & Wednesday
Thursday & Friday
Monday & Friday
Saturday & Sunday
While creating a campaign, you can choose to
target mobile OS users under _____
Broad Categories
Ad Extensions
Technology
Target Audience
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