Elance Bing Ads Test Answers 2015

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Which of these can help you improve your conversion rate?
Increasing the relevance of the landing page
Increasing the relevance of your copy
All of these
Add dynamic text to your destination URL


What is a sandbox?
A sandbox isolates untested code in Bing Ads.
A sandbox generates viruses.
A sandbox is where they launch ads from.
A sandbox is for introducing ads to the public.


How many site placements can an individual ad group contain?
100
500000
1000
10000


What is the 'mainline' ?
The searched word that is relevant to the ad
The list of results for a user's search term.
The top 4 ads on the search results page
All ads relevant to the Bing search


True or False? Bing uses PPC advertising to attract users to its services.
False
True


Which one of these is NOT a Bing ads report?
Analytics report
Billing & Budgets report
Competition report
Targeting report


If you wanted to set the position of an ad, what would you use?
AdPosition
AdPlacement
AdHere
AdArea


How can you check the status of your Bing ad?
Clicking on the Campaigns tab
Clicking the Ads tab
Clicking the Keywords tab
All of these


If you wanted to define a call detail report request in sandbox, what report would you use?
CallRequest
DetailReportRequest
CallDetailReportRequest
CallDetailRequest


When compiling Java, what must all strings be encoded in?
UHF-8
DHL-8
UTF-8
UTF-10


What would the following string tell you? - <xs:enumeration value="Euro" />
Your zone is set to Europe.
Your currency is set to Euros.
Your program only uses Euros.
Your currency is being converted into Euros.


To include "Skill sets" as an exact negative keyword in your negative keywords list, you would format the phrase:
-[Skill sets]
-{Skill sets}
-"Skill sets"
--"Skill sets"--


What does “KeywordAndMatchType” define?
A group of matching items.
An object that contains suggested match types for the keyword.
Random keywords.
An array of matching objects.


What are the three ad extensions available on Bing Ads?
Location extensions, Call extensions and Sitelink extensions
Location extensions, Customer extensions, and Geo extensions
Call extensions, Phone extensions, and Address extensions
Locator extensions, CTR extensions, and Business extensions


Long Ad Titles only appear in your ad when
you change the default setting.
your title consists of descriptive text and a URL.
you have activated Ad Extensions.
your title exceeds the character limit.
your ad is a mainline ad.


In which tab do you do most of the editing and managing of your ads?
Campaigns tab
Manage tab
Changes tab
Accounts tab


What operation returns your download status?
StatusGood
GetDownloadStatus
GetDownStatus
DownloadStatus


What is the purpose of the quality score?
To measure the quality of your landing page copy
To measure how many impressions you are getting for your ads
To measure how relevant your keywords are to the search queries
To measures how many clicks you are receiving for your ads


What is the highest quality score you can get?
20
5
100
10


True or False? You receive multiple ad reports to track the progress of your ad.
False
True


If your service operation fails, what exception is thrown?
FaultExitement
FaultExertion
FaultException
FaultExibition


What three parameters are required to create a Campaign?
Campaign code, contact details, and target demographic
Campaign name, campaign budget, and time zone
Target demographic, contact details, minimum bid
Campaign name, landing page URL, ad picture


True or False? Landing pages must NOT open any additional windows.
False
True


What are the budgeting options available when creating a campaign?
Weekly minimum and Weekly maximum
Daily and Hourly maximum
Daily and Monthly maximum
Monthly and yearly maximums


True or False? You can use coupons to pay for your Bing ads.
False
True


How is the Click-through rate calculated?
Impressions on your ad divided by clicks on your competitor's ad
Ad clicks divided by total impressions
Impressions divided by bid price
Ad clicks divided by clicks on your competitor's ad


What account type(s) can you have?
Only Prepay account
Only Postpay account
Postpay account and Prepay account
None of these


Bing Ads are used on what platform(s)?
Bing, Yahoo and Google
Only Bing
Bing and Yahoo!
Bing and Ask.com


The Keyword Match Options allow you to
match a competitors keyword bid for the same search term for a higher search ranking.
target your keywords to trigger your ad on broad match, phrase match or exact match search terms.
research keywords for your ad campaign based on previous search terms.
create a Dynamic Ad by selecting placeholder keywords that dynamically change depending on the search term.
copy keywords from one ad campaign to another using the Bing Ads Intelligence tool.


Which operator do you use to get the details of an account?
GiveAccount
GoAccount
GetAccount
GreatAccount


What are the two types of Bing Ads developer tokens?
Single user, and multi-user.
Single user, many users.
Old user, new user.
Big user, little user.


When clicks are valid, where is billing sent by Direct Advertiser?
To the government.
Directly to Google.
Directly to Microsoft.
Directly to Washington.


True or False? An incremental bid is optional.
False
True


When creating an ad, what must you include?
Display URL, target location, display image, and target keyword
Ad text, display image, and minimum bid
Ad title, ad text, display URL, and destination URL
Ad title and target demographic


What ad formats can you use in Bing Ads?
PaperAd, MobileAd, and PlasticAd.
TextAd, MobileAd, and ProductAd.
TextAd, TelegramAd, and ProductAd.
TextAd, MobileAd, and PrivateAd.


Which of these are recommended strategies when writing ad copy?
Highlight the product benefit instead of using promotional superlatives
All of these
Use attention grabbing action words
Use a strong keyword in the first line line of your ad or title


What is 'SERP' ?
Search Engine Redirect Portal
Search Engine Results Page
Searched Electronic Recommended Products
Search Engine Relevance Page


True or False? You can prevent your ads from showing to certain demographics of people.
False
True


What is a 'Landing Page' ?
A page that appears when one clicks on a search result or an ad
The page where the ad is displayed
The page that is restricted to admin use only
The page where the user types their search


True or False? You can import campaigns from Google AdWords into Bing Ads
False
True


What is the benefit of using Bing Ads API?
There is no benefit.
It makes the ads cycle faster.
It is an efficient way to manage large ad campaigns.
It blocks the ads faster.


What is included in a Bing Ads report?
All of these
Quality score
Keyword relevance
Landing page relevance


What is Bing Ads?
An ad-blocking service.
A pay-per-click advertising service.
Advertisements to sell Bing Crosby's music.
Advertisement to sell cherries.


You can import your existing Google Ads Campaign into Bing Ads.
True
False


What is Ad Intelligence Service used for?
To determine the intellectual quality of ads.
To determine the hierarchical input of ads.
To determine the historical performance of ads.
To determine the flow of ads.


Targeting is priced in ___ increments.
75%
10%
25%
1.5%


What is the minimum word requirement for a Bing ad title?
3 words
1 word
It depends on the bid amount
It depends on your historic quality score


What bid(s) must you enter before submitting your ad?
Search network bid and content network bid
Only ad bid
Only content network bid
Only search network bid


Which of the following is NOT a targeting option available with Bing ads?
Age of viewer
Browser type
Day of the week
Physical location


If a list of users who belong to a customer was needed, what operation would you use?
The StealUsersInfo operation.
The GetUsers protocol.
The GetUsersInfo operation.
The GiveUsersInfo operation.


How many Bing ad users can there be on one account?
Unlimited
10
It depends on the pricing tier
1


What is the bulk service for?
Offloading campaign entity data.
Downloading company entity data.
Downloading campaign entity data.
Exporting campaign entity data.


If you wanted to import a library into your application, which command would you use?
import bingads.bulk.*;
import*;
bulk.*;
import bingads


What objects does “AddCampaigns” use, and then return?
“AddCampaignsRequest”, “AddCampaignsReturn”.
“AddCampaignsQuest”, “AddCampaignsResponse”.
“AddCampaignsRequest”, “AddCampaignsResponse”.
“AddCampaignsResign”, “AddCampaignsResponse”.


How many ads are present on a page after one Bing search?
3
15
9
7


If you use the service operation, “GetKeywordCategories” should there be a difference in the sandboxed production vs the released production?
Yes. There are more categories in the released version.
Yes. The sandboxed version is far more comprehensive.
Yes. The released version is more comprehensive.
No.


What do you need when you deploy your application into the production environment?
The production WSDLs and credentials.
The production credentials.
The production WUZZLEs and credentials.
The production WASLs and credentials.


Using SOAP protocol, between what tags would the GetDownloadStatusResponse element be placed?
<s:Body> and </s:Body>
<s:Body> and <s:Body>
<s:HTML> and </s:Body>
<s:HTML> and </s:HTML>


If you want to access the WSDL using Java, what code must be typed into the terminal?
java org.WSDL2Java -a < URL of a Bing Ads WSDL >
java org.apache.axis.wsdl.WSDL2Java -a < URL of a Bing Ads WSDL >
axis.wsdl.WSDL2Java -a < URL of a Bing Ads WSDL >
java org.apache.axis.wsdl


What is used to authenticate Bing Ads accounts with Microsoft Accounts?
The OAuth 2.0 protocol.
O.Auther.Where.Art.Thou?
The Oauthor Authorization.
The OAuth 8.0 protocol.


True or False? If your keyword relevance score is poor, you should use negative keywords.
False
True


What three code types are recommended for Bing Ads?
Bing, Java, Microsoft.
Python, Java, Javascript.
C#, Java, PHP
C#, Ruby, Java.


What is a 'Call extension'?
Having your phone number as the only link the customer can click on
Setting the ad to only appear on mobile search pages
Receiving a call every time your campaign is about to expire
Including a phone number in your ad copy


If you wanted to download a specific campaign's data, what operation would you use?
DownloadCampaignsByCampaignIds
DownloadByCampaignIds
DownloadCampaigns
CampaignIds


True or False? Bing displays MORE ad spots than Google on its search results page.
True
False


What kind of token does Bing Ads' sandbox use?
A super user token.
Multi-user development token.
A golden token.
Bing Ads token.


If you had ad intelligence faults, what is an object that would tell you about it?
ApFaults
AdApiError
IntelFaults
Ap.I.Have.Faults!


True or False? If a one of your target customers click on your ad, you pay for each of the incremental bids that match.
False
True


What is all advertising activity defined by?
By customer.
By product.
By seller.
By product and seller.


What would you return if you set GetBidsAtLevel to 0?
Bids0
An array of EstimatedBid.
An array of KeywordEasyBid.
An array of KeywordEstimatedBid.


What is the maximum amount of accounts a standard self serve customer can have?
Three
Four
Six
Seven


Within customer management operators, what is the ApplicationToken element used for?
Nothing. It's value should be null.
It tells you how many customers have visited your store.
It tells you how long they were viewing the store.
It tells you how many customers purchased items.


In which of these countries are Content Ads available?
France
Japan
Mexico
Italy


Can the test data for supported key words be expected to render similar results when your app is moved into production?
Yes. It's exactly alike.
Yes. Bing Ads is testing it outside the sandbox for you.
No.
Yes. Bing Ads creates an environment to replicate the public.


The service used to create and modify ads is called what?
AdMaker
CampaignManagement service.
BingAdCreator
CampaignMaximizer Serice


What is the correct action syntax for the GetCustomerService operation?
<Action mustUnderstand="1">GetCustomer</Action>
<Action can'tUnderstand="1">GetCustomer</Action>
<Action "1">GetCustomer</Action>
<Action mustGet="1">GetCustomer</Action>


Which ads are present more than once on a Bing search?
Top 4 ads
No ads repeat in a Bing search
Top 3 ads
Top 2 ads


Can the UserName element be used for a Microsoft account?
Yes, and it is encouraged.
You only have one account.
Yes.
No.


If you wanted to see the details of an API call, what element would you use?
TrackingId
TruckingBId
APItrack
TrackAPI


How far back does the historic quality score go?
24 months
18 months
10 months
From the day you submitted the ad

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