Elance Search Engine Marketing Test Answers 2015

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What does PPC stand for?
Pay-per-click
Poll-position-closeness
Position-price-chart
Past-performance-check


What is the difference between search engine marketing (SEM) and Search Engine Optimization (SEO)?
SEM is part of SEO process
SEM campaigns encourage marketers to develop landing pages and conversion rate optimization while SEO professionals only optimize keyword rankings on organic search result pages.
SEM covers social media marketing while SEO focuses only on organic
SEM Campaigns are designed to utilize both Paid and Organic methodologies to promote businesses, while SEO only promotes traffic through organic search.


Links used in 'link trading' are called:
Mutually Beneficial Links
Symbiotic Linking
Reciprocal links
Co-links


When posting on Google+, how long does it take for Google Search to index the content?
Almost instantly
Months
Post are never indexed
Weeks


What does SERP stand for?
Search engine results plan.
Search engine recurring payment.
Search engine results page.
Search engine results position.
Search engine retirement plan.


What Amazon.com owned search service measures website traffic?
Aloca
AmazAds
AdWords
Alexa


What are landing pages?
Pages marketers create to showcase banner ads.
The destination page a user arrives on after clicking a link.
A website's home page.
Social media profiles.


A link from another website pointing to your own is called:
Link Assistance
Inbound Link
Co-link
Friendly Link


Which of the following tools allows you to track page views, unique visitors and conversion statistics?
Wordpress
Alexa
Google AdWords
Google Analytics


What term refers to Google removing a page from their search results?
De-indexed
Excommunicated
Power Purged
E-rased


How are videos and images read by search engines?
Through reverse-image scanning technology.
Through tags, file names, and other words that describe them
Through light sensitive color coded data recgonization.
Through outsourced Google employee teams working overseas.


A search engine's method for gathering and prioritizing website content is called:
Digging
Sourcing
Scouting
Indexing


What type of sitemap file should be used for SEO?
ROR
XFL
XML
WWW


What two broad areas make up SEM?
SEO & PPC
CEO & SEO
SEA & OCN
SEO & SOO


What program did Google implement to penalize black hat SEO?
Parrot
Penguin
Puffin
Pigeon


CTR stands for
Controlled Technology Regulations
Click Through Rate
Click to Review
Content Through Repitition


True or False? Websites created entirely in Flash are better for SEO.
TRUE
False


What internet bots are used to validate hyperlinks and HTML code?
Slayers
Spyware
Surfers
Spiders


What tactic will get you de-indexed by Google?
(all of these choices)
Cloaking
Duplicating content
Buying links


What are the two, most heavily weighted factors Google uses to rank pages?
Money spent on Google advertising and physical server location
Content and inbound links
Site longevity and user reviews
Social media penetration and weekly traffic


What is the black hat SEO method of displaying content to internet bots that is different than the content displayed on a user's bowser?
Cloaking
Concealing
Screening
Course Correction


Which tags allow you to optimize images on your site for SEO?
Alt tags
Image tags
White Hat tags
Header Tags


Generally, are SEO or PPC campaigns easier to track?
SEO
PPC


What acronym refers to the results produced when a search is entered?
ROS
ROI
SERP
GSFR


Which type of url redirect is the most favorable for SEO?
404
818
301
413


Where does Google house its most popular keyword discovery tool?
Penguin
Google+
Analytics
AdWords


What does CPC stand for?
Comment Placement Correction
Cost Per Click
Content Pre Calculation
Connection Premium Cost


What does the term 'keyword stuffing' refer to?
Overusing SEO in Gmail subject lines
Overloading a page with keywords.
Repeating the same SEO terms over multiple social media channels.
Posting SEO rich comments on your own webpage.


What are organic search results?
Results organized by how often the search term is used outside the internet
Results based on content and keyword relevancy, free of commercial investment
Results free of intentional keyword optimization
Results based on originality of content


How often a keyword is mentioned relatively to the space on a page is called:
Keyword frequency
Keyword consistency
Keyword density
Keyword saturation


Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
because people could turn up claiming copyright infirigement
Because you could be penalized by search engine for using duplicate contents
Because you will not get the benefits of proper keyword targeting
Because they will not lead to fresh traffic


How often should a blog be updated for the best SEO results?
Rarely, but with high content quality
Consistently within reason and with quality content
As often as humanly possible
Once a week
Once a month to build "Thirst"


Flash Ads, by default, have a higher Quality Score than Static Ads.
True
False


How can one site 'recommend' another in the eyes of Google?
Linking to the site on their own page
Collaborating on online ad campaign
Emails to Google's tech department
Liking' or 'staring' their Facebook page, Google+ profile, and Tweets


Long-tail keywords are:
Used most often as social media hashtags
Key phrases with repeating words
Keywords generated through email chains
Searched less often than common keywords


What type of written content leads to higher page rankings?
Complete sentences with relevant keywords
Bulleted lists with relevant keywords
Keywords stylized with hashtags and unique text formatting
Strategic abbreviations coupled with relevant keywords


The top social media network for appearing high in Google's SEO rankings is:
Google Plus
Facebook
Instagram
Twitter


If a website's search engine saturation for a particular search engine is 20%, what does it mean?
Search engines often pass on long tail searches to lesser known and new websites
20% of the websites pages will never be indexed
Only 20% of the pages of the website will ever be indexed by the search engine
20% of the website pages have been indexed by the search engine


What are breadcrumb lists?
A row of internal links allowing visitors to quickly navigate back to a previous pages.
A series of links from the same website found on the same page of search engine results.
Backlinks posted on related blogs.
A list of social media followers who link and share your content.


"Link building" increases the number and quality of
Inbound links
Links shared through social media
Search engine results
Outbound links


Alexa is a traffic ranking platform owned by:
Amazon
Apple
Microsoft
Google


If you are driving a lot of PPC traffic to your website, but none of that traffic converts into leads, it’s an indication that:
Your search term is too specific and should be shortened
You are bidding too high for your PPC terms
Most of the traffic is coming from social media
Your marketing offer is insufficient or hard to identify


What was the name of the 2011 change to Google's search results ranking algorithm?
Google Pelican
Google Plebian
Google Penguin
Google Panda


Which of the following statement about FFA pages are true?
They are also called Link Farms
They are Paid Listings
They are greatly beneficial to SEO
They contain numerous inbound links


After Google, what is the web's most trafficked content destination on the web?
Yahoo!
YouTube
Ask
Aol
Bing


What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Page Jacking
View Jacking
Visitors Jacking
Traffic jacking


Which of the following does NOT benefit link building efforts?
Breadcrumb links
Website directory submission
Blog comments
Forum signature linking


The weight applied to an inbound link based on the klout of the referring website is called:
Link Edge
Link Juice
Link Power
Page Rank


What factor is the largest contributor to a site's authority?
How useful the content of a site is
Quality of sites providing inbound links
Number of social media networks a business is present on
Likes on Facebook + Followers on Twitter


A -50% bid adjustment at device level will make your Mobile CPC half of your desktop CPC.
True
False


True or False? Google recognizes text within pictures.
True
False


When you delete a page of your website, what should you do?
Remove the URL address via GoogleWebmasterTools.
Do nothing.
Redirect the URL address to your homepage.
Redirect to the URL address of the category of the page, if any.


In AdWords, a value that's used to determine your ad position, where ads are shown on a page is:
Edge Rank
Quality Score
Ad Relevance
CPC Bid
Ad Rank


What happens if you ONLY raise your bids?
Increase Quality Score
Increase CTR
Increase Ad Rank
Increase Conversion Rate


SEO favors a consistent title for all pages within a website over unique titles for each page.
False
True


Which type of content will deliver better ROI over time?
Articles with over 500 words
Content with a high number of outbound links
Articles optimized for more than 5 keywords
Content that is submitted to directories
Evergreen Content


True or False? Black Hat SEO has been eliminated via Google Spiders
TRUE
False


What is called "Page Rank"?
A method used to differentiate positive and negative SEO campaigns.
The quality of webpage content.
How pages cumulatively rank across all search engines.
Google's link analysis algorithm


What term is used to describe the word or phrase users enter into a Google search?
Identifier
Keyword
Input
Query


To enable conversion optimizer in Google AdWords, a campaign must:
Conversion optimizer is the default setting for all campaigns in Google AdWords
Have at least 15 conversions in the last 30 days.
Have conversion tracking, but no minimum conversions are required
Have at least 15 conversions in the past 15-days
Have at least 30 conversions in the past 30-days


Which factor does NOT influence Quality Score in AdWords campaign?
CPC bid
past CTR
ad relevance
landing page quality


Generic keywords and key terms are called:
Head Terms
Vanilla Terms
White Terms
Ground Terms


Meta descriptions factor into Google's ranking algorithms for web search.
True
False


Can you use Google Authorship tag on company pages?
Yes, if the content of the page is longer than 1500 words.
No, its use is intended for blog purposes only.
Yes, if you are one of the managers of company's Google+ page.
Yes, if you linked your Gmail account with your company email service(e.g. first_last_name@companydomain.com).

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