Elance Advertising Test Answers 2015
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What is real-time bidding?
Advertisements on
television that encourage you to go out and purchase a product immediately.
Advertisements on
radio that encourage you to go out and purchase a product immediately.
An electronic trading system that sells ad space
directly to web pages people frequent while they are visiting them.
An electronic
trading system that allows different brands to compete for your attention
through pop-up ads.
What is an Elevator Pitch?
A presentation pitched
to an unsuspecting person over the course of an elevator ride.
A clear, concise presentation of your product or
idea in a short amount of time, usually less than 30 seconds.
A presentation
made to an unsuspecting person that should last at least 5 minutes.
A clear, concise
presentation of your product or idea over the duration of an elevator ride.
How many views of an ad in Mille?
1
1000
10
100
True or False? Google's main source of revenue
comes from Google AdWords.
False
True
True or False: A media kit does include BOTH a
rate card and a sample issue
True
False
Which of the following is an example of
display advertising on the Internet?
Videos
Audio
All of these
Banner ads
True or False: Magazine ads require a large
amount of lead time to run your ad, and see results
False
True
What is the bleed in ads?
Running ink
The rate of
distribution
The area around the printing that will be trimmed
off
Where the ad is
placed
How are AdWords priced?
CPC and CPM
CPC only
CPM only
Monthly Price
When placing a magazine ad, what is the most
important statistic to look at?
Subscriptions
Newsstand sales
Left Over Copies
Dealer Sales
Which is NOT an online-advertising term?
CPM - Cost Per
Thousand Impressions
All are correct
CPV - Cost Per
View
CPC - Cost Per
Click
CPS - Cost Per
Sale
Ronald McDonald, Smokey the Bear, and the Trix
Rabbit are example of:
Mascots
Spokespeople
Logos
Brands
What is an example of a misleading
advertisement?
"Get rich quick!"
"Our product
has the best value!"
"It's
clinically proven!"
"50% of
people use it!"
What is another name for paid subscribers?
Qualified Subscribers
CPM
Results
Subscribers
Distribution Skew
What is the name of a web page that is
customized for a specific ad you have placed?
A Landing Page
An ad page
A website
An online ad
Which is NOT a law enforced by the Federal
Trade Commission?
Advertisements
may not be unfair.
Advertisers must
have evidence to support all claims made.
Print advertisements must be watermarked with the
FTC logo.
Advertising must
not be deceptive.
What is the name of Google's online ad
service?
Banner Ads
AdWords
Online Ads
Google Ads
This advertising makes use of different tools
to gain customer’s attention. Examples: billboards and kiosks.
Outdoor Advertising
Print Advertising
Broadcast
Advertising
Covert
Advertising
Public Service
Advertising
What kind of advertisements do the FTC focus
on the most?
Ads that claim their
product is "the best"
Ads that run
nationally
Ads that make
claims about taste or feelings
Ads that make claims about health or safety
What is Bait and Switch advertising?
Advertising
fishing equipment
Advertising a product that is unavailable. Once the
customer comes into the store, offer a more expensive product
Advertising a
product and switching the price after the ad ends
Where do you get the subscription numbers of a
magazine?
Ad magazines
Statement of Circulation
Sales Reps
Audit reports
Which annual television event has 39% of
people watching more for the commercials, while only 28% claim they like the
show second best?
The Oscars
The Grammys
The Super Bowl
The final game of
the world series
True or False: You should run the same type of
ad in a newspaper as online
True
False
what does a "Spot" mean in
advertising?
Fashion
Advertisements
Business
advertisements
Radio / Television Advertisements
Consumer durable
advertisements
An appeal to a consumer's psychological and
social needs to buy certain items and services is referred to as an:
Emotional appeal
Humor appeal
Fear appeal
Brand appeal
What is a Leaderboard ad size?
400 x 30
128 x 700
728 x 90
468 x 60
What is the "Mona Lisa Effect" for
advertising photography?
A photograph of a
well-known piece of art to catch the viewers' eyes
A photograph in which the model is looking directly
at the viewer
A photograph of a
woman in order to advertise something feminine
True or False: A Rate Card includes
positioning data
True
False
True or False: If your ad has a white border,
bleed is not required?
False
True
True or False? It is possible to use your
targeted keyword too many times in your ad copy.
True
False
What does CPM stand for?
Cost Per Mille
Cost Per (i)Mage
Cost Per Merge
Cost Per
Migration
How are Facebook Ads priced?
CPC only
Monthly Price
CPM only
CPC and CPM
Which federal agency enforces advertising
laws?
The Federal Business
Commission (FBC))
Economics,
Business and Agricultural Affairs
The Federal Trade Commission (FTC)
The Department of
Labor (DOL)
What are heatmaps?
A visual
representation of your site
How many people
have visited your site in 24 hours
An ad density
report
A visual representation of where your visitors are
clicking on your site
The portion of ad copy that prompts customers
to take a specific action is called:
The animated ad
The call-to-action
The banner ad
The clickthrough
This type of advertising is very popular all
around the world. It consists of television, radio, or Internet advertising.
Outdoor
Advertising
Broadcast Advertising
Covert
Advertising
Print Advertising
Public Service
Advertising
What does SWOT stand for?
Strengths, Weaknesses,
Obvious, Timeliness
Simply Win On TV
Simple, Wise,
Opportunities, Threats
Strengths, Weaknesses, Opportunities, Threats
What are ads that are geared toward one group
of people called?
Grouped ads
Targeted ads
Specific Ads
Levelled ads
What is one of the best ways to have people
come to your site?
Quality Content
A clean site
Buying lots of
ads
True or False: Each ad should appeal to a
specific group of people
True
False
True or False: You should change your print
ads every few months
True
False
Which is the most persuasive channel for
advertising?
Television commercials
Radio commercials
Magazine
advertisements
Newspaper
advertisements
If a blogger receives either cash or free
products from a company with an agreement that they will advertise a product on
their blog, they must:
Disclose the material connection they share with
the company.
Disclose how much
money they were paid, or how much of the product they received.
Not post anything
about that specific product, because they could get in legal trouble for
accepting it.
Report the
company for attempting to bribe them.
Which of the following is illegal in a
television commercial?
Subscripts or
superscripts containing small fine print
In the middle of
a long, rapid, vertically scrolling statement
Flashing the fine
print on the screen quickly
All of these
What is a Half banner ad size?
100 x 30
234 x 60
428 x 30
400 x 30
What is the order of the Hierarchy of Effects
Model?
Awareness, Knowledge,
Conviction, Liking, Preference, Purchase
Awareness, Knowledge, Liking, Preference,
Conviction, Purchase
Awareness,
Liking, Preference, Purchase, Conviction, Knowledge
Awareness,
Liking, Knowledge, Conviction, Purchase, Preference
What is a Skyscraper ad size?
160 x 600
240 x 360
300 x 300
100 x 500
When is it legal to compare your product to
another company's product in an advertisement.
All the time
It's never legal
When the comparison reflects the truth
If there is a
chart or graph in the advertisement
An Ad in the Island position of a newspaper is
on the editorial page.
True
False
Which of the following is a feature associated
with Interactive Video Advertising?
Links
Tags
User-mouse motion
tracking
All of these
Which is an ambient ad?
Ads on the
ceiling
All of these
Ads on the risers
of stairs
Ads on the floor
The part of a Web page that visitors can see
on their computer monitor without the need to scroll down is called:
Above the fold
Above the jump
The sweet spot
The callout
How do you know what type of demographics a
magazine caters to?
Look up their
federal ids
Look them up in
trade publications
Order a Media Kit
Check their
website
What is the difference between advertising and
public relations?
Advertising leaves
it up to the consumer to determine the message, while public relations
specialists tell consumers the message
Advertising is paid for, while public relations is
free media coverage
Advertising is
free media coverage, while public relations is paid for
Advertisingspecialists
tell consumers the message, while public relations leaves it up to the consumer
to determine the message
When a celebrity is endorsing a product, who
is liable for false or unsubstantiated claims made about the product?
Neither the
celebrity nor the advertiser
Both the celebrity and the advertiser
The celebrity
The advertiser
What does CPC stand for?
Cost Per Click
Claim Per Cost
Cost Per Carrier
What is a common banner ad size?
468 x 60
700 x 90
400 x 60
100 x 300
What is another name for the response of an
ad?
CPC
Response Ratio
Share of Voice
Pull
What do you use to measure the circulation of
a small magazine or newsletter that doesn't have a Statement Of Circulation?
Sales Numbers
Ad numbers
Trust Them
Bulk Postage Permit Receipt
A type of advertisement that is automatically
displayed in a second smaller browser window behind the current window is
called:
A pop-under
A flash ad
A pop-up
An interstitial
ad
Which of the following is NOT an example of
visual semiosis?
Red Octagons
Restroom gender
signs
Red hot water
faucet, Blue cold water faucet
Company logos
If you spent $200 for 10,000 ad impressions,
what is your CPM?
$0.5
$20
$2
$5
Which is NOT a main provision of the CAN-SPAM
act?
Your “from,”
“to,” “reply,” and routing information must be accurate and included an email
advertisement
You must include an accurate phone number in your
email advertisement where your company can be reached
You must give
recipients of your email advertisement a clear way of “opting out” of your
emails
Your subject line
must accurately summarize your email advertisement
According to the FTC’s Green Guide, a packaged
product may be advertised as simply “recyclable” if:
The majority of
the packaging, except for a minor part, is recyclable
The entirety of
the packaging is recyclable
The entirety of
the product is recyclable
Both the product and the packaging are recyclable
"3 out of 10 doctors prefer antibacterial
soap" is an example of a:
Appeal to
authority
Scientific claim
Product guarantee
Numerical claim
What do you use Trafficvance for?
CPC ads
CPM ads
Pop-unders
Which of the following is an acceptable way to
display the "fine print" of a print advertisement?
Within a line of tightly
packed text
In the last line of an advertisement in a
regularly-sized font
In footnotes
printed in a small font
Within the border
of the advertisement
What is a sub id?
A subscription id
An id that tracks
how much your ads cost
A subscriber id
An id that you can use to track individual ads
In which kind of advertising is consumer
generated content incorporated?
personal story
marketing
Involvement
marketing
Affinity
marketing
Communal marketing
What is a Button ad size?
120 x 10
100 x 30
40 x 40
120 x 90
Which words can be seen at the bottom of a Pro
Bono ad?
Ad Caption
Ad Corporation
Ad Community
Ad Council
True or False? When featuring a consumer’s
testimonial in an advertisement, the consumer may describe the product or
service’s unusual results as long as a disclaimer such as “results not typical”
is included.
True
False
What does DSP stand for?
Direct Side
Placement
Demand Side Platforms
Distant Second
Placement
Direct Search
Platform
How frequently over the course of a year may a
company advertise a special where customers receive a single product for
“free?”
Companies may
advertise this special whenever they wish.
No more than 6 months out of the year
No more than 8 months
out of the year
No more than 4
months out of they year
What is a Supermarket Special?
Advertising
bargains and deals
Advertising all
the branches of a chain store in one ad
Advertising a product that is no longer in stock
Advertising a basic
human need (i.e. food, water, medication)
True or False? Product Life Cycle is important
in advertising because companies spend more money reminding customers of their
older product than they do on marketing new ones.
True
False
Which industry spends the most on advertising?
Automotive
Food and Beverage
Pharmaceuticals
Alcohol
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