Elance Twitter Marketing Test Answers 2015
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Which tend to have higher CTRs?
Weekday tweets
Weekend tweets
What is the name of Twitter's own video
sharing plaftorm?
instagram
you tube
vine
wistia
True or False: Your character count is used up
with the characters in a username you RT?
False
True
What does Twitter's "Follower
Growth" metric track?
How many new followers you get every day, week or
month
How many users interact with your account
How many users go to your site
How many users sign up for your service or buy your
product
What are the requirements to send a DM?
You and the other user have to both be following
each other
You have to reply to their message
You can send anyone a DM
Twitter owns which social media management
tool?
a'twitter
HootSuite
Sprinklr
TweetDeck
True or False: A smiling face is better for
your profile picture?
False
True
Which of the following are considered spammy
tactics?
following and unfollowing users to grow your
follower count
(all of these)
pushing content
auto-DMs
What is the character limit on Twitter?
145
150
135
140
Twitter offers the following promoted tweet
targeting options:
interests in timeline and keywords in timeline
keywords in search and interests in timeline
keywords in timeline, keywords in search and
interests in timeline
keywords in timeline and keywords in search
Which of the following is an important element
of a successful Twitter ad?
all answers are correct
include a strong call to action
include a url
include hashtags
Who can you send a direct message to?
One of your followers
Any Twitter user in your geographic territory
Any Twitter user
How can your prospects events trigger a
marketing opportunity for you?
You can RT their event, which will make them
thankful for you
You cold email them
You send them a note about your products, since
they are having momentum
What can you use TweetDeck for?
Following live trends and managing feeds with
multiple accounts
To automatically send tweets for you
To automatically follow other users
A Twitter chat has a specific hashtag.
False
True
How did many people gain large followings?
By using auto-follow
By spamming hashtags
By taking a stance on a subject, and sending out
quality information
By instant replys to all followers
True or False: The characters in a username
you @ message is included in your total character count.
False
True
What helps early stage prospecting on Twitter?
Including photos in tweets
Linking to 3rd party websites
Using relevant hashtags
Tweeting from multiple accounts
To engage with your audience you need to:
Talk to them
Tell them about yourself
Brag
Converse with them
What Twitter service offers promotion on a
cost-per-follower basis?
Tweets
#chats
Promoted Accounts
Trends
What does CTR stand for?
Cost Through Retweets
Click Through Rate
Cost Time Revenue
Click To Register
What is a Twitter List?
A list of people who want to buy your product
A group or community of like minded users
A list of people you can DM
Where will promoted tweets show up for viewers
you have targeted?
in a personal DM
in the connect tab
in the follow widget and connect tab
at the top of the home feed
What integrated mobile video app (with major
marketing potential) was recently released by Twitter?
Snapchat
Timehop
Vine
Pheed
True or False: You should always include a
link to your homepage, blog, or company website under your bio
False
True
What are Tweetups?
slang for the act of favoriting a tweet
virtual Twitter online dance parties
in-person meetups that attract fellow Twitter users
You should include _______ in your tweets to
increase the amount of views it will receive
Your company name
Relevant Keywords
Your phone number
Your name
The following are strong methods for growing
your follower base:
retweeting content
sharing your expertise
engaging people in conversations
all answers are correct
True or False? Tweets with hashtags get twice
the engagement of those without.
True
False
True or False: You should follow competitors
in your industry?
True
False
True or False? Tweets help SEO.
True
False
What does RT mean?
Retweet
Real Tweet
Registered Tweet
Reputable Tweet
What was the original reason for Twitter
constraining the number of characters per tweet?
No reason
Server capacity issues
The social network was meant to primarily be used
via SMS
The first uses of Twitter were to spread haikus
An event organized for Twitter users to meet,
socialize, and network is called a:
Tweet-up
Twitter-hangout
Real world tweeting
Tweet-spot
Are hashtags and key-words useful in Twitter
bios?
Yes, if used in moderation.
Yes, if fully loaded.
No, they look professional
No, there is no effect
How should you deal with Trolls?
@ them
RT them
DM them
Ignore them
What does Twitter's CPE metric include?
impressions and clicks that occur after someone
retweets the promoted tweet
direct impressions and clicks
clicks, replies, and follows that occur after
someone retweets the Promoted Tweet
What does MT stand for?
modified tweet
maximum tweet
material tweet
mature tweet
How can you appear in a user's "Who to
follow" section?
Promote your account
Donate to Twitter directly
Promote your Twitter #chats
Friend their Facebook account
What are Twitter chats?
in-person events that feature twitter influencers
open twitter conversations centered around a single
hashtag
the name for a conversation between two people on
twitter
What does Twitter's blue advertising follower
meter display?
the estimated number of viewers your campaign might
reach
the estimated number of people who will click on
your ad
the estimated amount of money your ad will cost
What is a 'real life' gathering of a Twitter
community called?
Meet n' Tweet
The Followship
Tweet Meet
Tweetup
Which of the following does not appear when
someone views your profile on mobile?
background image
header image
handle
profile photo
What does the term #FF refer to?
Friend Follow
First Follow
Free Follows
Follow Friday
True or False? "Hard Selling" works
effectively on Twitter.
False
True
What can you use Seesmic for?
To manage multiple accounts over different devices
To automatically follow other users
To automatically send tweets for you
Which tend to have higher CTRs?
Morning tweets
Afternoon tweets
What is the advantage of leaving additional
space at the end of your Tweet?
Shorter, simple tweets stay at the top of
follower's feeds longer
It accommodates RTs
It keeps your account below the daily character
limit
None, open space should be filled with hashtags
Which of the following is important for SEO?
including a header image
naming your profile photo
adding a background image
Which of the following are Twitter's
advertising options?
promoted twitter chats and promoted tweets
targeted tweets to invidividual users and promoted
accounts
promoted videos and promoted tweets
promoted tweets and promoted accounts
What is the best way to respond to negative
feedback on Twitter?
Send the Tweet to customer relations and avoid
public reaction
Publicly recognize the issue and then try to
resolve it in private
Ignore the Tweet
Retweet the post so your other followers know
you're aware of the issue
What is one of the best ways to connect with
your audience?
Be genuine, ask questions and share answers
Post company information with each post
Hard selling your products
What is the @ symbol mean?
It is used for every tweet
It is never used
It is used to reference users in tweets
Where will promoted accounts appear?
connect tab, follow widget, DM inbox
who to follow widget and page, connect tab, people
search results, similar to you widget
connect tab, top of the home feed, DM inbox
at the top of the home feed
Marketers can target based on all of the
following EXCEPT:
Location
Account age
Similarity to existing followers
Gender
The Twitter equivalent to a Backlink/Inbound
link is a:
Favorite
Sponsored Tweet
Retweet
Profile page
The following can be used for targeting for
promoted accounts:
geography, gender, and profile url
interest groups, profile url and people who
retweeted a specific tweet
interest groups, people who are similar to specific
usernames, geography and gender
people who retweeted a specific tweet
What days see the most Twitter traffic?
Monday & Wednesday
Monday & Friday
Tuesday & Thursday
Saturday & Sunday
What is the 'bread and butter' of the Buffer
tool?
Facebook integration
Tweet scheduling
Blocking tweets
Identifying influential Twitter users
Statistically, when are your Tweets most
likely to be Retweeted? (US - EST)
10:00 in the morning
5:00 in the evening
12:00 in the afternoon
9:00 in the morning
What does CPE stand for?
clicks-per-engagement
cost-per-engagement
cost-per-effort
clicks-per-effort
What does Twitter's "Reach" metric
track?
How many followers an account has
How many users favorite or retweet your content
How far your tweets travel globally
How many user lists an account appears on
What percent of buyers will use social media
in their purchase decision?
75%
50%
10%
25%
Statistically, what gender has a greater
Twitter representation?
Female
Male
Other
What is the advantage of adding a period at
the beginning of a reply?
It privatizes your tweet so only the person you're
replying to can read
It adds the person you're replying to to a list
It broadcasts your reply to your entire follower
list
It sends the Tweet as a DM
What brand tweeted a creative ad immediately
following the 2013 Super Bowl power outage?
Nike
Oreo
Gillette
Campbell's Chunky Soup
What is the # symbol used for?
It is used to reference a user
It is a hashtag, used for keywords or topics
It is never used
What Twitter feature can be added to your
website to help your visitors share content and connect with you on Twitter?
Icons
Buttons
Badges
Fail whale
When tweeting directly to someone beginning
with their Twitter handle, who can see it?
The person you are tweeting to plus anyone that
follows them
Only the person that you are tweeting to can see it
All your follower plus their follower
All your follower can see it
A solid reach to target with a Twitter
advertising campaign is:
500 users
5,000 users
50,000 users
You should leave at least how many characters
in your tweet, to leave space for a ReTweet?
5
10
20
1
True or False: Being consistent with what time
of day and how often you tweet can benefit your account?
False
True
What Twitter service offers promotion on a
flat rate sponsorship basis?
Tweets
Accounts
Trends
#chats
DM stands for Direct Message.
True
False
What is the maximum number of characters
allowed in one tweet?
120
140
80
160
Where is the embed function located?
There is no embed function in Twitter, you must use
a third party app.
In "user settings"
Within the 'more' Tweet action
Under the 'Me' tab
What are Twitter Cards?
A third party app allowing users to see more
detailed information about their top followers, retweeters, and favoriters
A weekly contest to win profile and Tweet promotion
Profile badges that can be shared through other
social media platforms
Embedded Tweets that include rich media experiences
and link to your content
Ideally, how often should twitter chats be
conducted?
3-5 times per week
Daily
Monthly
Weekly
What is the recommended marketing Tweet /
content engagement Tweet ratio?
20% : 80%
75% : 25%
25% : 75%
50% : 50%
During a Twitter Campaign, what type of tweets
can be "promoted"
New, organic tweets have to be created
Already published, organic tweets only
What feature allows you to feature a tweet at
the top of your feed?
Hashtags
HootSuite
Brand Pages
TwitBot
What is a DM?
A Digital Mark, how you know your tweet was read
A Domain Manager, what you use to align feeds
A Direct Message, one that is private and sent from
you to another user
How long can your bio be?
160 Characters
140 Characters
150 Characters
170 Characters
Which new advertising dashboard metric did
Twitter roll out in March 2013?
impressions
clicks
earned media
retweets
Twitter charges for promoted tweets based on:
clicks
impressions, retweets, clicks and favorites
retweets and impressions
click on, retweet, @reply to, or favorite
All of these certified Twitter partners
measure engagement EXCEPT:
Percolate
HootSuite
Gnip
Adobe Social
What are Twitter Alerts?
When a keyword comes up that you are looking for,
Twitter alerts you
Emergency alerts that certain accounts can send by
text message
When a user follows you back
When a user DMs you
Most marketers recommend you follow what ratio
of marketing messages to regular tweets you send out?
1 marketing message for every 15 tweets
1 marketing message for every 10 tweets
1 marketing message for every 5 tweets
1 marketing message every other tweet
What Twitter service offers promotion on a
cost-per-click basis?
Trends
Accounts
Tweets
#chats
What type of handle is often overlooked by
Google's SEO algorithm?
Handles with profanity
Handles with lots of numbers
SEO loaded handles
Handles with repeating words
Twitter charges for promoted accounts based
on:
targeted users who retweet a tweet from a promoted
account
proomted account impressions
targeted users following a promoted account
Use _______ techniques to get your Tweets read
Conversation
Copywriting
Sales
Marketing
What does your Twitter conversion metric
measure?
How many new followers you get every day, week or
month
How many users interact with your account
How many users sign up for your service or buy your
product
How many users go to your site
What does Twitter's "Traffic" metric
track?
How many users favorite or retweet your content
How many users interact with your account
How many users go to your site
How many users sign up for your service or buy your
product
What two US time zones make up 80% of the
nation's Twitter traffic?
Eastern & Central
Pacific & Central
Trick question: the Eastern time zone makes up
nearly 90% of US Twitter traffic
Eastern & Pacific
Links typically perform the best when placed
how far into a tweet?
25%
100%
75%
Tweets with images receive how much more
engagement than tweets without images?
2X
10X
4X
5X
What is the practice of mentioning a popular
figure's Twitter handle in hopes of a RT known as?
RT reel-in
pretweet
ego-trapping
ego-tweeting
What does Twitter's "Follower Quality and
Engagement" metric track?
How many new followers you get every day, week or
month
How many users interact with your account
How many users sign up for your service or buy your
product
All of these
True or False: Your brand is defined by your
users
False
True
True or False: Your character count is used up
with the characters in a username you DM?
False
True
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