Elance Logo Design Test Answers
·
What special use cases should be considered
when designing a logo?
How it will appear on a website
How it will appear on a car or van
How it will appear when faxed
All of these
A logo should never be smaller than:
the size of a quarter
6 points
the size it begins to be illegible
1/2 inch
The main, usually vertical stroke of a
letterform is called "stem".
False
True
When designing a logo it's good practice to:
create different logos for official brand use
design out of market applications for the logo,
just in case.
design multiple mockups and versions for various
logo applications
design logos before doing research about the
company and it's audience to ensure the most open and creative design.
True or false: When your client asks for a
print-ready logo file, you should provide them with a .PSD (Photoshop) file.
True
False
True or False, strongly consider a custom font
for your design. The more original the font, the more it will distinguish the
brand.
False
True
True or False? Sketching on paper is
considered to be an outdated and obsolete activity in logo design.
False
True
Designing a logo for a product or service:
Helps a company to make their product or services
marketable.
Helps a company to earn goodwill.
Both are true
Duotone is
The spectrum of commonly used sound frequencies
commonly used in brand jingles.
When two ink colors are used in the reproduction of
an image. It is a common and cost effect method of printing.
A type of paper that has a color on one side, and
white on the other.
Which of these is a gestalt principle of
design?
Closure
All of these
Similarity
Figure & Ground
What is a Pantone?
A color-matching system to ensure color quality
remains consistent when printing
A color that will become muddy and grey when
printed
A set of metallic inks
What is the native file format of Adobe
Illustrator?
PSD
CDR
AI
PNG
EPS
True or False? A logo can simply be
typography.
True
False
True or false: A logo should be designed to be
visible outdoors, at a distance, or on a movie screen, even if the client says
they only want to use it online.
True
False
When designing a logo, you should generally
start in
Full Color
Black & White
An logotype should conform to which of these
maxims?
To be memorable, instantaneously recognizable and
have clarity when reproduced in small sizes.
To be simple, have a style of an clip art and use
of "Helvetica" font
To be illustrative in nature, have an lot of
colorful elements and be recognizable only for closed groups of people
To be colorful, look expensive and reflect the
current CEO taste
Using golden ratio while designing a logo is
an old practice and it's not important anymore.
False
True
To prevent any tampering of the logo in .ai
format, what should you do to the file before handing it over to the client?
Expand all effects and strokes
Clean out all unused color swatches
All of these
Unify any overlapping shapes
Convert type to outlines
4 Good goals for a logo design are
Complex, controlled, memorable, diverse
Strong narrative, taglines, lockups, bold
Simple, versatile, memorable, relevant
Simple, elegant, soft, approachable
True or False? It is generally recommended to
use two or less typefaces in a logo.
False
True
True or false: Photoshop is the best software
for creating professional logos.
True
False
What questions should you ask a client in
preparation for designing a logo?
Who is your audience, what is your product or
service, what is the most important message to get across?
It's best not to ask your client any questions.
Who is your audience, what is your favorite color,
what is your favorite animal?
What is your favorite color, what is your product
or service, what style do you want it to be?
Its not a good practice to have ___ in the
main logo?
Drawings
Clipart and Free Stocks
Illustrations
Custom Element
True or False? In most cases, a photograph can
be used as a logo.
True
False
Color decisions for your logo directly affect
all of these EXCEPT:
Subconcious emotional responses to the logo
(All of these effect the logo directly)
Grayscale or black and white color reductions of
the logo
Brand color use in collateral materials
Which logo color mode is used in Web media?
CMYK
Pantone
Grayscale
Channel Colors
RGB
The use of different color in a logo will
affect certain mood from audience.
True
False
True or False? A logo should be stretched and
distorted to make it fit unusually sized spaces.
True
False
It is helpful to do industry competitive
research while designing a logo, in order to:
Be able to make stronger and more informed
decisions on all elements of the design of the logo.
All of these
Prevent your logo from being too similar in style
and concept to another logo
Have a spectrum of styles, color palettes, and
iconography to refer to when designing the logo
Which of these is a vector filetype?
JPG
TIFF
GIF
EPS
Logos should initially be made using
__________.
Bitmaps
Vectors
Pixels
Rasters
True or false: CMYK is the same as RGB, just
darker onscreen.
False
True
What format should a logo be designed for?
Square
There is not a specific format a logo should be
designed for.
Vertical (Tall)
Horizontal (Wide)
Common ways to ensure logo readability include
Add gradients and strokes to fonts, keep the icon
small and out of the way in lockups
Vibrating color palates, closely kerned typography,
and icons with textures
High contrast colors, clear and easy to read
typography, minimal and crisp icon
It's okay to copy another logo design if...
It's used for a different industry
The company name is different
You change the color
It is never okay to copy another logo design
Which of these is a classification of
typefaces?
Serif
All of these
Sans-Serif
Slab-serif
Color theory is complex, but designers who
understand the basics are able to use color to their advantage.
True
False
True or False? Only big businesses benefit
from having a logo.
False
True
What is a possible reason for redesigning a
companies logo
Aesthetics and style are dated but need to retain
brand equity
Changing audience and market so brand needs a new
voice
All of these
Previous design was not impactful enough and did
not have a lasting impression on the audience
True or False? Logos should only exist for
products and never services.
True
False
A Logo should appeal to its target market.
False
True
Tradedress are colors that are strategically
selected to reflect the brand attributes of a company.
True
False
You should design a print-ready logo using RGB
colors.
True
False
What are the two primary color modes (for
print and for web, in that order)?
HSB, CMYK
ZM3, RGB
CMYK, RGB
Some logos may need a secondary version
created for:
All of these
Motion or broadcast
Textile printing
Very small printing
One of the advantages of designing a logo for
a website is that you can use as many colors as you want because it will only
be used in one place
False
True
What is the main benefit of using a vector
filetype over a raster filetype?
Better application support
Infinite Scalability
Better for web use
Richer color
When reducing a logo's size, you should make
sure
There remains a strong figure ground relationship
All of these
The counters of type are not filling in
Any symbols do not lose readability
True or False: - The logo is a part of a
brand.
False
True
Which of these should you NOT do when
designing a logo
Use stock art as icons for the logo
Use a limited number of readable fonts for the
logotype
Kern the lettering in the logo to maximize
readability and character
reduce the amount of detail as much as possible
while retaining style and intention
What formats should deliver to the client when
logo is finally approved
.HTML
.AI, .EPS, .PNG and .JPG
.PHP
.SWF
.PSD
When designing a logo, it's important to
consider the company and it's brand strategy.
True
False
Logos generally work best when they:
Have many ideas and concepts to tell the full brand
story
are designed with at least 3-6 colors to make it
eye catching
Have intricate details
Have one clear idea and aesthetic
What is an outline?
An line that shows hierarchical relations of logo
elements.
An extended part of the logotype outside the
desired area of presentation.
Line by which the logo should be leveled.
Tracing of the outer edge of text or a graphic
image.
A logo should be
Graphic
All of these
Memorable
Unique
What elements should be considered when
designing a logo's brand standards?
The colors and treatments of a logo that should be
allowed
The minimum size a logo should be reduced to
The minimum amount of space required around a logo
All of these
What are five principles for an effective logo
design?
Simplicity, Memorability, Durability, Versatility,
and Relevance
Simplicity, Exuberance, Relevance, Contortion, and
Distortion
Simplicity, Memorability, Durability, Versatility,
and Obscurity
Levelness, Vagueness, Contrast, Tone, and
Durability
Versatility, Simplicity, Saturation, Contrast, and
Relevance
True or False? Branding is the same thing as
logo design.
True
False
Colors that are so bright that they are hard
on the eyes helps logos stand out and be noticed.
True
False
When an empty part of a logo creates another
shape, it is commonly called...
negative space
secondary logo
inner space
A non-exclusive logo is a logo that is resold
and can have multiple owners.
True
False
What is half-toning used for?
To make a logo semi-transparent on the web
To create the appearance of a gradient in
limited-color situations
To separate the type from the symbol in a logo
What is the best way to find out if a logo has
been effectively designed before allowing a client to put it to use?
Present the logo to your client's employees for
feedback.
Present the logo to a sampling of potential target audience
members and have them rate the logo's effectiveness.
Research similar companies to see if their logo has
similar qualities.
Ask the client if they think it is effective.
Ask your friends if they like it.
What is a gradient?
Two transparent colors overlaid on one another
All of these
A color that shifts to a different color over a set
amount of space
A dotted color pattern
What is the Adobe Illustrator feature called
that transforms a scanned drawing into editable vector points?
LiveTrace
LightTrace
BezierCurve
VectorScan
What is kerning?
Changing the space between two characters
Changing the space between lines
Changing the space between multiple characters at
once
Changing the space between two words
What is the gestalt principle of closure?
When a symbol is within a geometric shape
When an object is made all-white and placed on a
colored background
When an object isn't completely closed, but closed
enough that we perceive it as being closed
Any symbol that is a seal or crest
What is a ligature?
Any typographic character not in the English
alphabet
Two letters designed to seamlessly connect
A question mark and exclamation point designed
together as one character
A bold punctuation mark
Which of these is a lossless raster filetype?
CSV
TIFF
PDF
SAD
A Slab serif is the type of serif font that
evolved from the Modern style and it is characterized by:
non-existent serifs.
thick, block-like serifs.
serifs on certain letter.
thin, round-like serifs.
When a logo is protected by the USPTO, it is
called a...
Patent
Trademark
Naming schema
Copyright
What is a bezier curve?
An aliased curve made in raster graphics software
Smooth curves made in vector graphics software
A curve based off the golden ratio
An Adobe Illustrator feature that converts a
scanned image to vector points
What is a knockout?
The name of a Microsoft typeface
something that is reversed out of a dark background
A logo that is objectively beautiful and well-made
A logo that is stroked or outlined and transparent
in the middle
What is a "logotype"?
A type of logo
An element of the logo consisting of the name or
initial characters of an organization or individual
An element of the logo consisting of a symbol or
icon of an organization or individual
What is a lockup?
A symbol and logotype placed together in a specific
arrangement
A logo placed in another shape, such as a crest,
shield, or circle
A logo that is completely made out of geometric
shapes and no type
A logo placed in the upper left hand corner of
letterhead
Which of these is not a principle of design?
Balance
Unity
Shade
Rhythm
"Google" logo is made in which of
these styles?
Lettermark
Brandmark
Emblem
Combination Mark
Wordmark
How many different colors are there on a
"Google" logotype?
3
5
4
6
A logo is also called...
a brandmark
a brand
a trademark
the golden ratio is ________
1.61803398875
5:2
1.5555555555
1:2
2.61803398875
Which of the following is not a kind of text
type?
Type on a path
Line type
Paragraph Type
Point Type
What gestalt principle does the FedEx logo
make use of?
Figure Ground
Closure
All of these
Contrast
Subscribe to:
Posts (Atom)
