Elance Social Media Marketing Test Answers 2015
·
True or False? You should use social media to
invite your audience to talk back to you.
True
False
What are Facebook Offers?
Ads for special promotions set up using Facebook
Ads. They can only be used for online businesses.
Ads for special promotions set up using Facebook
Ads. They can only be used for offline businesses, and must be printed to bring
to stores.
Ads for special promotions set up directly on your
Facebook Page rather than using Facebook Ads. They can be used for offline and
online businesses.
They are the same as Facebook Ads.
Tweets have a limit of:
250 characters
75 characters
120 characters
140 characters
300 characters
What is a double opt in process?
Someone must email the firm twice to get on a list
Someone must ask to be on your email list, and then
verify by clicking a link they want to be on it
Someone must email the firm twice to get off an
email list
Someone has to send an email confirming an online
purchase
What tone should your company's blog have?
One person writing everything in their own personal
style
One overall perspective, no matter if one person is
writing it or several people are writing it
Your CEO's voice
A consistently professional voice critiquing
competitor's blogs
What is Search Engine Optimization?
Searching for a webpage optimized for your computer
screen.
Optimizing a webpage so it generates traffic
naturally.
Optimizing your search for engines and engine parts
online.
Optimizing a webpage with paid advertisements so it
generates more traffic.
It is proper Twitter etiquette to post links
in your tweets as
direct access URL's.
shortened URL's.
highly descriptive anchor text.
long tail keywords.
images
The percentage of people who come to a website
and leave instantly is measured by the:
CORSI Rating
Redirect Rate
Rejection Rate
Bounce Rate
Which of these social media platforms is NOT
image based, and therefore will NOT help sell products customers would want to
see?
Tumblr
Pinterest
paper.li
Instagram
What is a “call to action”?
New technology to aid in blogging
Number of new hires in marketing
Giving an advertisement’s receiver a specific
direction such as “visit the site”.
Traditional Marketing
New customer acquisition
How do Facebook Ads target specific users?
They target demographics based on age, location,
and gender
They gather precise information from pages you
like, and people you follow
They target keywords you include in your profile,
such as your religion or relationship status.
All of these
To tag someone in a Facebook post,
enter "1" followed by their name.
enter "%" followed by their name.
enter "^^^" followed by their name.
enter "@" followed by their name.
enter "#" followed by their name.
What is a "KPI"?
Key Player Intuition
Key Player Involved
Key Performance Instance
Key Performance Indicator
What additional feature does LinkedIn offer
for pay accounts?
Ability to post in Groups and create a Group
Increased abilities to connect directly and send
messages to people
Social media is an effective tool to grow your
mailing lists.
True - Social channels offer many opportunities for
newsletter and mailing list opt-in.
False - You don't need email marketing when you
have social media channels.
Which of the following is NOT a social media
channel?
Facebook
Foursquare
Twitter
email
Youtube
What is a hashtag?
A tag embedded in a message that tracks the analytics
of that message
A tag embedded in a message that leads to an
external advertisement
A tag embedded in a message, consisting of a #
symbol followed by a word to tap into a trending buzzword or keyword
A tag embedded in a message that allows the user to
send subliminal messages to readers
What should you take into account when
developing target keywords phrases for SEO?
All of these
That it can take several months to see SEO begin to
drive traffic to your site
Whether people are already searching for the terms
you are targeting
What your audience already says about your brand
True or False? Wordpress blogs have a setting
you can choose that automatically re-direct users to the mobile version of the
site.
True
False
Which social network uses 'repins'?
Pinterest
Twitter
LinkedIn
Vine
Effective social marketing emphasizes which of
the following content types?
Your company's twitter feed and Facebook page
Mostly videos of your CEO talking about your
products and solutions
Mentions every press release issued by your company
Content relevant to the intended audience, and not
always about YOU or your company's products
Your company's product brochures and landing pages
For which industry is Myspace a commonly
utilized marketing channel?
Writing and publishing
Music and entertainment
Mobile game development
Consumer electronics
What is meant by A/B testing in marketing?
Testing 2 versions of an advertisement to see which
elicits the best response
Testing via 2 mediums, such as radio and television
Testing of 2 different products
Clinical testing of medical products before legally
allowing them for sale
What is the name of Facebook page analytics?
Details
Insights
Data
Analytics
You are able to post private pictures that
only select people see on Instagram.
False
True
True or False? LinkedIn displays page metrics
to the admins of a company profile.
FALSE
True
Before creating a viral social media campaign,
what is is the first step you need to take?
Alert the media that a social media campaign is
happening
Write a press release.
Carefully plan the campaign and consider different
scenarios
Tell all your contacts to watch out for your posts
Tumblr traffic peaks:
in the early morning hours
in the late evening hours
True or False? Articles with images get more
total views than articles that don't.
False
True
How can you make your company LinkedIn profile
stand out for customers/clients?
Make sure to share at least 10 industry articles
every day
Complete your company page to 100% and get
recommendations from current customers/clients
Add 500+ company connections
Which social media platform, founded in 2010,
offers businesses the option to create accounts where fans can select images,
such as their merchandise, to put in collections and re-share with friends?
Twitter
Pinterest
Facebook
Tumblr
What is the name of Facebook's built-in
analytics system?
Insights
Excites
Statbook
Infobook
Recites
What is a good way to secure your branding?
Ask competitors directly not to use your company
name on their material
Write on your website that no one else may use your
company name for any purposes
Claim several domain names related to your company
Make sure you claim your company name on ALL social
networks, even if you're not ready to launch
What is the process called where you keep
track of your company's mention on the web
social stalking
eavesdropping
social listening.
sound hounding
Hootsuite can be used to schedule a post
Yes
No
An important goal of marketing on social media
channels is to
get your message to go viral.
all the answers are correct.
build engagement and promote brand loyalty.
promote products and advertise specials and deals.
drive traffic to your website or landing pages.
What is Quora?
A question-and-answer website curated by its
community.
Reddit's highly trafficked 'Today I Learned"
subreddit.
A tool used to collect the top submissions on
Yahoo! Answer questions.
A replacement rolled out by LinkedIn after closing
its Answers page.
What is the best way to gain more followers on
Twitter?
Include your Twitter handle on your website, blog,
and emails
(All of these)
Tweet interesting things frequently
Participate in Twitter conversations using hashtags
related to your brand's image
How is site traffic useful in evaluating
marketing?
Ads can send receivers to a specific landing page,
which can be tracked
There is no correlation site traffic and marketing
What question should a mission statement
answer?
Where can I find more information about your
company?
Why does your company exist?
When was your company founded?
Who is your CEO?
What does the acronym AMA, most commonly used
on Reddit and Tumblr, stand for?
Aimed Marketing Approach
Alternative Marketing Approach
Anti-Marketing Application
Ask Me Anything
What is Google Analytics used for?
Conversion Analytics
Mobile Analytics
All of these
Advertising Analytics
In addition to publication on your company
& personal profile pages, where is the best place to share content on
LinkedIn?
Careers Page
Groups
Skills Page
Answers
Which of the following Twitter tools will NOT
allow you to schedule Tweets and track analytics?
SocialOmph
HootSuite
Bit.ly
TweetDeck
Social Media Marketing directly engages the
customer by:
Showing you're a thought leader in your industry
through interesting discussions
Allowing you to address support concerns
All of these
Enabling you to gather feedback
What does API stand for?
application program integration
application programming interface
application product interior
application product infinity
What is a QR code?
A scannable Quick Response barcode that redirects a
phone to a linked website
A scannable Quick Response barcode that allows
customers in retail stores to comparison shop
The Quick Response algorithm used to obtain a lost
password on a social media website
A code embedded directly into Twitter to show
exactly how many people read each Tweet
What is Newsjacking?
Speaking too much during a co-worker's interview
with the press
Making a huge announcement of your own while
another breaking news story is already happening
Stealing other people's newspapers
Injecting your ideas and angles into breaking news
in order to generate media coverage for yourself
What is #ff and on which social networking
site it is popular?
#FF hashtag stands for Follow First and is popular
on Google+.
#FF hashtag stands for Follow Friday and is popular
on Twitter.
#FF hashtag stands for First Follow and is popular
on Tumblr.
#FF hashtag stands for Follow Friday and is popular
on Facebook.
What are the topic-specific subcategories that
make up Reddit?
Topic-specific subcategories
Hang-Outs
Subreddits
Groups
When using a company LinkedIn page, who should
you be targeting?
Specific audiences - targeted messages for
different segments
Only potential partners with whom you could do
business
Only professionals seeking employment with your
company in any department
Click, comment, share, and like are all
examples of a/an ________ you can include in Facebook posts.
outreach
call to action
command word
facebook command
Facebook makes money from:
membership fees
advertisements
You can share a page on Facebook the following
ways:
On your own timeline
All of these
On a friend's timeline
In a group
In a private message
What is the name of the mobile app that allows
users to capture and share 6-second looping videos directly through Twitter?
Vine
YouTube
Instagram
SnapChat
Vimeo
You CANNOT use Foursquare to:
receive restaurant recommendations
track friends
buy movie tickets
If you block someone on Facebook, you can
still see their posts on another friends timeline.
True
False
Once your website URL is tagged as SPAM on
facebook, you can only add your link on which facebook communication?
Friend's Profile Page
Status Update
None
Other Pages
Facebook Chat / Messages
In general, Facebook ads receive a higher ROI
from:
Android users
iPhone users
Is it possible to track *who* unfollows you on
Twitter?
Yes, if you pay for a premium Twitter account
No, it is impossible
Yes, as a built in function of Twitter
Yes, with the help of an app
What can you measure to determine how
influential you are on all your social media channels?
InFlewence score
Klout score
TweetReach
Social Star Score
What is a piece of content passed from person
to person that changes and evolves along the way to fit the latest trending
topics on social media?
Meme
Blog Post
Upvote
Tweet
What does the social media metric PTAT stand
for?
Post, Track, Analyze, Treat
People Tracking & Analysis Tool
Posts Through Another Theatre
People Talking About This
Do LinkedIn apps show up on your public
profile?
No
Yes
In your Facebook Insights, the percentage of
people who have created a story from your post, out of the total number of
people who have seen it is called its:
Virality
Stickiness
Share percent
Mention generation
What signifies a modified retweet?
DM
MRT
MT
MeRT
What is the self-styled “The Front Page of the
Internet”?
Reddit
Yahoo!
Bing
Google
Which of the following social media websites
doesn't verify its most popular users?
Instagram
Facebook
Vine
Twitter
A "friend gate" is a social media
marketing tool to
drive Facebook followers to an off-site landing page
to pitch your service or product.
filter followers and friends on Facebook by market
segment and organize them into Facebook Groups.
get followers to post to your Facebook timeline to
generate fresh content.
harvest likes on Facebook with the promise of an
offer or coupon after the visitor likes the page.
funnel web site visitors to your branded Facebook,
Twitter and RSS feeds.
Which program lets you follow or unfollow
twitter users in bulk?
HootSuite
TweetDeck
ManageFlitter
Retweet
TweetCaster
Which two scores are given by Kred?
Influence & Outreach
CTR & Klout
Influence & Reach
Penetration & Perception
What's the name of the award given to the best
people and organizations on Twitter by the Twitter community?
The Tweeties
The Shorties
The Birdies
The Grammys
The Facebook groups privacy options are
open, closed and private
open, closed and secret
open, private and secret
Subscribe to:
Posts (Atom)
