oDesk Test Answers Social Media Marketing 2015 part 2

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Question 41: What can a company do to offset the cost of running a blog?
Ans: a. Place ads on the blog which generate pay per click income
Ans: b. Charge users a fee to read the blog
c. Only allow past customers to read the blog
d. Require a monthly membership to the entire company website

Question 42: What is a double opt in process?
a. Someone must email the firm twice to get on a list
Ans: b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase

Question 43: What is the ultimate goal of a social network marketing plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
Ans: d. Drive potential customers to the company and give them an action item to perform

Question 45: 22 What is “wiki”?
a. Form of blogging
b. A social networking site
Ans: c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks

Question 46: Which type of marketing would a company blog be considered?
Ans: a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither

Question 47: Which of the following are podcasts least likely to target
Ans: sales

Question 48: What is the term adopted for updates posted by Twitter users?
Ans: a. Tweets
b. Twoots
c. Twinks
d. Posts

Question 49: What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies
Ans: b. Post questions based on a category, and receive responses from experts in the field
c. Post links to the company press releases
d. A meeting place for new connections

Question 50: What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
Ans: c. Number of impressions
Ans: d. New customer acquisition

Question 51: What does updates to Facebook status resemble most closely?
a. Video blogs
Ans: b. Posts on Twitter
c. A company white page
Ans: d. Articles on LinkedIn

Question 52: How does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
Ans: c. It is typically used as the way to disperse company coupons
Ans: d. Typically a blog does not directly create sales

Question 53: What is the main reason traditional marketing will never completely go away?
a. It is a cheaper than social media marketing
Ans: b. All companies are required by law to use traditional marketing techniques
c. There are better tax write offs for traditional marketing
Ans: d. It's proven to work time and again

Question 54: What style of videos can a company post on YouTube?
Ans: a. Video Blogs
b. Television Commercials
d. Product Demonstrations
Ans: All of the above

Question 55: What should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
Ans: d. All of the above

Question 56: How is site traffic useful in evaluating marketing?
Ans: a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and marketing
Ans: c. Ads can send receivers to a specific landing page, which can be tracked
Ans: d. Product sales from the company website can be attributed directly to the marketing campaign

Question 57: What is another term for “social media”?
Ans: a. Media Optimization
Ans: b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising

Question 58: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
Ans: d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Question 59: What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
Ans: b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users

Question 60: What is the method for being linked to other users on LinkedIn?
a. Followers
Ans: b. Connections
c. Friends
d. Associates

Question 61: How can a company create a forum for dialogue on LinkedIn?
a. Post updates to the company status
Ans: b. Use of Groups
c. Change the company profile regularly
d. Post demeaning comments for the competitors' pages

oDesk Test Answers Social Media Marketing 2014

Question 62: What should be the length of an effective blog post?
a. Several pages in length
b. No more than a few sentences
c. A few sentences mixed with several links to other sites and references
Ans: d. A few paragraphs
Question 63: What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

Question 64: What traditional marketing technique is YouTube closest to?
a. Print advertising
Ans: b. Television advertising
c. Radio advertising
d. Mail Advertising

Question 65: What is a method of marketing on Facebook which can reach several users by spending money?
a. Pay money for a better quality Facebook account
b. Pay a third party to make posts to your account
c. Charge a fee for users to be your friends
Ans: d. Facebook Pay Per Click placed advertisements

Question 66: What is meant by the concept of “viral” in social media?
Ans: a. Social media which is spread to viewers by the consumer, growing in popularity
Ans: b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious

Question 67: Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
Ans: b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products

Question 68: How far into the future should a company plan its marketing activities?
Ans: a. Up to 1 year
b. 5 years
c. 1 month
Ans: d. Indefinitely

Question 69: Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
Ans: c. It allows for video, short posts, long posts, articles, pictures – all aspects of other sites combined into one
d. It allows for pictures

Question 70: What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
Ans; c. 140 characters
d. 200 characters

Question 71: What is meant by “white hat”?
Ans: a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking

Question 72: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a. Required by law
Ans: b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily

Question 73: What is a “value proposition”?
Ans: a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Question 74: What type of status updates would drive visitors to the company site?
Ans: a. An update telling friends they hope to see them all soon
Ans: b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO

Question 75: How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
Asn: d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

Question 76: How can LinkedIn serve the company aside from social network marketing?
Ans: a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
Ans: d. Pricing lists can be posted

Question 77: Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
Ans: c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”

Question 78: How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
Ans: b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
Ans: d. Answer questions in all categories, even ones the company is not in business of.

Question 79: What is the overall goal of social media marketing for companies?
Ans: a. Generate sales
b. Increase company headcount
Ans: c. Increase their web presence
d. Help accelerate product launches

Question 80: How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
Ans: d. By telling the listeners that they need your product