oDesk Test Answers Social Media Marketing 2015 part 1

Question 1: What methods of social network marketing should a company always use?

a. Blogging only

Ans: b. Twitter, Blogs, Facebook

c. YouTube

Ans: d. Depends on the company, their product, their audience

Question 2: What is the term adopted for updates by Twitter users?

Ans: a. Tweets

b. Twoots

c. Twinks

d. Posts

Question 3: What is meant by “guerilla marketing”?

Ans: a. Using resources such as time, energy and imagination rather than money to market

Ans: b. Using advertising spots which utilize gorillas to capture the audience

Ans: c. Having a large scale marketing budget

d. Using television ads instead of web ads

Question 4: What is meant by Brand Management?

a. Managing the marketing staff

b. Management of the marketing budget

Ans: c. The company executive management team

Ans: d. Creating a consistent image for the company

Question 5: Why is it important to post to a blog regularly?

a. It reduces the cost per blog post

Ans: b. Keep readers engaged and also give search engines content to index

c. It gives the social media marketing specialist something to do

d. It allows more chances for the company to put

Question 6: What is "guerrilla marketing"?

a. Marketing geared towards animal lovers

b. Marketing which relies on time and energy rather than a large dollar budget

c. Aggressive sales techniques

d. Marketing using a large scale national budget

Question 7: What is meant by guerrilla marketing

Ans: Using resources such as time, energy and imagination rather than money to market

Question 8: Which of the following is an important aspect of creating blogs and posting content?

Ans: a. Using a witty user name

Ans: b. Posting at least once a month to the blog

Ans: c. Social Media Optimization

d. Using humor

Question 9: What is a "vlog"?

a. Video Log

Ans: b. Video blog

c. Log of blog activity

Ans: d. New technology to aid in blogging

Question 10: What can a company do on Facebook apart from their page to create a following?

a. Post more updates than usual

b. Post controversial posts

c. Use several pictures

Ans: d. Use Groups, both company originated and posting to other groups

Question 11: What is meant by the "blogsphere"?

a. The act of writing a blog

b. Specific niche blog community

c. The interconnected community of blogs via linking to each other

d. Advertising done via blogging

Question 12: How can a company ensure that the proper audience finds their YouTube videos?

Ans: a. Post links on the company blog to the YouTube videos

b. There is no method to effectively direct people to the company videos

Ans: c. Use of keywords

d. Sending out mail advertisements

Question 13: In a company who should own the social marketing plan?

Ans: a. Head of Marketing

Ans: b. CFO

c. President

d. Operational staff

Question 14: What is meant by "micro-blogging"?

Ans: a. Blogging daily

b. Blogs which are posted by companies, not individuals

Ans: c. Blogs with limited individual posts, limited by character count typically

d. Blogging from mobile devices

Question 15: What is meant by A/B testing in marketing?

a. Testing of 2 different products

Ans: b. Testing 2 versions of an advertisement to see which elicits the best response

c. Clinical testing of medical products before legally allowing them for sale

d. Testing via 2 mediums, such as radio and television

Question 16: What is “social media optimization”?

Ans: a. Creating content which easily creates publicity via social networks

b. Writing clear content

c. Creating short content which is easily indexed

d. Hiring people to create content for social networks

oDesk Test Answers Social Media Marketing 2014

Question 17: What place does Pricing have in marketing?

a. Higher prices guarantee higher revenue stream

b. The company should actively market how much their products cost

Ans: c. Different pricing levels can be tested to see what elicits the best consumer response

d. Marketing based on the pricing level relative to competition is important

Question 18: What would the marketing budget section of a marketing plan detail?

a. The cost to write the plan

Ans: b. The expected costs for each ad campaign based on the delivery method

Ans: c. The overall marketing budget for a year

d. The marketing personnel job descriptions

Question 19: How can a company use the same material for both traditional and social network marketing?

a. Posting a luring comment on Twitter the company site

b. Selling ad space on the company website

Ans: c. Utilizing a television ad campaign online as well on their site and sites such as YouTube

Ans: d. Creating a magazine print ad with the company website

Question 20: What is the ultimate goal of social network marketing plan?

a. To satisfy investors in the company

b. To justify spending in marketing

c. To find investors for a company

d. Drive potential customers to the company and give them an action time to perform

Question 21: How often should a marketing plan be revisited?

a. Never, once written it is complete

Ans: b. As often as needed in order to revisit the plan of action and revise any new actions

c. At company board meetings

d. During the financial review of the company each month

Question 22: Which of the following would be leveraging both social network and traditional marketing?

a. Handing out print advertisements with a coupon for a store

Ans: b. A print advertisement in a magazine which drives people to a website where there is a free trial offer

c. Posting an advertisement on a message board

d. Hosting a video ad on YouTube not otherwise seen elsewhere

Question 23: How does creating a social network marketing plan differ from a traditional marketing plan?

a. The brand image should be completely different for social marketing

Ans: b. The staff requirements and skill sets for social marketing are different

Ans: c. There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

d. Other than the method of delivery, a marketing plan either way will be similar

Question 24: What should be the length of an blog post?

Ans: A few sentence mixed with several links to other sites and references.

Question 25: Which of the following is valuable in increasing a page rank?

a. Paying for placement

b. Static content

Ans: c. Quantity of links from other highly ranked pages to your site

d. No contact information

Question 26: Why is there no specific definition of what is social media marketing?

Ans: a. There is not governing body over social media marketing

b. Companies cannot come to one definition

Ans: c. The concept is relatively new compared to traditional marketing and is still being defined

d. It had not yet been widely accepted

Question 27: What is meant by the “blogosphere”?

Ans: The interconnected community of blogs via linking to each other

Question 28: What is meant by the “blog o sphere”?

Ans: The interconnected community of blogs via linking to each other

Question 29: How do ebooks represent a from marketing?

Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.

Question 30: If marketing is relatively easy to do online

Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

Question 31: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness.

Ans: a. Ask the watcher to visit the company site at the end of the video

b. Make the videos at least 5 minutes long

c. Make the videos under 10 seconds

d. Have the CEO featured in the advertisement

Question 32: Which of the following are podcasts least likely to target?

Ans: a. Sales

b. Branding

c. Customer loyalty

d. Customer delivery

Question 33: Why is the subject line of any email campaign important?

a. It gives the person an opportunity to delete the email before reading it

Ans: b. It is all the receiver sees besides the email address until they open the email

c. It let the receiver know they are about to be sold something

Question 34: What is the general purpose of posting a video blog routinely to YouTube?

a. It allows the company to hard sell its products

Ans: b. It allows the company to drive website traffic to its blog

Ans: c. It can be used to disperse the company contact information

d. It allows followers to create a personal connection with the employees of the company

Question 35: What is the term used for a person who is receiving updates of another Twitter user's updates?

a. User

Ans: b. Follower

c. Connection

d. Friend

oDesk Test Answers Social Media Marketing 2014

Question 36: What style of blogging would be most effective for building relationships with customers?

a. Using the blog only for press releases

b. Posting resumes of the company officers

Ans: c. Posting articles about how terrific the company is, and putting down the competition

Ans: d. Writing posts about the company and its ups and downs from inside, personalized approach

Question 37: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

a. 90 cents

Ans: b. 10 cents

c. 20 cents

d. 1 cents

Question 38: What do Connections on LinkedIn effectively represent?

Ans: a. Random strangers who found the company

b. People the company has sold product or services to

c. An avenue to disperse coupons

Ans: d. People and other companies the user is connected to directly

Question 39: Which 3 industries are the largest users of affiliate marketing?

a. Prescription drugs, electronics, child products

b. Gambling, adult, retail

c. Retail outlets, bakeries, beverage

Ans: d. Computer equipment, auto manufacturers , construction

Question 40: How can a company convert posts on Twitter to sales?

a. Write demanding points about the competition

b. Write posts about personal information of the CEO

Ans: c. Creating posts which drive followers to their site

Ans: d. Constantly post updates about how the company needs more sales

Question 21: How often should a marketing plan be revisited?

a. Never, once written it is complete

Ans: b. As often as needed in order to revisit the plan of action and revise any new actions

c. At company board meetings

d. During the financial review of the company each month

Question 22: Which of the following would be leveraging both social network and traditional marketing?

a. Handing out print advertisements with a coupon for a store

Ans: b. A print advertisement in a magazine which drives people to a website where there is a free trial offer

c. Posting an advertisement on a message board

d. Hosting a video ad on YouTube not otherwise seen elsewhere

Question 23: How does creating a social network marketing plan differ from a traditional marketing plan?

a. The brand image should be completely different for social marketing

Ans: b. The staff requirements and skill sets for social marketing are different

Ans: c. There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

d. Other than the method of delivery, a marketing plan either way will be similar

Question 24: What should be the length of an blog post?

Ans: A few sentence mixed with several links to other sites and references.

Question 25: Which of the following is valuable in increasing a page rank?

a. Paying for placement

b. Static content

Ans: c. Quantity of links from other highly ranked pages to your site

d. No contact information

Question 26: Why is there no specific definition of what is social media marketing?

Ans: a. There is not governing body over social media marketing

b. Companies cannot come to one definition

Ans: c. The concept is relatively new compared to traditional marketing and is still being defined

d. It had not yet been widely accepted

Question 27: What is meant by the “blogosphere”?

Ans: The interconnected community of blogs via linking to each other

Question 28: What is meant by the “blog o sphere”?

Ans: The interconnected community of blogs via linking to each other

Question 29: How do ebooks represent a from marketing?

Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.

Question 30: If marketing is relatively easy to do online

Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

Question 31: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness.

Ans: a. Ask the watcher to visit the company site at the end of the video

b. Make the videos at least 5 minutes long

c. Make the videos under 10 seconds

d. Have the CEO featured in the advertisement

Question 32: Which of the following are podcasts least likely to target?

Ans: a. Sales

b. Branding

c. Customer loyalty

d. Customer delivery

Question 33: Why is the subject line of any email campaign important?

a. It gives the person an opportunity to delete the email before reading it

Ans: b. It is all the receiver sees besides the email address until they open the email

c. It let the receiver know they are about to be sold something

Question 34: What is the general purpose of posting a video blog routinely to YouTube?

a. It allows the company to hard sell its products

Ans: b. It allows the company to drive website traffic to its blog

Ans: c. It can be used to disperse the company contact information

d. It allows followers to create a personal connection with the employees of the company

Question 35: What is the term used for a person who is receiving updates of another Twitter user's updates?

a. User

Ans: b. Follower

c. Connection

d. Friend

Question 36: What style of blogging would be most effective for building relationships with customers?

a. Using the blog only for press releases

b. Posting resumes of the company officers

Ans: c. Posting articles about how terrific the company is, and putting down the competition

Ans: d. Writing posts about the company and its ups and downs from inside, personalized approach

Question 37: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

a. 90 cents

Ans: b. 10 cents

c. 20 cents

d. 1 cents

Question 38: What do Connections on LinkedIn effectively represent?

Ans: a. Random strangers who found the company

b. People the company has sold product or services to

c. An avenue to disperse coupons

Ans: d. People and other companies the user is connected to directly

Question 39: Which 3 industries are the largest users of affiliate marketing?

a. Prescription drugs, electronics, child products

b. Gambling, adult, retail

c. Retail outlets, bakeries, beverage

Ans: d. Computer equipment, auto manufacturers , construction

Question 40: How can a company convert posts on Twitter to sales?

a. Write demanding points about the competition

b. Write posts about personal information of the CEO

Ans: c. Creating posts which drive followers to their site

Ans: d. Constantly post updates about how the company needs more sales

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