Google Adwords Test Answers New 2015
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Q: What is the recommended minimum amount of time to let a display campaign run before analyzing performance metrics?
A: 2-3 weeks
Q: True or False: Text ads are the easiest to create on the Display Network.
A: True
Q: True or False: Video ads are the easiest to create on the Display Network.
A: False
Q: Where does YouTube rank in terms of search queries?
A: It has the second highest number of search queries in the world.
Q: What would you use to limit the impressions of an ad for a single unique user?
A: Frequency capping
Q: True or false: Conversions is the most important measurement in a direct response advertiser’s campaign on the Display Network.
A: True
Q: Your display ad has been disapproved. How can you submit a request for another review?
A: Save an edited version of the disapproved ad, or create a new ad.
Q: True or False: CPM bidding is available for the Search Network.
A: False
Q: True or False: CPM bidding is available for the Display Network.
A: True
Q: Can you track phone calls as conversions with Enhanced Campaigns?
A: Yes
Q: Can you track sales transactions as conversions with Enhanced Campaigns?
A: Yes
Q: Can you track text messages as conversions with Enhanced Campaigns?
A: No
Q: What are some features of a YouTube Brand channel?
A: Custom gadgets, house and curate video content, and develop social friendships with YouTube users.
Q: True or False: Use the Placement Report is a good idea when using Site and Category exlusions.
A: True
Q: True or False: You can limit exposure to your ads through site/category exclusions.
A: True
Q: True or False: You can limit exposure to your ads by including negative keywords.
A: True
Q: What tool can you use to target different categories of video content on the Display Network?
A: AdWords for Video
Q: Can your video mimic functions that an ad can not perform?
A: No. Your ad is likely to be disapproved.
Q: Using AdWords, can you target mobile apps?
A: Yes.
Q: What would you use to target relevant sites on the Display Network based on a list of keywords?
A: Managed Placements
Q: What is the payment model for a YouTube homepage masthead advertisement?
A: These are sold on a fixed cost per day model.
Q: How can you optimize your CPC-based campaign?
A: Focus on a high CTR, ad rank, and Quality Score.
Q: What will Frequency Capping do?
A: It will limit the number of times an ad appears to the same unique user on the Display Network.
Q: True or False: You can set individual bids for sites you select for Managed Placements advertisements.
A: True
Q: Can you use Frequency Capping on the Search Network?
A: No, this feature is available only for ads on the Display Network.
Q: Can you track the Mouseover Rate on ads built with the Display Ad Builder?
A: Yes
Q: True or False: Topic Targeting is likely to ensure ads are contextually relevant to the sites they appear on.
A: True
Q: Will all of your performance metrics be lost if you edit an ad with an ad extension, if you are using Enhanced Campaigns?
A: No.
Q: True or False: Using a color scheme that complements the image and branding on your site is recommended when using the Display Ad Builder.
A: True.
Q: Where are ads using images and videos shown?
A: They would only be shown on the Google Display Network.
Q: For direct response marketing, which is the ideal bidding model?
A: Cost per click
Q: True or False: YouTube homepage ads are available through AdWords.
A: False
Q: True or False: YouTube watch page ads are available through AdWords.
A: True
Q: True or False: YouTube search page ads are available through AdWords.
A: True
Q: Why should you include a text ad in your Display Network campaign, even if you want to focus on image/video?
A: Not all publishers accept image/video ads, so having a text ad will ensure maximum coverage.
Q: True or False: You can use Pop-Up ads on the Google Display Network.
A: False
Q: True or False: You can use Print Ads through a Display Network campaign.
A: False
Q: What is one reason to consider different messages in your video ads than in your text/search ads?
A: Video search behavior is different than search behavior on a traditional search engine like Google.
Q: True or False: You can utilize pre-existing design templates with the Google Display Ad Builder tool.
A: True
Q: Should you use a Call to Action in the opening image of a click-to-play video?
A: Yes, this is considered a best practice for this type of advertisement.
Q: When would you pay for a TrueView in-search advertisement?
A: Only if a viewer chooses to watch the video.
Q: What aspect of an ad would help set expectations for users in different stages of the buying cycle?
A: A clear Call to Action in the text portion of a text, video, or image advertisement.
Q: True or False: You can incorporate an error message or warning box in your image ad.
A: False, this will get your ad disapproved.
Q: True or False, you can use a strobe background in your Display Network ads.
A: False, this will get your ad disapproved.
Q: Which bidding model allows advertisers to pay by the conversion?
A: Cost per acquisition (CPA)
Q: What is the best bidding model to increase reach and visibility?
A: Cost per thousand impressions (CPM)
Q: What type of bidding model do reservation ads use?
A: They are a fixed price, so no bidding is used.
