oDesk Online Article Writing and Blogging (U.S. Version) Test Answers 2015
·
1. Which of the following is the most
effective idea for creating a target audience that returns again and again to
your blog?
Answers:
·
Make
individual postings long as the more the information, the better it is.
·
Re-read
and be your own editor, always removing unnecessary words and phrases; keep
your postings relatively short and post regularly
·
Regularly
change the colors of your blog to entertain your readership
·
Add
a certain randomness to your external links so the audience never quite knows
where the links may lead – it's more exciting
2. What distinguishes a blog from a website?
Answers:
·
Postings
that occur according to a timeline that is updated so old posts can be traced
·
More
content
·
Flashier
images
·
Contact
details
·
More
professional content
3. What is an "open thread"?
Answers:
• A thread that is open for
discussion by those posting to it
• A thread that
has closed links
• Multiple posts
focused around one specific subject
• All posts made
openly by the same blogger
• All of the
above
4. Can you sell your copyright?
Answers:
• Yes, by licensing it
according to territory and time
• No, it remains
yours always
• Yes, but only
in certain places, and for lengths of time up to 140 years after your death
• Yes, so long as
someone changes his/her name to your name
5. Blog comments show up in Google searches in
addition to the blog posts.
Answers:
• True
• False
6. What are the websites
"writework.com" and "schoolsucks.com"?
Answers:
• Sites where
teachers can obtain their students' papers in an educational exchange program?
• Websites
dedicated to stopping plagiarism on the web
• Websites where students
can obtain papers to wrongfully use as their own, often for free
• A community of
online papers backed by most US and UK school programs
7. What is a "biz blog"?
Answers:
• A blog owned and run by a
company or corporation
• A private blog
for the blogger and his or her family
• A blog in the
biz of blogging only
• A blog about
finance, especially related to the London Stock Exchange
• None of the
above
8. What is a "metablog"?
Answers:
• A highly
personal, if not confessional, blog
• A blog about
metal
• A blog devoted
to explaining "metas"
• A blog about blogging
9. There's little need to copy text before
trying to publish it to the web because you rarely lose the text at the time of
publication.
Answers:
• True
• False
10. At what point does a work – whether an
online blog or in print – come under copyright?
Answers:
• As soon as it
is published
• As soon as the
author registers the copyright
• As soon as the
author writes "Copyright"and his/her name and date next to it
• As soon as it is created
11. Fooling the search engines with link
farms, keyword stuffing, cloaking or alt text spamming is not a good idea
because _____________________ .
Answers:
• it is an
offense in most countries
• the search engines may
restrict your site or future listings, or ban you altogether
• it could reduce
the traffic to your blog
• All of the
above
12. What are "FAQs"?
Answers:
• First Asked
Queries
• First Answered
Questions
• Fast Attitude
Queries
• Frequently Asked Questions
• All of the
above
13. What is "podcasting"?
Answers:
• Making the
entire blog available in a single downloadable file
• Redirecting
traffic through a portal hidden on the blog called a "pod"
• Distribution of audio and
other media files for download to digital music or multimedia players such as
iPods
• Mass e-mailing
for marketing purposes to promote several blogs at the same time
14. What are "blooks"?
Answers:
• Books that are written by
bloggers and generally grow out of their blogs
• People who like
to blog
• People who
promote their blogs on the inside pages of a book
• All of the
above
15. What is 'placing of keywords in the
important parts of a webpage so that search engines may give them priority'
called?
Answers:
• Keyword prominence
• Optimization
guesswork
• Partial
selection
• Keyword density
16. Why is it damaging to have disfunctioning
or non-functioning(dead)links on your website?
Answers:
• You cannot
prevent people from reaching the destination without doing so
• It could damage
your brand reputation; people do not want to see a "page not found"
result
• A person is
less likely to return to your site as a repeat visitor if the links do not work
• b and c
17. What do we mean when we say an author's
copyright is within "the public domain"?
Answers:
• We mean it is
floated on the stock exchange
• We mean it is freely
available for all, can be copied, reproduced and re-published
• We mean it is
temporarily available for a period of 1-5 years
• We mean it is
part of the author's estate for 70 years after his or her death
18. What is a "feed aggregator" or
"feed reader"?
Answers:
• An online bug
or virus that "feeds" on your blog and destroys content
• A Web application which
collects web content such as news, blogs, podcasts and vlogs for easy viewing
in a single location
• A Web
application that links your blog to other blogs for which you always pay a fee
• A third
generation blogger who is addicted to blogging
• None of the
above
19. In sourcing information, you may use
materials not subject to copyright such as names, common symbols, lists of
ingredients, short phrases, slogans, slang, titles etc.
Answers:
• True
• False
20. Which of the following is/are good way(s)
of promoting your business or website and thereby selling your products online?
Answers:
• Writing reviews
on other sites with a link back to your site
• Getting
involved in social bookmarking, especially group social bookmarking
• Posting on
forums around the internet with reference to your product or brand
• All of the above
21. What will happen if you type the words
sport -basketball in the Google search box?
Answers:
• Google will
find all the web pages containing the words "sport" and
"basketball"
• Google will
find the web pages about "sport" and also those containing the word
"basketball"
• Google will find the web
pages about "sport" that do not contain the word
"basketball"
• Google will
find all the web pages in which the words "sport" and
"basketball" appear together
• None of the
above
22. What is "fair use" in terms of using
someone else's copyrighted material online?
Answers:
• A system where
copyright is exchanged between the original owner and the blogger who co-opts
it
• A term used by
the prosecutor to convict a blogger who repeatedly infringes his/her copyright
• A defense argument that an
individual who is sued for copyright infringement can use, namely that the use
of the material was in public interest
• None of the
above
23. What are "article submission
sites"?
Answers:
• Databases of
stored articles awaiting approval from a CEO
• Sites that help submit
articles you have written about your product for online publication so you
don't have to spend valuable time sending out your articles individually
• Sites where you
can buy articles and adapt them to a target audience and focus them on your
market
• Usually scam
sites that promise huge marketing distribution around the internet
24. Where did the term "blog"
originate?
Answers:
• It was invented
by Mr. James Blog
• An abridgment of the two
terms, "web" and "log"
• An abridgment
of the two terms, "book" and "log"
• b and c
• None of the
above, it was a spontaneous new coinage derived from Old English
25. How long does an author's copyright –
whether in print or online - last in the U.S.?
Answers:
• Until he/she
dies
• Forever
• For 5 years
after the publication
• For 40 years
after he/she dies
• For 70 years after he/she
dies
26. Which of the following are good ways of
sourcing information for online content such as blog postings?
Answers:
• Reading other blogs of a
similar nature
• Researching for
content in a library by reading non-fiction, and consulting encyclopaedias,
public records etc.
• Using search
engines to narrow down keywords and content data
• All of the
above
27. If you own a copyright on your own works,
you can license your work for reproduction and publication around the world
according to place and length of time.
Answers:
• True
• False
28. Which of the following is the term used
for the collective blogging intelligentsia, namely the most influential
bloggers online by page rank owing to their high traffic count?
Answers:
• Glamorati
• Hoi polloi
• Rich and
reckless
• Beautiful and
damned
• Blogerati
29. Which of the following are good techniques
for building a greater business audience for your blog?
Answers:
• Create multiple
links with local business community
• Create a link
with the local library website
• Partner with non-competing
businesses
• Have business
cards printed
• All of the
above
30. Which of the following are most important
when optimizing content for search engines?
Answers:
• Regular
updating of your blog
• Making sure
your URL is simple
• Adding keywords, tags,
metatags and having quality content and regular updating
• Having quality
content
31. State whether True or False.
Copyright is available not just for published
works but also for works in private use that have not or may never be
published.
Answers:
• True
• False
32. What is "misinformation"?
Answers:
• Mystery
information partially hidden on the internet
• Information which is
misleading or distracting or at least partially wrong
• Mr. Information
• Completely
wrong information on all counts
• None of the
above
33. Which of the following features will
increase the likelihood of a reader staying longer on your blog?
Answers:
• Having mostly
text rather than pictures, slide shows or other interactive content
• Using external links to
generate the new page as a pop-up window rather than going directly to the new
site
• Offering links
to great promotional deals on other sites
34. What do you mean by your article being
"non exclusive" while selling it online?
Answers:
• That you can
sell it to one more company
• That it is
exclusively connected to the site where you publish it first
• That you can publish it
online elsewhere so long as they are "non exclusive" too
• That you can
sell it to 5 more companies
• That you can
post it on your blog but nowhere else
35. If words/phrases are lifted from an
original writing on the internet - not from a printed book - it's not
plagiarism.
Answers:
• True
• False
36. What are "grey hat techniques"?
Answers:
• Techniques
attracting people over 65 to your blog
• Advertising
techniques through images specifically aimed at older readers
• Techniques
involving part online and part store sales
• An optimisation strategy
defining an unknown area of reputability/validity
37. What is an "affiliate business
program"?
Answers:
• Getting the
business standards of your company approved by a government affiliated company
• Signing up to be a
business partner with another online company to promote each other's interests
and thereby reaching a larger market
• Buying a
company
• Getting bought
by a company
• Merging with
another company
38. Which is the correct order for finding
your target audience and selling goods or services to it?
Answers:
• Design a
strategy for drawing them to your site with greater interest in your product,
have a business plan, identify their interest in your product, identify your
audience type and their level of expertise, make sales
• Have a business plan,
identify your audience type and their level of expertise, identify their
interest in your product, design a strategy for drawing them to your site with
greater interest in your product, make sales
• Have a business
plan, identify your audience type and their level of expertise, design a
strategy for drawing them to your site with greater interest in your product,
make sales, identify their interest in your product
• Identify your
audience type and their level of expertise, make sales, have a business plan
identify their interest in your product, design a strategy for drawing them to
your site with greater interest in your product
39. In terms of keywords for promoting a
website about global money, which of the following groups would be the best
choice?
Answers:
• Football,
shopping, racing, gardening
• 10c, 5c,
dollar, 50c, quarter
• The World Bank,
the Olympics, the US government, the UEFA Cup
• Dollar, yen, pound
sterling, exchange rate
40. What are "subsidiary rights" if
your blog becomes successful enough to receive an offer of publication in
print?
Answers:
• All rights
originally held by the author
• Translation
rights
• All secondary rights sold
by the agent or publisher, such as volume rights, audio rights, film and T.V.
rights, book club rights, paperback rights etc.
• Rights that the
author always retains and that cannot be licensed
41. At the end of an article, the reference
list to other relevant works that may or may not have been cited is called the
_________________.
Answers:
• Footnotes
• Bibliography
• Original material
• Endnotes
• All of the
above
42. What changes you should incorporate in
your writing style—when writing about the university application process—if
you're writing for student applicants and not for their parents?
Answers:
• Write the
entire text in italics—it signifies that the content has been written for a
student, and not for a parent
• Write the
entire text in the Roman style—it signifies that the content has been written
for a student, and not for a parent
• No amount of
change can clarify if the content is written for a student or for a parent, so
do not bother about changing your writing style
• Add anecdotes in the
description; students prefer an anecdotal style of writing
• Vary the
information, your tone, your advice, and recommendations, so that the
description is understood by students as well as parents
43. What can you do to make your articles more
appealing to online readers?
Answers:
• Create external
links and quality posts
• Add a message
board and / or chat room to encourage interactivity
• Increase the
product or site image / professional branding
• All of the above
44. What is the "useful but
incomplete" approach in terms of promoting your product in an online
article or so-called e-zine?
Answers:
• Making your
product useful but leaving the article incomplete with no way of linking to
your site
• Making your
product incomplete and the article useful
• Making the article useful
but leaving it incomplete so the market is enticed but has to follow your link
to learn more
• Making the
article complete and the product useful so that there's no need to find out
more
45. What does "SEO" stand for?
Answers:
• Sequeway Even
Offered
• Service Engine
Oriented
• Second
Executive Officer
• Search Engine Optimization
46. Online articles do not need to be cited
especially when taken from another online source.
Answers:
• True
• False
47. Which of the following are good ways of
protecting your online content?
Answers:
• Searching for
the plagiarists of your content
• Embedding your
images
• Potentially encrypting
your HTML
• Joining a
plagiarism forum
• All of the
above
48. What is an "anonoblog"?
Answers:
• A general blog
with multiple authors
• A blog about
people who used to be famous
• A blog written and
maintained by an anonymous author, often under a pseudonym or pen name
• All of the
above
49. What is "blogosphere"?
Answers:
• The hole in the
internet through which blogs can fall
• The blogs in a
given area such as a street, county or country
• The collective content of
the blogs worldwide
• Blog companies
that group together and buy smaller blogs
• None of the
above
50. Which of the following is not a blogging
provider or blogging service available on the web free of cost?
Answers:
• Wordpress
• Blogger
• Technorati
• BlueHost
51. Why is it important to make regular
postings – if not daily postings – to your blog?
Answers:
• To encourage a regular
readership, returning traffic, and so web robots can see your blog is regularly
active
• It isn't –
making daily postings can be harmful to your blog
• Otherwise it
will be unplugged by the blog service provider
• None of the
above
52. What are "Google alerts"?
Answers:
• A ringtone from
Google
• A doorbell as a
prize for being a loyal Google customer
• Pinging of your
website by Google every time you use Yahoo and MSN instead of using Google
• A system where Google
e-mails you the results of your pre-arranged search terms on a regular basis to
stir your thoughts about writing blog content
53. If your website sells golf equipment, your
promotional articles should be written about _________ .
Answers:
• good golf
courses
• caddies
• sport in
general
• the best clubs to use at
certain times
• All of the
above
54. What are "stop words"?
Answers:
• Words that stop
short of their meaning
• Words that show
up first in search engine result pages
• Words that are
banned on the blogosphere by the blog police
• Some common words (such as
"and", "or" and "in") that are usually ignored by
a search engine performing a search
55. Is it a good idea to have two blogs with
the same content to try and increase traffic?
Answers:
• No, as search engines such
as Google will most likely list only one blog which may not be your preference
• Yes, two blogs,
even with the same content, will most likely double your traffic on the web
• Yes, and to
have three would be still better
• No, because
search engines will be advised to close down one, if not both, of your blogs
56. What is the common rule for taking images
from the web and using them on your blog or website?
Answers:
• Check to see if these are
freely available, and if so, proceed; otherwise contact the copyright holder or
blog/site manager for permission
• Take whatever
you like from any site by right clicking and saving the image
• a and b
• None of the
above
57. What is the difference between a
"patent" and a "trademark"?
Answers:
• A copyright and
a trademark are the same; a patent is made to protect goods or services for
sale
• Patents and
trademarks are the same; it is copyright that is different
• A patent
protects a work, device or name that is used for trading goods whereas a
trademark protects inventions or discoveries
• A trademark protects a
word, device or name that is used for trading goods whereas a patent protects
inventions or discoveries
58. Which of the following is a good approach
to planning to write a blog posting?
Answers:
• Source content,
write draft, save, post to blog
• Idea, source
content, post to blog, read
• Idea, source content,
write draft, save, read and edit, post to blog
• Write draft,
edit, post to blog, read and edit later
59. What is "autocasting"?
Answers:
• Automatically
casting the characters in an online play
• An autocue for
a blogger to remind him or her to make a posting
• A form of
microblogging that will herald Web 3.0
• An automated form of
podcasting that allows bloggers (and blog readers) to create audio versions of
text-only blogs using RSS feeds
60. Search engines will return different
results depending on the word order of the search terms.
Answers:
• True
• False
61. When writing an article about safety and
light bulbs, which of the following is likely to be your target audience?
Answers:
• Electrical
engineers
• Ordinary people
involved in home improvement
• Working
electricians
• Light bulb
manufacturers
• All of the above
62. Why is it sometimes a good idea to create
a blog independently with a host other than a free blog hosting service such as
the Blogger?
Answers:
• You can add more
intelligent interactivity such as widgets, site design, custom URLs etc
• You can then
have two blogs and disconnect your old one
• You will be
able to keep the old free service
• You will
automatically get more traffic
63. Which of the following is most likely to
guarantee the content on your blog is professional, subject-appropriate and
grammatically correct?
Answers:
• Copying it into
Word, spell-checking, and copying it back
• Asking a friend
to read it
• Reading it through before
posting
• Having several specialist
readers check out the content for its relevance, sense, argument, and keywords
64. Which of the following techniques can
provide increased credibility to an article?
Answers:
• A signature at
the end of the posting
• More links than
words in a single posting
• External links to other
sites combined with sophisticated quality content
• A
self-appointed writing on the subject
65. What does the term "spomment"
refer to in the blogosphere?
Answers:
• Special
comments
• Spam on a
posting
• Comment spam
• Tiny gremlins
inside the computer system
• All of the
above
66. What is the term used for "the number
of times the keyword is used divided by the total word count on the page"?
Answers:
• Keyword density
• Keyword
distribution
• Word hardness
• Density of
syllables
• Blog Page
Intensity
67. What is a "tag"?
Answers:
• An external
link
• A language element, such
as a word, often used in blogs to identify the type or types of content that
makes up a particular post
• A long post
that goes onto another page
• Both b and c
68. What is a "bye-line"?
Answers:
• The text at the end of a
post that identifies the poster, and a play on "byline", used to
identify the writer of a newspaper article
• The headline
• The secondary
headline
• b and c
• None of the
above
69. What is a "plagiarism warning
banner?"
Answers:
• A banner
e-mailed to you by a potential plagiarist to warn you of their potential
copying of your site
• A banner you place on your
site or blog to deter potential plagiarists
• A government
service that bans plagiarists from the Web with an official warning, usually a
letter to their home address
• None of the
above
70. If you're writing an article about
applying for admission to graduate courses in universities, your target
audience is likely to be _________.
Answers:
• 18-year olds
• students
already in college
• a range of readers who are
thinking of applying for admission to a graduate school
• people between
45 and 65
71. If you're writing an article about the
automotive industry, which of the following would be the best way of promoting
your article?
Answers:
• Adding internal
links within your blog that cross-reference the article
• Adding highly
specific keywords to your pages that reference aspects of the automotive
industry
• Contacting other
automotive industry blogs and websites offering a link-exchange
• All of the
above
72. What is a "CEOBlog"?
Answers:
• A social
networking blog
• A blog that has
been unplugged by a corporation during a hostile takeover
• A group blog
• A blog written
using a "stream of consciousness" writing style
• A blog maintained by a
Chief Executive Officer
73. It's a good idea to create identical
content on multiple blogs as this can increase web traffic and get higher
listings in search engines.
Answers:
• True
• False
74. If you write something libelous in a blog, you can still be sued for written defamation despite the apparent freedom of expression on the Internet.
Answers:
• True
• False
75. What is a "newbie"?
Answers:
• A term -
potentially negative - applied to someone new to a discussion or blog
• A new
technological addition to the internet
• An innovation
that took blogs into Web 2.0
• The latest
fashion on the blogosphere
• a and d
