Elance Mobile App Design Test Answers 2015

True or False? A Gamified experience releases dopamine into the player's brain.

What aspect of gamification causes its players to form habits?
The difficulty of endgame material
The simplicity of a game's flow
The rewards and accomplishments
The visual stimuli within the game experience

What is the difference between a bit map and vector image?
Bit maps are mostly used in the artistic industry, while Vectors are used in scientific fields.
Bit maps are made up of 255 colors. Vectors are made up of millions.
Bit maps are made up of pixels. Vectors are defined by mathematical equations.
Bit maps were first pixels. Then later called Vectors.

pixels(px) is an absolute unit of measurement when using style sheets

What does PPI stand for?
Points Picked Information
Pixels Per Inch
Points Per Index
Pixels Per Index

Hierarchy refers to:
The direction a viewer's eye should move through a design
The area of emphasis in a design
The relative size of elements in a design
The order of importance of each element in a design

Which control UI would best represent a binary decision?
a stepper
a system button
a switch

True or False? Beautiful design has no impact on user motivation.

Which of the following is a software program for a mobile device?
Native applications
Web applications

True or False? The basic principles of Self Determination Theory operate universally, but with some unique cultural twists.

A player who favor scenarios in which they're rewarded for completing tasks and earning the recognition of other is known as a(n) ______.

The techniques used for keeping players in game and not leaving (logging off or closing the application) are often called:
acquisition techniques
monetization techniques
win-back techniques
engagement techniques

What do you call the concept of visual equilibrium?

True or False? It is generally best to design a gamification experience with only one player type in mind.

Which pair of words differentiates between fonts with or without the small finishing strokes on the ends of a character?
Serif and Sans-Serif
Traditional and Modern
Cut and Curved
Sharp and Rounded

What is the recommended dots per inch (dpi) for images intended for display on the web or mobile devices?
350 dpi
72 dpi
300 dpi
150 dpi

The 3 most basic shapes in visual design are known as PLP. What does this stand for?
Point, Line, and Plane
Point, Location, and Point
Part, Line, and Parcel
Picture, Lumination, and Primrose

True or false? 1em is equal to the current font size.

What should come first when approaching a design project?
The technology the product will need
Establishing the product's goal
The features the product will feature
The budget the project will need

Which Principle states that "hiding certain functions can be advantageous in interface design"?

Which should be the minimum target area for each item in a collection view?
44x44 points
5x5 points
10x10 points
70x70 points

Why is Consistency so important?
Designing different interfaces to perform identically reduces cognitive load and enables users to quickly transfer prior knowledge to unfamiliar products
It helps improve the aesthetic quality of a product, furthering its appeal to the market
Consistency is not particularly important, and most designs operate completely differently with little or no problem on the part of the user.

Which is the best example of "direct manipulation"?
Turning a phone off by clicking a button
Adjusting the volume by clicking a button
Playing a game by swiping

What is "banner blindness"?
A significant accessibility concern for disabled users
A tendency by users to ignore visual elements that look like advertisements
An inability to track the eyes consistently from left to right
A usability problem that occurs when page advertisements are too visually distinctive, drawing attention away from the main content

Which of these frameworks focuses on status and score to motivate competitive behavior?
Competitive pyramid
Gentle guide
Company race
Competitive collaborator

What is a typeface "family"?
multiple styles and weights of the same typeface
the use of serif and sans-serif in the same document
a portfolio of typefaces made by the same designer
different fonts that work well with each other

Digital type is generally created as what kind of file type?
Rasterized web safe JPG files
Vector glyphs
Transparent PNG files
Still frame GIF files

What is the 3 F's of Design?
Function from Form
Form follows Function
Function follows Form
Form from Function

What is this principle? "Altering the basic theme achieves unity and helps keep interest"
Theme with variation

What is a weakness of A/B testing?
It is typically very expensive
Its impact is generally limited to incremental and local improvements
It is not statistically robust
There are no good guidelines for implementing it in a scalable manner

"This behavior feels good" is an example of what type of motivation?

Which type of motivation is most likely to sustain behavior change?

In typography, the x-height is
half the distance from the baseline to the cap height
a typographic unit
the distance between the baseline and the mean line in a typeface
the distance between the top of the tallest letterform to the bottom of the lowest one

Symmetrical and Asymmetrical are design sub-principles with different meanings depending on which Principle you are referring to. Which two Principles do they belong to?
Balance and Affordance
Unity and Scale
Unity and Balance
Unity and Proximity

Which is the best example of a design metaphor?
Adjusting the volume by clicking a button
A green "answer" button for incoming calls
flipping to the next page by swiping

Which of the following is the most likely icon size for an iPad
120 x 120
180 x 180
76 x 76
60 x 60

What size is an app icon for the App Store?
1024 x 1024
152 x 152
120 x 120
80 x 80

What is the term "Feedback" (within the context of a design principle)?
When it is very clear and obvious how to use an interface
When you ask people what they think about the design
Communicating clearly to the user the action they have undertaken

Which is the best definition of a mobile design pattern?
a color scheme
a general, repeatable solution to a commonly occurring problem in software design
a cohesive branding message expressed through typrography, color, logo, etc.
a texture, such as stripes

Contrast of size or scale is part of which Design Principle(s)?
Emphasis and Balance

What is a necessary tool for turning quantitative research results into user segments?
Persona hypotheses
Clustering analysis
Follow-up qualitative interviews
Eye-tracking studies

Some design principles related to Gestalt psychology include:
Similarity, proximity, and continuation
Balance, hierarchy, and emphasis
Unity, variety, and contrast

What is Cognitive Load?
Nothing, it is a made up term
The load exerted on a series of cogs, collectively known as Cognitive
Load related to the executive control of working memory (WM)
Cognitive Load is the load exerted on the managerial execution of systematic command processes

Pandora suggesting songs to users but giving users the final say in accepting a recommendation is an example of:

Which of the following is not a type of behavior in the Fogg Behavior Grid?

What are the four types of Balance?
Symmetrical, Asymmetrical, Radial, Rectangular
Symmetrical, Asymmetrical, Circular, Overall
Symmetrical, Asymmetrical, Radial, Overall
Symmetrical, Asymmetrical, Overall, Common

Skinner operant conditioning relies on:
Intrinsic rewards
Variable ratio rewards
Extrinsic rewards

True or False: Downloading a mobile application is an example of a "least important behavior"?

Which of the following is not a classic example of gamification?
Loyalty Programs
Fantasy Football
LinkedIn's Progress Bar
Laser Tag

What is 'flow' as used in gamification principles?
Flow is gaining points on a continuous basis to reach new levels of game play
All of these
Flow is the mental state of operation in which a person in an activity is immersed in game play
Flow is the process of reaching new levels.

In Gestalt theory of visual design, which one of these is NOT a law of perceptual organization?
Tetradic Colors
Good Figure
Common Fate

Which of these elements are not included in the Fogg Behavior Model?

Which are relative units of measurement when using style sheets?
percent(%) and em
pixel(px) and em
percent(%) and point(pt)
percent(%) and pixel(px)

Which of the following is NOT a type of motivation according to Self Determination Theory?

According to Alan Cooper, what is the "elastic user"?
A derogatory term for the tendency of different stakeholders in the design process to define "the user" based on their own personal goals.
A user who expects to access your content across multiple devices and contexts
A highly flexible and motivated user, requiring little contextual support or extrinsic motivating factors to engage with a product
A specific "placeholder" persona intended to capture a wide and unpredictable range of behaviors not covered in other personas

Especially on mobile devices, password masking (i.e. replacing password field characters with asterisks) can:
greatly improve security
reduce usability and increase errors
result in users choosing more complex and secure passwords
prevent HTTPS from transmitting the information securely

What is an "affordance"?
A visible interface element
Budgetary constraints by "buyer" user types
An actionable property between the world and an actor
A behavior that the designer expects the user to exhibit

Which is not a type of symmetry?

What causes Overall Balance?
Balance arranged around a central element
The overall balance of a design
All the elements being in Unity
A Mosaic form caused by containing too many elements

"This behavior is part of my identity" is an example of what type of motivation?

True of False: Self determination theory notes there are 5 factors that help people become motivated to change behavior.

Which is not a factor in Self Determination Theory?

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