Elance SEO Test Answers 2015




For maximum potential visitor traffic, if you could choose just ONE search engine to optimize your Web site for, which should it be?
Ask
Yahoo!
Google
Bing


What would happen if you searched Google for site:example.com “some text here”
It would list any web pages that contained the words "some", "text" and "here"
It would list only web pages on example.com that contained the exact words "some text here"
It would list any web pages on example.com that contained the words "some", "text" and "here"
It would list any web pages that contained the exact words "some text here"
It would list any web pages that contained the words "some", "text" and "here" and links to example.com


What should you do when designing the links on your site to improve a robot's ability to search and index your site?
Don't use animated buttons, just use single frame graphic images for your navigation.
Design your graphic rollover buttons to be controlled by CSS instead of JavaScript.
Don't use rollover buttons, just use single graphic images for your buttons.
Include static text links that can reach each page in your site.
Use animated GIFs instead of Flash buttons when you want to add animated effects to your navigation.


Which of the below relate to off page SEO?
None of the options are correct
H1 tag
ALT tag
Meta Description tag


What are the "best practice(s)" for the TITLE tags on your web pages?
Don't stuff unnecessary keywords into the TITLE tags.
Keep the TITLE tags short.
All of these
Give each page a unique TITLE tag.
Describe the actual contents on the page.


If you find that people are accessing the same content through muliple URLs,
setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution.
Create a pop-up and let the user know they came to your site incorrectly.
be happy that they are accessing your pages in a variety of ways.


Finding the right keywords to target is critical to your online success. Which of the following strategies should be a part of your keyword selection process?
All of the choices.
Put yourself in your customer's shoes by asking, "What problem does my product or service solve for my typical customer?"
Choose specific, not generic keywords.
Do a search on Google for your desired keywords. Review the top ranking sites to see if you can find additional keywords for which you'd also like your site to rank well for.


Why is the 'alt' attribute important for SEO?
Provides a more optimized page to be given to crawl bots.
Helps web pages load faster by rendering text instead of images.
It can give you "link juice".
Allows you to specify what pixel size you want the image to be indexed at.
Helps search engines understand content in an image.


What should you avoid when writing a description META tag?
Descriptions that contain all of the visible text from the page.
Descriptions that are nothing but keywords.
Descriptions that have nothing to do with the actual page content.
All of these
Generic descriptions like "My Web Page"


What is Keyword Stuffing?
Loading a webpage or meta tags with keywords.
A coding tool designed to help people with disabilities find your page faster
Loading your web page with content from other sites


Which is a best practice for creating URL names?
URL names don't matter since they do not show up in search engines.
Use real words in the URL name.
Include session IDs in the URL name.
Make your URL names longer to be more descriptive.
Use incremental numbers to name each successive page.


True or False: Only Keywords are part of SEO.
True. Keywords are what contribute to a high rank on a web search.
False. Optimizing a website may involve editing content, indexing activities, backlinks/inbound links, coding, etc.
True. Keywords are the only thing I need to let people find me on the internet.


How do you submit an XML sitemap to Google?
Via Google Analytics
You can't. Google will crawl it for themselves.
Via Google Webmaster Tools
Using a Submitter tool
By emailing Google Support


SEO skills are only used for Google.
False. SEO skills are primarily used for web hosting companies.
False. SEO skills are used for all dominant search engines worldwide.
False. SEO skills are used primarily for paid for advertising.
True. SEO skills are only reflected on Google.


Why should your URLs be words that make sense and not coded strings of characters?
Actual words are easier for others to link to.
All of these
URLs are listed with search engine results and should be understandable.
Actual words are easier to remember and share.
Actual words provide additional information someone searching.


_______ is the name for the Google search filter designed to penalize over-SEO'd sites.
Penguin
Paddle
Porpose
Peking
Pinwheel


Which of the following URLs would be the best choice of structure for both the search engines and humans?
http://www.company.com/O0553?id=973&cat=229
http://www.company.com/seo/sitearchitecture
http://www.company.com/category/229/article/973
http://www.company.com/973


Which of the following strategies produces the most valuable links for SEO?
Buying links from sites.
Getting listed in directories.
Creating great content on your site to which others want to link.
Commenting on blog posts on other sites.


What will cause a 404 page to display?
All of these
A user enters only part of a URL.
A user clicks on a broken link.
A user mistypes a URL.
A page has been deleted from the web site.


Which is more likely to have a positive impact on a page's search engine rankings?
1 link each from 10 different websites with related content.
10 links from 1 website with related content.


What should you always do if you use images for your navigation buttons?
Use the ALT attribute of each image to include relevant descriptive text.
Include a JavaScript in the HEAD section that identifies all of the graphic image links in your page.
Make sure the image file name is descriptive of what the link is.
Use sanserif fonts for the text on the buttons so the robots can scan the text.
Make the text color lighter than the background color on the buttons so the robots can use the contrast to scan the text.


Which of these is NOT a type of conversion trackable in Google Analytics?
Reading a specified element of content during the visit
The duration of the visit
The number of pageviews in the visit
Visiting a specific URL during the visit


Which of these categories of tools would NOT be used by someone for ethical SEO?
Social media account management (e.g. Hootsuite, Co-tweet)
Automated forum posters (e.g. Xrumer)
Web analytics (e.g. Google Analytics)
Content management systems (e.g. Drupal, Joomla, Wordpress)
Rank trackers (e.g. WebCEO, Rankwatch)


Writing content for SEO must be repeated at least 20 times on your website for ranking.
True. In order for search engines to find you, you must repeat the content on your pages.
False. You should write only a few sentences for each page.
False. This is considered deception and your page ranking might be reduced or removed.


Does Google use social metrics to influence search rankings?
Yes
No


Why are meta tags important in relation to SEO?
Because search engines will ignore your site completely without them
Because a search engine may use them as snippets for your pages.
Meta tags aren't important in relation to SEO.
Because your site won't be W3C compliant without them.


True or False: Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines.
False
True


What is the meaning of the term "H1" tag?
It stands for Heading Level 1.
It stands for Highly Important.
Its origins are not known.
It stands for "First Header."


Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to
show sites with relevant, original, high-quality content in search results.
punish and eradicate all Affiliate Marketing sites.
make SEO difficult to accomplish due to encrypted search term results.
show only W3C validated XHTML and HTML5 sites in SERP's.
police the web of black hat marketing techniques.


SERP stands for
Search Engine Results Pages
Search Engines Reading Protocol
Search Engine Reference Pages
Search Engine Reference Protocol


The definition of "thin" content is...
content on the health and fitness niche
pages that get indexed quickly in Google
Low quality pages or shallow pages with little content
high quality pages that search engines like


How many H1 titles is considered optimal on a webpage?
There's no SEO-cases proving anything here.
Two. One attached to the logo linking to the homepage and one for describing the main content
One, describing the main content of the webpage.
It depends on the content.


How many Disallow: lines can be included in a single entry in a robots.txt file?
Unlimited
4
None of these
16
1


When permanently moving content from one webpage to another, you should...
use a 302 redirect.
manually transfer the content and delete the old webpage.
use a 301 redirect.


Which is more likely to have a positive impact on a page's search engine rankings?
5 links each from 5 sites
3 links each from 7 sites
10 links each from 10 different sites
10 links from 1 site


True or False: SEO depends only on keywords for ranking.
False, ranking depends on how many people have viewed your website.
False, keywords are just one element of SEO ranking.
True, ranking depends entirely on the detail of the keywords.
False, keywords are taken by many sites, so it doesn't have a significant effect on rank.


A breadcrumb:
is pieces of information a search engine spider collects when crawling your site
is an error you get when a page cannot be found.
is a form of navigation that should never be used.
is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.


A backlink is....
any link that links to your page whether it is external or internal
pressing the back button on your browser
when you link to someone who has linked to you
a link from an external site to your own site


Google AdWords:
Are bid on by setting a maximum amount you will pay per click to determine ranking.
All of these
Incurs charges based on when people actually click on the links.
Uses reserved slots that show up at the top and side of the Google search results.
Can be managed by setting a maximum amount you want to be charged per day.


Which is not a critical element to ranking well in Google Local/Maps/Places search?
Ratings and reviews from Google Places users
Proximity to centroid and match on local phone number/address
Having at least 500 friends on a prominent Social Media site like Facebook, Pinterest, etc.
Registration/Verification with Google Local/Places


Social media has no effect on SEO.
True
False


Which of the following statements is correct with regard to the images within a webpage?
Images cannot be spidered by the search engines
Important keywords related to the image should be placed in the ALT text
Images should always be kept close to the top of a webpage
Image maps should be used while including the images


What are the most popular search engines in China and Russia respectively?
Baidu and Yandex
Google in both countries
Yahoo and Google
Google and Bing
Baidu and Google


What does EMD mean?
Exact Match Domain
Ecommerce Marketing Domain
None of these
e-Marketing Domain
Easily Marketed Domain


<meta name="robots" content="noindex,nofollow"> tells google's robot that
you do not want the page indexed.
links are not to be followed.
you do not want the page meta description used in SERP results.
you do not want the page indexed and links are not to be followed.
the page should be indexed and the links followed.


What does the Google Analytics program do?
Generaters META Description for your site based on content.
Generates META Keywords for your site based on content.
All of these
Determines the FOLLOW / NOFOLLOW needs of your site based on redundancy.
Gives you insight into how users reach and behave on your site.


Which of the following will get your web site banned from Google?
JavaScript redirects to send users somewhere other than where the search engines go
Doorway pages to manipulate search engine ranking
Cloaking to present different text to search engines than to users
JavaScript to present different text to search engines
All of these


Which activity is NOT considered to be a page optimization method?
Putting keywords in the title tag
Using the H1 tag
Making hyperlinks with your keywords in them
Directory submission


What is a White Hat SEO?
Writing religious content for a website with spiritual keywords.
Sending out spiders to track your web searches.
Following guidelines and ensuring content has followed the terms and conditions.


Which of the following is a SEO best practice?
Skip the title tag all together.
Choose a title that effectively communicates the topic of the page's content
Use a default of vague title like "Untitled" or "New Page 1".
Choose a title that no relation to the content on the page.


What type of redirect gives you the most credit in terms of SEO?
302 ('Found' or 'Moved Temporarily')
301 ('Moved Permanently')
None of these redirects provide benefit.
Java Refresh Script
Meta Refresh Tag


How long does it take to rank #1 with Google
Depends on various factors
Next Month
Overnight if you're willing to pay
Next Year


URL's with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. With that, you should:
create a simple directory structure that organizes your content well.
use excessive keywords like "baseball-cards-baseball-cards-baseballcards.htm"
use lengthy URLs with unnecessary parameters and session IDs
choose generic page names.


What is a 404 page?
A page that is designed for viewing on mobile devices.
A page listing telephone numbers in the 404 area code.
A page that is designed to be 404 pixels high.
A page that is designed to be 404 pixels wide.
A page that shows up when the selected page is not available.


What does Google use to "name" your web page in its search listing?
The information in the META description of the page.
The Domain Name.
The file name of the page.
The information in the TITLE tag of the page.


What does SEO stand for:
Strategic Engineering Order
Search Engine Order
Search Engine Optimization
Strategic Engineering Optimization


What do the acronyms PA, DA, and PR stand for?
Page age, domain age, page rank
Page authority, domain age, page rank
Page authority, domain authority, page rank
Personal authority, domain authority, parked rename


how many H1 tags are recommended per page
one
as many as you like it doesnt matter
one for each section on page
three


How can you communicate additional information about an image to a bot?
Add a text layer inside the image in Photoshop.
Provide descriptive text about the IMG in the main BODY text.
All of these
Use the ALT attribute in the IMG tag.
Include a CAPTION next to the IMG tag.


Is SEO a one-time event?
Yes, it only requires an initial setup.
No, SEO requires a long-term commitment.


What does Google use in a listing to describe your web site?
The site's description in the Open Directory Project.
All of these
META tag description information.
A relevant section of a page's visible text.


Which program lets Google know if you are using an XML Site Map?
Google Website Optimizer
Google Analytics
Google AdWords
All of these
Google Webmaster Tools


Which of these do NOT affect your personal Google search results when you are logged in to a Google account
Your Google circle's +1s
Your Google +1s
Your previous clicks on Google results when logged in
Your location
Your Facebook 'likes'


What was the main difference between the Panda and Penguin Google algo changes?
Panda was aimed at poor quality content and user experience. Penguin was aimed at a range of black-hat techniques.
Panda was aimed at keyword stuffing. Penguin was aimed at paid links above the fold.
Panda was aimed at link factories. Penguin was aimed at duplicate content.
Panda was aimed at cloaking. Penguin was aimed at misuse of robots.txt files.


How many outgoing links should you generally have in an article of 800 words?
no links are required for SEO
maximum 3 links, 1 external, 2 internal
a link in each sentence
no limit, use as many links as possible


True or False: A site map is a simple page on your site that displays the structure of your website, and is only intended for human visitors.
False
True


SEO techniques offer a guaranteed method of appearing as the first listing on an unpaid search engine listing
False
True


Which form of redirect/meta tag will transfer the most authority to the directed page?
Canonical
301
302
303


Which of the following factors influence ranking?
Website loading speed
Incoming and outgoing links
Keywords in domain name
All of these


How many User-Agent: lines can be included in a single entry in a robots.txt file?
16
Unlimited
1
4
None of these


If you have just made a web site live, what is the easiest way to see if it has been indexed by Google?
Install Google Analytics
Register the site for Google Webmaster Tools
Search for the main keyword
Use any Rank tracking tool
Search Google for site:example.com


What should you take into account when putting text on your page to improve indexing on a search engine?
All of these
Including relevant words in the ALT tags
Placement of the relevant words on the page
Including relevant words in the page title
Having relevant words on the page


In Google Adwords, which following factors best determine a higher ad position than your competitors targeting the same keywords.
targeted and highly relevant landing page with a higher Alexa ranking than your competitors.
ad tagline containing high traffic keywords combined with high keyword bid amount.
bid amount, keyword relevance, quality score and landing page experience.
estimated keyword traffic, total campaign budget and maximum keyword bid.


Google search results will display up to how many characters of a page's meta description?
105
156
70
205


Google can index the information inside of an iFrame
True, content within an iFrame is visible on your site therefore Google can index it.
False, Google does not recognize the information inside of iFrames.


What is cloaking?
All of these
Presenting different content to search engines than to users.
Making text match the background color to try to influence search engines without actually showing the text to users.
Providing HTML text for search engines but showing image based text in images or Flash to users.


Which of the following statements is true regarding natural vs. artificial inbound links?
Natural Links have anchor text that varies. Artificial links have anchor text that is uniform or identical to one another.
Natural links are made up of earthy, organic materials. Artificial links are man-made out of plutonium and titanium.
Natural links mostly have identical anchor text while artificial links vary in anchor text.
Artificial links increase gradually as referral sites add links one by one over time; natural links can sprout in great numbers all of a sudden.


What does SEO mean?
Successfully Engaging Online
Search Engine Organics
Search Engine Optimization
Searching and Engaging Online


In on-page optimization, where should you NOT use your target keyword?
In the TITLE tag of the page.
In the body text of the page.
In the H1 tag of the page.
In the ALT tag of an image on the page.
In the anchor text of a link on the page.


What percentage of users ignore the paid ads, focusing on the organic results?
40-50%
20-30%
70-80%
30-40%
50-60%


What do you enter in the robots.txt file to block a specific .html page on your site?
Disallow: /filename.html
Exclude: /filename.html
NOINDEX: /filename.html
Disallow: filename.html
Block: /filename.html


How do you eliminate duplicate content from being indexed by Google?
It is impossible to create duplicate content.
Use canonical tags where applicable.
You must delete duplicate content manually.
Use 302 redirect


What are "doorway" pages?
Multiple pages optimized for specific keywords or phrases
All of these
Funnel users to a single destination page
Designed to achieve higher search engine ranking for a particular phrase
Something that can get your site removed from Google


What do you enter in a robots.txt file to prevent the crawling of an entire site?
Block: All
Disallow: All
Disallow: /
NOINDEX
Block: *


What do you enter in a robots.txt file to block a specific directory and everything in it?
Disallow: /directoryname/*.html
Disallow: /directoryname/
Block: /directoryname/*
Block: /directoryname/
NOINDEX: /directoryname/


What does LSI stand for?
Leading Searchers to Indexing
Latent Semantic Indexing
Latent Search Indexing
Leading Search Engines to Indexing


Building responsive website helps to gain higher back-links from the third party sites?
True
False


In the robots.txt file, what does the "Disallow:" line do?
Tells what robot you want to block from your URL.
Tells the robot what URLs not to scan.
Removes secure socket layer functioning from the URL.
Stops all robots from searching your site.
None of these


Aside from the order listed, how does Google emphasize the possible relevance of a web site?
By underlining the search query keywords in the title and description.
None of these
By italicizing the search query keywords in the title.
By bolding the search query keywords in the title and description.
By italicizing the search query keywords in the description.


From a purely ranking perspective, the value of an incoming link is not affected by the number of outgoing links on the same Web page.
True
False


What do you enter in a robots.txt file single entry to apply the rule to all bots?
User-Agent: All
User-Agent: *
None of these
Robot: All
Robot: *


In the robots.txt file, what does the "User-Agent:" section do?
Tells which robot the rule applies to.
Identifies the domain hosting service of the web site.
Records the URL of incoming traffic to the web site.
None of these
Determines where the bot is coming from.


How do you control where robots go and what they do in your web site?
Use the FOLLOW / NOFOLLOW META commands
Use all of these
Use the INDEX / NOINDEX META commands
Use the robots.txt file


Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
Slow words
Non-indexable words
Stop words
Barrier words
Common words


Of the following options which is the LEAST important area to include your target keywords?
Meta Keywords
Internal Links
Body Copy
Page Title


Applying structured data provides what SEO benefit to an e-commerce site?
Structured data creates a more comprehensive site map for search engines to better understand the content of your e-commerce site.
Structured data provides additional product information to search engines and may appear in search results as rich snippets.
Search engines crawl your structured data more effectively to display more SERP listings of the merchandise in your site.
Structured data organizes your e-commerce content by category in your storefront for better organic search.
Search engines prefer structured data over keywords in your meta tags.


What do you enter in the rule portion of a robots.txt file single entry to block .gif images from indexing?
NOINDEX: /*.gif
Disallow: /*.gif$
Disallow: /*.gif
Disallow: *.gif
Block: /*.gif


What do you enter in the robots.txt file to block indexing of all PDF files on your web site?
Block: /*.pdf$
NOINDEX: /*.pdf
Disallow: /*.pdf
Disallow: /*.pdf$
Block: /*.pdf


In what section of Google Webmaster Tools can you see the average keywords ranking of your website?
Keyword > Search Queries
Search Queries > Keyword Ranking
Traffic > Search Queries
Optimization > Search Queries


What directive would you enter in the robots.txt file to make a rule that affects all directories beginning with the word "page"?
/page?/
/page$/
None of these
/page_*/
/page*/


What do you enter in the robots.txt file to remove all images on your site from Google Images?
User-Agent: Googlebot-IMG Disallow: /*
None of these
Robot: Googlebot-Images Disallow: /
User-Agent: Googlebot-Image Disallow: All
User-Agent: Googlebot-Image Disallow: /


What robot do you apply a rule to in the robots.txt file in order to block images from Google Images?
Google-Imagebot
Googlebot-IMG
Googlebot-Image
GoogleImagebot
Googlebot-Images


Google did the "caffeine" roll-out to:
crawl websites 50% faster
all of these choices
index sites faster
help Google's raw speed


How should text links within larger bodies of text be formatted for ease of use?
By using CSS to remove text decorations like underlines.
So that the links are noticably different from the other text.
The text style of links match the text around it so that the content flows better.
All of these


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