Elance Email Marketing Test Answers 2015

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How is list growth rate calculated?
total subscribers this month divided by total subscribers last month
new monthly email subscribers minus opt outs and hard bounce divided by original list size
new email subscribers this month divided by total email subscribers last month


What are transactional emails?
a sponsored email offered by a partner
an email triggered by a user property
a stand alone email that promotes an individual offer
emails triggered by specific user actions


What does the term Dedicated Email refer to?
a sponsored email offered by a partner
an email triggered by a specific user action
an email triggered by a user property
a stand alone email that promotes an individual offer


The percentage of emails that were opened in a given campaign is the _____.
open rate
click rate
return on investment
success rate


Subtracting your opt-outs and hard bounces from the number of new email subscribers in a given month and dividing the whole thing by the total list size will yield your _____.
spam list
return on investment
soft bounce rate
growth rate


True or False? Purchased email lists are typically just as engaged as opt in lists.
True
False


When warming a new IP address, you should:
send an email to all of your contacts to let them know
use the word free in your subject lines
mail all of your contacts in one batch
divide your list into several batches, mailing your most engaged users first


Which of these measure your email campaign's success?
Call to action
Phishing response rate
Conversion rate
Honey-pot rate


What is a signature file?
A list of opt-ins or "signatures" to your email list
A short block of text at the end of an email that provides information about the sender
A sanitized and segmented list of your subscribers
Your trademarked footer design on your website


True or False? According to the CAN-SPAM Act of 2003, email marketers must not include an address and unsubscribe link
False
True


In which category will most likely an email campaign or newsletter land in Gmail, given the recent redesign?
Spam
Promotions
Updates
Shopping


True or False? Long, descriptive calls to action are better than short, pointed ones.
False
True


One suggested way you can solve deliverability problems is by _____.
setting up stricter opt-in measures
increasing your publishing rate
change the color of the call to action buttons on your website
purchase a more expensive list of prospects


Which of these are another name for lead nurturing?
Drip marketing
Marketing automation
All of these
Auto-responders


Marking a message as "spam" in your inbox will automatically unsubscribe you from all lists of this sender
False, you may still receive the future emails, but into a spam folder instead
False, you will only notify the ISP and still receive future email into inbox
Partially true. You will be unsubscribed, but only from the current campaign list
True


The percentage of emails that actually make it into a recipient's inbox is called _____.
delivery rate
sent rate
bounce rate
click-through rate


What is the first step in any successful email campaign?
choosing the design layout
writing a subject line
defining your goal
writing the body copy


What is CAN-SPAM?
Email software that allows you to get around spam filter
Federal email anti-spam legislation passed in 2003
A measure of how often your mail gets marked as spam
A list of people who have opted in to receive email solicitation


What is CAN-SPAM?
the practice of using subject lines to get people to open your emails
sending emails without using an ESP
a law that details rules and consequences for commerical email.
renting lists and mailing to people who might not want your content


What is a common way to optimize an email with many images for viewing?
add ALT tags
make the images animated GIFs
include the images at the bottom of the email
Add H1 tags


Sending a commercial email without using a dedicated ESP is a violation of the CAN-SPAM act.
True
False


How is bounce rate calculated?
viewers who clicked your email without purchasing divided by total emails sent
undelivered emails divided by total emails sent
viewers who opened your email without clicking divided by total emails sent


What is warming up your IP address?
Keeping your servers in a heated room so they will run more efficiently
Slowly building up to overall send amount to prevent getting IP blacklisted
A scam attempted by email marketers in the late 2000s
A term for auctioning off your mail server to the highest bidder


What is an email preference center?
the section of an esp where you choose your company's colors
the section of an IP where you choose most popular browser types
the landing page where users can unsubscribe and modify their email settings


Which of the following is a spammy word you should typically avoid in a subject line?
free
zero
you
more


The following impacts your Sender Score:
number of characters you use in your subject lines
volume and frequency of sends, spam reports, IP address usage
spam reports and click through rate
IP address usage and hard bounces


Which of the following tactics can potentially improve your list hygeine?
rent lists
use a double opt-in
use affiliate marketing
engage in co-marketing


Which of the following is a hard bounce?
The temporary failed delivery of an email because the recipient has an auto-responder set up
A sudden and sharp dip in open rate
The failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address
The failed delivery of an email because you went over your sent quota


What is a double opt-in?
A method used to determine whether or not a subscriber has been clicking on links in the emails
A series of buttons added to the bottom of your email to allow for social media sharing
A link subscribers can use to unsubscribe from the email list
A method requiring subscribers to confirm their email address


Email List Hygiene refers to what practice?
removing inactive and bad email addresses from your database.
using a double opt-in
warming up a new IP address for your emails
using a single opt-in


What does CTR stand for?
Click-through rate
Conversion to receiver
Commerce targeted reply
Creative thought response


What is a shared IP?
A cheaper alternative to a dedicated IP from which many people can send email
An outdated system for sending email campaigns and not a good option
A much more expensive alternative to a dedicated IP
An email server that almost always sends spam email


Which of these are NOT associated with regular list maintenance?
Higher conversion rates
Higher open rates
Greater number of engaged users
Greater risk of spam reports


Which of the following is a soft bounce?
A permanent delivery failure of an email because you have been marked as a spammer
The failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server
A slow and steady rise in subscribers
The result of delivering to a honey-pot address


True or False? A dedicated email is also called a stand alone email.
False
True


True or False? Abandoned email addresses can be converted to spam traps and report consistent incoming email as spam.
False
True


True or False: Email marketing yields a high return on investment (ROI)
False
True


True or False? The unique click rate is calculated by dividing the number of unique clicks in your email by the total number of recipients.
True
False


What is ROI?
Return on investment
Reach over influence
Realm of influence
Root of investment


True of False? Frequency of emailing typically has an impact on subscriber retention.
False
True


What is a benefit of performing an A/B Test on your email?
Increased delivery rate
Better sender reputation
Increased conversion
Increased list size


What should you always add to images in case they do not load properly in an email?
Campaign codes
Colorful borders
Text descriptions of the image
Alt tags


Paying to have your content in another vendor's dedicated email is called _____.
an email digest
a handshake email
a sponsored email
a sanitized email


What's the main way customers prefer to receive permission based marketing?
Email
Twitter
Facebook
LinkedIn


What is the difference between a soft bounce and a hard bounce?
a soft bounce is the same thing as a spam complaint
a soft bounce is the result of a temporary problem
there is no difference between hard and soft bounces
a soft bounce occurs when someone gives you a bad email address


True of False? HTML is typically utilized to make sparse, plain emails.
False
True


Subscribers may report email as spam based on?
all of the above
Subject Line
Based on email adress
based on the From name


Which of the following is a tactic for increasing email deliverability?
rent lists
ask users to whitelist you
include a cta in your subject line
ask your users to endorse your emails


What is A/B testing?
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results.
Testing your web page to load quicker


What service does email tool DNSstuff.com provide?
is an email service provider
tests your email subject lines
tests your email design in different browsers
monitors your email sender reputation


When A/B testing, how do you dispute a null hypothesis?
Change the number of subscribers with each subsequent test
Run the experiment long enough to rule out incidental outcomes
Create a blog post on your website explaining your methods
Change the subject line of the email with every subsequent test


Which of these are terms for subscription lists you built yourself?
Friendly list
Black hat list
Honey-pot
House list


Which of these are possible list segmentation categories?
Purchasing behavior
Interest
Demographics
All of these


Return Path's Sender Score measures:
the reputation of every outgoing mail server IP address on a scale from 0-100
the likelihood that your emails will be delivered
how your email conversion rates compare to ever other sender
the aggregate number of clicks you generate across all emails


How is unique click-through-rate calculated?
total clicks divided by total emails opened
unique clicks divided by unique emails delivered
total clicks divided by total emails delivered


What is the DNS record that says on whose behalf an IP or domain sends email?
Soft-Bounce Certificate
Phishing list
Sender Policy Framework
CAN-SPAM


Which of these are important for the reputation of your outgoing email server?
Gmail Score
Spam Score
Klout score
Sender Score


Which of these are advantages to email newsletters?
All of these
Customer engagement
Brand awareness
Thought leadership


Are animated GIFs supported in HTML emails?
Yes, but the animations will not loop.
No, there is no support for animated GIFs in HTML emails.
Yes, most major email clients support animated GIFs.
No, most major email clients do not support animated GIFs.


Which of these are associated with having a dedicated IP?
Risk of red flags to the IP from other users
Higher cost
Sharing reputation with other users
Lower cost


A system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before sending them to your sales team is called:
Sales netting
Lead funneling
Lead capturing
Lead nurturing


True or False? It is typically better to place your opt-in calls to action near the bottom of your web page.
True
False


In email marketing terms, what is CPM?
The number of clicks per million impressions
An expected cost of legitimate email marketing
The cost per 1000 addresses in a purchased email list
The number emails returned in a given campaign


Which of these are tools for acquiring new subscribers?
All of these
Extensive blogging
Social media outreach
Calls to action on your website


What is a common way to track engagement with email links?
add rca parameters to the end
add utm parameters to the end
add stb parameters to the end
add cta parameters to the end


Which of these will put you at risk for getting blocked by your Internet service provider?
Having a large number of segments in your email list
Sending mail from a shared IP address
Going over your mail quota
Low deliverability rates


Which of the following IS NOT an advantage to using a shared IP?
less pressure to generate high email send volume independently
cost is typically lower
consistenly improved sender reputation


What is one reason open rates are often considered unreliable?
users may read the subject line and never open the email
users may open your email on more than one device
an email is only counted as open if a user receives the images in your email


Which of these are email lists you purchase or rent instead of grow organically?
All of these
House list
Acquisition list
Money list


Legitimate permission-based email that is erroneously blocked due to the limitations of current email blocking and filtering techniques is also known as _____.
honey-pot return
canned spam
false positive
fake bounce


What does honeypot in email marketing refer to?
A list with over 100,000 subcsribers
A popular technique in eCommerce that allows for purchase directly from email campaign
A spamtrap set by ISP based on inactive email accounts
A subscriber list with above the average open rates


Which of these are an advantage of transactional emails?
All of these
Resetting your spam counter
High click through rate
Partnership opportunities with other vendors

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