Elance Blogging Best Practices Test Answers 2015

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What is the term for a globally recognized avatar?
Gravatar
Visatar
Global Avatar
Avatar X


Which of the following is an example of an effective call to action?
We look forward to staying in touch with you
We'll be back next week with a new post
Thanks for reading our blog
Click here to download a whitepaper


True or false? Blogger is owned by Google.
False
True


Which of the following is an effective way to encourage readers to comment on posts?
Have a pop up notification telling a reader to comment display when they scroll to the end of the post
Move the comment section to the top of the page
Hold a contest to reward the reader who comments the most
Include a call to action at the end of the post asking readers to comment


What is an SEO best practice for a post's permalink?
The permalink should only include the date of the post
Permalinks are not taken into account for SEO purposes
The permalink should include the focus keyword
The permalink should only include the post number


What is a tag?
An HTML line break
A word that helps define what the post is about
The title of the post
An image in the post


What is a widget?
A small application on a page that has a useful function
A user acquisition tool
A snippet of code that collects data about visitors
The banner on the top page of a website


True or False? Video blogs are best posted WITHOUT a typed blurb above or below the player.
False
True


True or False? Guest posting on other blogs compromise the credibility of your own blog.
False
True


True or False? Blog comments contribute to SEO.
True
False


___ is programming code that can be read, viewed, modified, and distributed, by anyone who desires.
Freemium
CSS
FFA
Open Source


A favicon (the graphic that appears in the address bar of a browser) should
be larger than 30 pixels across
include your blog's logo
show a picture of the author
have bright colors


What metric refers to the number of times a reader clicks your CTA?
Impressions
Converts
Click Through Rate
Actions Taken


True or False: Alt Text describes an image to search engines.
False
True


When blogging for business purposes, it is important to do what?
Include your CEO's name in blog posts
Include a call-to-action that allows you to capture lead information
Include your company description at the end of each blog post


What is anchor text used for?
Bloggers don't use anchor text
To anchor a URL to some text on a web page
To emphasize a certain section of a post
To segregate sections of a post


Which of the following RSS tools is the standard among bloggers to become indexed?
Aweber
FeedBurner
Subscribe2
Feedblitz


What Internet coding language is used to style a layout of a blog
PHP
Javascript
CSS
Objective-C


What term describes a list of links to various blogs or news sites?
Share Buttons
Blogroll
LongTail Blogging
Blogchain


What is most telling metric of a blog's success on social media?
Comments
Likes
Favorites
Shares


Which of the following is a micro-blogging site?
About.me
HubSpot
Twitter
Blogger


How are blog posts shared on Tumblr?
Reshares
Reblogs
Retweets
Relays


Sub-headers can be created using which of the following HTML tags?
<h2>
<subheader>
<p>
<header2>


What is the HTML tag to denote header text?
<header>
<title>
<h1>
<header1>


Which of the following is a proper format for a company's blog URL ?
http://www.company.com/content/blog
http://www.company.com/posts
http://www.blog.company.com


How does the page title of a post differ from the meta title?
The page title should not include the post title
The page title MUST utilize the focus keyword in order to be indexed properly
The page title includes the name of the author
The page title is visible to readers


In order to inspire a reader to perform an act after reading, the post should include a:
Quotation
An interesting title
A comment section
Call to action


Which of the following displays a blog as a sub-domain?
smarterer.com/blog
tumblr.com/smarterer
smartererblog.com
blog.smarterer.com


What is an SEO best practice for including images in a post?
Defining the alt text
Linking an image to another site
(none of these)
Giving the image a title


Which of the following social networks will generate the highest ranking SEO for a blog post:
Tumblr
Twitter
Facebook
GooglePlus


Which of the following is a tool commonly used for scheduling out and assigning blog content for writers?
RSS Reader
Task Management Software
Email Posting
Editorial Calendar


Typically, what is the primary goal of a business blog?
Lead Generation
Gaining landing page visits
Gaining Social Visibility
Creating a sharable branch of your web effort


True or False: It is NEVER a good idea to write a post with controversial content.
False
True


How long should the title of your blog post be?
No longer than 50 characters
No longer than 100 characters
No longer than 70 characters
Doesn't matter


Which of the following elements should utilize the focus keyword of the blog post?
All of these
Page title
Header
URL


True or False? A professional blog should be hosted using its own domain name.
True
False


What is a CTA?
Corporate Test Action
Cohesive Text Algorithm
Call To Action
Current Text Assessment


What is the most important item to have in a post for SEO?
byline
photo
text
link
video


Blogger was originally owned by what company?
Google
Pyra Labs
Yahoo
Facebook


True or False? Companies that blog have over 50% more website visitors
False
True


What is the blogosphere?
A popular globe sold on ThinkGeek
The collective community of bloggers and blogs on the Internet
A fictional term invented by Douglas Adams
A meetup group of bloggers


Of the following, which is the best way to analyze the 'visits' metric?
Total blog traffic
Total website traffic
Traffic on individual blog posts


Blogging best practices include the following:
Promote your content across various platforms
Create quality content
Optimize your SEO by adding links and pictures
All of these


Which of the following topics is appropriate for a B2B blog?
Product sneak peaks
Industry leader profiles
Customer testimonials
All of these


Specific keywords with small search volume are called:
Needle-In-The-Haystack Keywords
Low Key Keywords
Search Specific Keywords
Long-Tail Keywords


True or False? Blogs with photos are more likely to be shared socially.
True
FALSE


What term refers to quoting thought leaders in attempt that they share your blog with their own networks?
Stickiness
Conversion
Ego Trapping
Social Symbiosis


Blog posts should contain which of the following?
In-text citations
An image
All of these
Subheaders


According to Matt Cutts of Google, the optimal keyword density for blog posts is:
2.5-3.5%
Below the point where the language ceases to make sense
0.5%
1.5-2%


How many different blogs can you create under one Blogger account?
1
150
50
100


What is the peak time for blog commenting?
4pm
9am
12pm
8am


What is the peak time for link sharing among blog readers?
2pm EST
7pm EST
7am EST
11pm EST


True or False? A blog with poor visit numbers will also have poor lead numbers.
False
True


True or False: Meta keywords are one of the most effective elements to boost the SEO of a post.
True
False


According to Hubspot, how much more inbound links do companies who blog typically have?
97%
35%
81%
15%


True or False: Hubspot recommends that businesses primarily use branded keywords in blog content.
False
True
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