Elance MailChimp Test Answers 2015

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Which of these are accepted list types?
Chamber of commerce lists
People who sign up with you for email
Prospects who have not yet signed up for email
3rd party purchased lists


True or False? MailChimp blocks all affiliate links.
False
True


Which of the following are NOT a MailChimp A/B Split Testing option?
From name
Subject line
Call to action button color
Delivery dates/times


You would use Email Beamer to:
Automatically scrub your contact list of unsubscribed or inactive users with one click
Send an email from Gmail, Outlook, Apple Mail, or mobile device, and have MailChimp automatically forward it as an email campaign to your list.
Send an email to a small segment of your contact list
Test how an email campaign will be displayed across a number of different browsers, email platforms and mobile devices


True or False? Uploading an image is only available to users with Author level or higher permissions.
True
False


Forever Free Pricing allows you to send ________ emails per month
18000
20000
8000
12000


Which of these is not a MailChimp template?
RSS-to-Email
Drag and Drop
AutoConnect
AutoImporter


What is Chimp Chatter?
Feed of Subscriber Updates
Feed of Google Analytics Status Report
Email Chatroom
Private group chat for business


What is one issue with Open Email Tracking?
If you send two emails within 2 minutes of each other, MailChimp considers it a duplicate and will only count it as one open.
Many email services block images from automatically opening and the MailChimp graphic must be displayed in order for it to count as "opened".
If an email service has stirct classification software, then sometimes emails may get sent to Spam inboxes.
Tracking email only counts the email as an open if the graphic is displayed for greater than ten seconds.


Which of these are a type of MailChimp template?
RSS-to-Email
All are template types
Drag and Drop
Autoconnect


What is MailChimp's plugin to track individual visitors to your commerce website from your MailChimp campaigns, capture order information, and pass it all it back to MailChimp?
SalesChimp
Ecommerce360
MoneyChimp
EcommerceNow


Which type of automatic email campaign will only send when subscribers meet specific conditions?
AutoList
AutoCampaign
Autoresponder
Autosender


What are the only two contact list file types MailChimp can upload?
.csv and .txt
.xml and .csv
.ppt and .txt
.txt and .doc


Which of the following options are available when selecting an email template?
MailChimp Expert
Picture Template Editor
Our Templates
Drag & Drop Editor


Which of the following are included in MailChimps Analytics360?
Balance Sheet
ROE for your campaign
Clickstream
ROI for your campaign


True or False? You must manually remove unsubscribes from your contact list.
True
False


Which regulation was created to protect email recipients from SPAM?
US-SPAM Act
CAN-SPAM Act
NO-SPAM Act
SPAM Compliance Act for Messengers


Which of these are NOT types of campaigns you can create from the default "Create Campaign" button?
CSS Formatted Campaign
Regular Ol' Campaign
A/B Split Campaign
Plain-Text Campaign


Which of these are absolutely required in each email sent with MailChimp?
An unsubscribe link
The first name of the recipient
The URL of your company's website
All are mandatory


The little blurb in your email campaigns (usually in the footer) that helps your recipients remember how you got their email address is called:
A permission reminder
An unsubscribe link
A signature
A call to action


Until recipients give your email permission to load images, they will only see the_______ that you create for your image.
Alt-text
Image background
Image tags
HTML tags


System tags MailChimp provides or tags that are automatically created when you add fields to your list are called:
HTML tags
Merge tags
CSS tags
Function tags


Step 1 of creating an email marketing plan is ______?
Make an Email Schedule
Determine Your Content
Define Your Readers
Determine Sending Frequency


If a contact has either unsubscribed and resubscribed, or soft bounced in the past, what rating will they most likely have?
Three stars
1/10
One thumb up
One star


Which of the following are part of MailChimps API integrations directory?
Rackspace Integration
Swipely Integration
HootSuite Integration
Box.com Integration


True or False? You can embed video into your email.
False
True


True or false? Inactive members are automatically removed from your contact list.
False
True


What is the user interface for MailChimp editor
Pre-existing templates
Click and Insert
Macros
Drag and Drop


What security precautions can you take to protect your email marketing campaign?
Use multiple machines for financial transactions
Run anti-virus and malware scans daily
Update your systems once a month
Allow employees to use their home computers on your network


If you want to alert your blog followers to new posts, which campaign would be the best option?
A plain text campaign
A designer campaign
A social driven campaign
An RSS-driven campaign


Which of the following are email messages returned to the sender because the recipient's address is no longer valid?
Soft Bounce
Sender Receive
VERP
Hard Bounce


If you want to personalize each email with the first name of the recipient, what merge tag do you use?
[FNAME]
*|FNAME|*
|LNAME|
[NAME]


What is an Autoresponder?
a MailChimp list type
a MailChimp account type
a MailChimp job title
a MailChimp campaign type


How would an email campaign use MailChimp's A/B split testing tool?
Send multiple different test emails to all recipients the same day for testing
Send 4 versions of a test email to 25% of recipients
Send one test email to all reciepients for testing
Send two different test emails to a small portion of recipients for testing


What is a double opt-in?
A series of buttons added to the bottom of your email to allow for social media sharing
A link subscribers can use to unsubscribe from the email list
A method used to determine whether or not a subscriber has been clicking on links in the emails
A method requiring subscribers to confirm their email address


Which link protocol does MailChimp NOT support?
FTP
http
https
mailto


True or False? MailChimp can translate your opt-in/opt-out process into multiple different languages for you.
False
True


One suggested way you can solve deliverability problems is by:
Setting up stricter opt-in measures
Dramatically increasing your publishing rate
Purchase a more expensive list of prospects
Change the color of the call to action buttons on your website


To create tailored follow-up or welcome emails, send automatic birthday emails, and foster subscriber engagement in your MailChimp lists, you would set up a(n):
QuickCampaign
A/B test
Plain text template
Autoresponder


What is the difference between a template and a campaign?
Templates are used when mailing to small lists, campaigns are used when mailing to large lists
Template is the layout, campaign is the content
Campaign is the layout, template is the content
They are functionally identical


Directly sending or uploading a file created from another program is not possible when creating a campaign with MailChimp. You would first need to convert a file into:
Clean Java
A CSS format
A .ppt format
Clean HTML


Which common mistakes do you want to avoid when creating your newsletter?
All of the above
Coloring fonts bright red or green
USING ALL CAPS
Using the word "Test" in the subject line


Which of the following is a hard bounce?
A sudden and sharp dip in open rate
The failed delivery of an email because you went over your sent quota
The failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address
The temporary failed delivery of an email because the recipient has an auto-responder set up


Which of the following allow importing of subscribers into your list?
Upload a CSV file
Copy/paste from Excel
(All of these choices)
Import directly from Salesforce, Highrise, Google docs


Which of the following is a soft bounce?
A slow and steady rise in subscribers
The result of delivering to a honey-pot address
The failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server
A permanent delivery failure of an email because your IP is blacklisted


The overview of your account displayed as status updates right in your account Dashboard is called:
Timeline
Flag List
Email Beam
Chimp Chatter


A/B Split Campaigns are
A feature used to compare two emails with the same sample population in order to determine which email is received better
A feature that splits up your campaign to compare different statistics of the sample population, such as Location vs. Time of day
Campaigns used to track two different emails sent to different users and to compare those emails to determine which will be more successful
Campaigns that is a single email sent to two different lists and the list with more clicks is determind a winner of the campaign


Which of these platforms support MailChimp integration?
Eventbrite
Salesforce
All of these
Magento


Chimp Chatter is a usful tool because
it tells you what individual users are doing (subscribing, unsubscribing, updating preferences)
it enables you to connect with other MailChimp users and discuss campaigns and campaign strategies
it gives you updates about the industry you campaign is in as well as information on other campaigns in the same industry.
it gives status updates about individual users activity on your campaign as well as other campaigns they have subscribed to.


What is Hairball?
The nickname given to MailChimp's mascot
A desktop app that allows you to segment your MailChimp lists as much as you’d like, and store those segments on your own computer.
MailChimp's annual email marketing conference
A mobile app designed to help manage your MailChimp email campaigns on the go


Which of these emails will allow MailChimp to track an open?
An HTML email where the recipient turns on "View Images"
A plain text email
An HTML email, regardless of whether or not the images are allowed
None of these emails would have their opens tracked


What would you use "Aviary" to do?
Send mail specifically to Hotmail addresses
Create detailed list segmentation
Upload batches of new contacts
Edit images


What would be wrong when importing this group name from an Excel document: "Smarterer Employees, List 1"
The group names must be less than 10 characters
Group names cannot have numbers
There is nothing wrong with this group name
The comma hasn't been escaped with a "\"


Which merge tag adds the email subject line in the body wherever the tag is placed?
*|MC:SJ|*
*|MC:SUBJECT:LINE|*
*|MC:SUBJECT|*
*|SUBJECT:TITLE|*


If you'd like to copy content from websites, email programs, and sources other than a word processor when creating campaign content, which option should you use in the content editor toolbar?
The retain formatting paste tool
The plain-text paste tool
You cannot copy content from other sources
The HTML paste tool


When building a campaign layout, what content block is available when customizing your layout?
Image
URL
Social Screen
Paragraph


As an online seller, what does The Top Fives customer list show on your MailChimp dashboard?
Customers Sorted By Social Sharing
Customers Sorted By Visits
Customers Sorted By Revenue
Customers Sorted By Email Response


True or False? If you've entered campaign-specific content in the Campaign Builder, and then make a change to a template in the Templates section, MailChimp won't change your draft campaign.
False
True


What are the two main tabs on the Reports dashboard?
Advanced Reports and Overview
Opened Percent and Trends
Social Stats and Ecommerce Report
Overview and Revenue


A BARF report is
A report that assess the success of your active campaigns compared to that of the indusrty average
a report that shows a comprehnsive list of active campaigns and their current statistics
A report you barf onto
a report that displays statistics on every campaign you have ever sent


Which of the following is one of the six primary forms of authentication?
UniqueID (UID)
Sender Policy Framework (SPF)
Address Resolution Protocol (ARP)
Secure Digital (SD)


Which of these is not a PAID service of MailChimp?
Annual Subscription
Monthly Plans
Pay as you Go
High Volume CPM


When formatting custom list information, which tag will properly display first names, "JOHN" and "sAlly" as "John" and "Sally", when you send an email?
*|TITLE:FNAME|*
*|FIRST:NAME|*
*|NAME:FMERGE|*
*|TITLE:NAME|*


If you want to share an email report with someone without including any MailChimp branding, which report would you use?
VIP Report
It is not currently possible to share a report without including MailChimp branding
SiteAnalytics
CleanData report


True or False? The Clear Styles tool doesn't work for content pasted in from Microsoft Word.
True
False


What does the term "Bulking" mean?
When a large amount of emails are sent at once
When a majority of email recipients respond an email
When multiple users are signed in to a MailChimp Account
When an email is routed to the spam folder instead of the inbox


All of the following are notification options when creating a new list EXCEPT
Weekly Summaries
Daily Summaries
One by One: Unsubscribe
One by One: Subscribe


When editing your content, which keyboard shortcut pushes to MailChimp Mobile?
CTRL + 3
Alt + P
CTRL + 1
Alt+ Ctrl + P


True or False? Once an autoresponder is set up, you can change the contact list it sends to whenever you want.
True
False


What do redirects mean for tracking email?
Recipients that click on the URL are redirected through a secure server and are first scanned by MailChimps virus software.
When a recipient clicks on the email they are automatically subscibed to the list.
Inserted URLs change to appear as plain text links such as "visit site here"
The URL of your inserted link is altered to avoid phishing filters


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