Elance Display Ads Test Answers 2015

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What does ROI stand for?
Regulation Of Industry
Return Of Invention
Return On Investment
Regulation Over Implementation


Displaying relevant messages to users based on the type of content they consume is known as:
Sourcing Ads
Contextual Targeting
Match Advertising
Display Advertising


What term describes an ad that displays in a secondary browser window directly beneath the initial browser window?
PopUnder/PopUp
PopOut/Interstitial ad
PopBack
PopOver


What term refers to a snippet of HTML placed on a webpage to display an ad?
Block
Tag
Cut
Snip


What is contained within display ads?
Pitch
Community
Analytics
Content


What is a cookie?
A trend tracking code snippet stored on a user's hard drive
A way to communicate web history between a user, webhost, and SEO algorithms
A small piece of data sent from a website and stored in a user's web browser while a user is browsing a website
A compressed tool for websites to organize the PC specs, data usage, and third-party add ons used by a visitor


What is a Call To Action?
A global rallying cry, sparked socially online, that can mobilize like-minded individuals to make substantial, real world change
When a company sparks an increased focus on social media engagement, starting or cleaning up their image and accessibility on multiple social platforms
A line within content or an ad asking the reader to visit a page, submit a comment, share the content, etc.
A weekly (or daily) theme or goal a company profile places for itself, achievable via CTR traffic metrics


What does the term re-targeting mean?
the ability to send an email to anyone who has viewed your display ad
a feature that lets you show an individual two versions of an ad on the same page
the ability to use Facebook to target anyone who has viewed your AdSense ad
a feature that lets you reach people who have already visited your site with display ads


What 2 components make up a simple banner ad?
A Python base and HTML head
The HTML tag for a link with the HTML tag for an image
TREOS specs & a BTHATS base
Dated JAVA text and the first line of GIF coding


What does CTR stand for?
Core Theme Reaction
Current Tracking Record
Cost Time Revenue
Click Through Rate


True or False? Animated ads yield stronger results than static ones.
False
True


True or False? A 'hit' happens when a web server receives a request.
True
False


What is the most important thing to consider in defining a display campaign?
the attribution model of the campaign
your target audience and goals
the campaign ad size
the projected cost of the campaign


Online display ads are often referred to as:
Bulletins
Banners
Billboards
Buttons


What are rich media ads?
Ads that use audio, video, or animation programming
Ads heavily loaded with SEO terms
Ads backed by popular culture organizations
Ads that produce significant monetary value


What file format allows for silent looping video?
.ZIP
.RAR
.GIF
.JPEG


What does CPC stand for?
Cost per Code
Cost per Customer
Cost per Contact
Cost per Click


What can make up a display ad?
Sound
Video
All of these
Images


Online advertising is often divided into two categories, display and:
Search
Set
Structured
Social


What does a megaboard or leaderboard refer to?
an ad placed the top center of a page
an ad placed at the top right of a page
ad ad placed at the bottom right of a page
an ad placed at the bottom center of a page


What does it mean when a digital ad is "Above the fold?"
It is visible in the upper section of the web page with no scrolling required
It is outperforming other ads in the campaign and should be given the most attention
Clicking the ad will bring the user to a new web page
It is adhering to design and branding best practices


Which of the following are monetization models for display ads?
CPM, CPC, CPP
CPM, CPC, CPA
CPA, CPC, CRA
CPA, CPC, CPF


Which of the following is a benefit of display ads?
the same ads can be used for every audience
they target only users who are familiar with your brand
the produce a relatively low click-through-rate
they appear next to content that you are already viewing


Text that appears while a banner is loading or when a cursor moves over a banner is called:
Hidden text
Alt text
Main text
Clear text


True or False? It's typically recommended to make banner ads as large as possible to improve performance.
False
True


True or False? Advertising your website as a whole on a banner is more effective than a specific product/service.
True
False


True or False? SEO based keywords are irrelevant in Display Advertising.
True
False


True or False? All banner ads should click through to a website homepage.
False
True


Which of the following IS NOT a Google Display Network targeting option?
Topics
Demographics
Placements
Purchases


What are banner ad networks?
Multimedia broadcasting networks
Networks that act as brokers between advertisers and publishers
Networks that compile and share banner advertising advice
Social networks based on banner ad best practices


In what way are skyscraper ads displayed?
All of these
Horizontally
In a looping GIF
Vertically


Which of the following is typically important in crafting an effective CTA?
using the word free
including capitalized words
conveying a sense of urgency
using several hyperlinks


True or False? Display Ads should always be published in company colors.
True
False


What is the click-through-rate of the average banner ad?
0.10%
10%
5%
22%


Which of the following is a standard IAB ad size?
240 x 380
200 x 600
300 x 250
100 x 325


What term describes the tendency of web visitors to ignore banner ads?
Banner Blindness
eFilter
Banner Block
Ad Aware


What does CPM stand for?
Cost Per Thousand
Cost Per Million
Cost Per View
Cost Per Month


Which of the following is a standard IAB ad size?
240 x 380
200 x 600
728 x 90
100 x 325


Which of the following is a benefit of Facebook's Custom Audiences feature?
ability to target relatives of existing users
ability to use Facebook data to target users with AdSense ads
ability to target based on last login time
ability to target individual people with ads


In what way are leaderboard ads displayed?
Horizontally
All of these
Animated
Vertically


Which of the following is a standard IAB ad size?
100 x 325
160 x 600
200 x 600
240 x 380


Which term describes the 'lifetime' of an ad campaign?
Fortitude
Stamina
Flight
Train


What are the 3 most common banner ad unit sizes (included in IAB universal ad package)?
120x600, 300x600, 728x90
160x600, 300x250, 728x90
120x600, 300x250, 728x90
160x600, 300x600, 728x90


One common way for a publisher to fill up unused inventory is to use:
Pinup ads
White space
House ads
Expired ads


What does DSP stand for?
Data Supply Platform
Data Side Platform
Demand Side Platform
Document Supply Platform


What are interstitial ads?
A consistent banner on every webpage within a webpage
Ads that appear in front of or "on top of" a webpage's content
An umbrella term for banners, pop-ups, etc.
Ads that appear when a user navigates away from a webpage


What does SSP stand for?
Supply Side Platform
Source Supply Platform
Sleek Server Platform
Server Side Platform


What term refers to the amount of time spent at a site over a certain period of time?
Hold
Durability
Stickiness
CTR


Which of the following is NOT one of the ten largest display ad networks in 2013?
AdIt
Google Ad Sense
Chitika
Advertising.com


What are page views?
The number of times a page has been seen by unique IP addresses
The number of times a page has appeared in search results.
The number of times a page has been requested from the server.
The number of times a page has been seen by Google's ranking algorithm


What does DMP stand for?
Data Management Platform
Data Marketing Platform
Demand Management Platform
Demand Marketing Platform


What does the RFM model stand for?
Robust-Frequency-Monetization
Recency-Frequency-Monetary
Rich-Frequency-Monetization


What % of earnings from AdSense content ads do publishers collect?
42%
68%
13%
82%


What is The Golden Triangle?
The top-left corner of Google's search results.
The modern flow of e-commerce
Twitter, Facebook, & LinkedIn
Three common SEO strategies


What term refers to a block of color used to surround feature aspects of an ad?
Background
White Space
White Paper
Backdrop


What term describes an online display ad normally 88 x 31 Pixels in size?
Macro Button
Micro Button
Micro Banner
Meta Banner


What is a software system that links topics on the screen to related information and graphics?
Hypertext
Hyperlink
Hyperport
Hyperbeam


What term describes the linking of ad tags from different servers, networks, etc.?
Daisy Chain
Blackwater Chain
Chainlink
Breadcrumb Chain


Which of the following may help improve the performance of display ads?
keep the image file size low
use a red button in the ad
use only blue and green in the ad
include a primary and secondary call-to-action


The ads in a column on the left or right side of a web page are called:
In-line ads
Content ads
Gutter ads
Border ads

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