Elance Gamification Test Answers 2015



A player who is completely and entirely focused on winning achievements and gaining respect from other players is known as a(n) ______.
Achiever
Killer
Explorer
Socializer


The concept of reward schedules in gaming was first studied and later perfected for what kind of games:
slot machines
trivia games
game shows
racing games
board games


Which of these frameworks focuses on status and score to motivate competitive behavior?
Competitive pyramid
Gentle guide
Company race
Competitive collaborator


Which of the following is an example of gamification?
Equipping your office waiting room with Nintendo and PlayStation systems
Organizing a company softball outing
Hosting a dart tournament at the local bar.
Having two brothers race to see who can clean their rooms first.


Badges, levels, and leaderboards are mechanics that are designed for ____________.
acquisition
leveling up
retention and engagement
monetization


The result of a choice is called the:
specific ending
morality choice
character level
consequence


The activities in which a player participates during a game are often called:
play mechanics
requirements
goal-seeking
fighting


The acronym ARM is often used to describe modern game business models. What does it stand for?
acquisition, retention, monetization
attraction and redemption model
adjustment, re-calibration, mastering
abstract, realistic, modern


The primary activity of a player during a game is often called the:
aberrant behavior
meta-game
grind
core mechanic


A player who is most interested in interacting with other players, on top of their motivation to accumulate points and prestige, is known as a(n) ______.
Socializer
Killer
Achiever
Explorer


True or False? Gamification is primarily concerned with video game development.
True
False


A badge for completing all the levels of a game is an example of ___________.
a hidden reward
an unscheduled reward
a scheduled reward
a daily reward


What is behavioral momentum?
A marketing test designed to predict a player's future actions
A numerical value designed to reward players for a certain task
A reward after having completed a series of challenges or core functions
The tendency of players to keep doing what they have been doing


Why is Epic Meaning important?
It instills a time frame in which players must complete their goal before the clock runs out
It instills in a player a sense that they are working towards a greater goal and can motivate them to go above and beyond expected duties
It creates a fun way for players to track their progress and can often motivate them to take the extra step to complete a task
Epic meaning is actually a frowned upon game mechanic and should not be employed


How does eBay utilize gamification on their site?
They use a point system to give users a sense of status
They have streamlined their support system to allow for faster processing of support tickets
Ebay does not actually utilize any known methods of gamification
They designed a skills test to prove users are qualified to buy/sell items


During gameplay a player should always be:
defeating opponents
scoring points
earning experience
buying things
having fun


Where is enterprise gamification used?
At restaurants
At school
At home
At work


A great game is a series of interesting and meaningful _______ made by the player in pursuit of a clear and compelling goal.
Choices
Powerups
Stories
Jumps


What does MMORPG stand for?
Massively multiplayer online role-playing game
Multiple Multiplayer Online Role-playing Game
My Mom's Other Rapidly Paced Game
Manly Multiplayer Online Role-playing Game


The techniques used for keeping players in game and not leaving (logging off or closing the application) are often called:
monetization techniques
win-back techniques
engagement techniques
acquisition techniques


True or False? It is generally best to design a gamification experience with only one player type in mind.
False
True


What is the main idea behind gamification theory?
Tapping into people's innate desires to play games to influence how they behave
Utilizing massive amounts of data to predict a person's future behavior
Instituting a hierarchy in business environments to
Employing the latest improvements in graphic rendering to design the most photo-realistic games as possible


Which of these are NOT AN example of gamification?
Instituting a sticker reward system for the children you babysit
Designing an automatic watering machine for your garden
Using a virtual reality warehouse safety training program
Creating a leaderboard of steps taken in a day and comparing your distance travelled to that of your friends


True or False? A coffee shop's loyalty card is a form of gamification.
False
True


Which of the following game mechanics is a progress mechanic?
Progress Bars
Points
Badges
Levels
All of these


A player who favor scenarios in which they're rewarded for completing tasks and earning the recognition of other is known as a(n) ______.
Explorer
Achiever
Killer
Socializer


A _______ is subjective and is basically "what a player WANTS to do"
Powerup
Game
Goal
Combo


"Buy Nine sandwiches and get your tenth one free!" is an example of what type of gamified sales program?
Ownership program
Sandwich program
Loyalty program
Status program


You should always avoid creating choices that are:
Difficult
Meaningful
Timed
Irrelevant


True or False? A Gamified experience releases dopamine into the player's brain.
True
False


When several features are discussed as a whole they are called a:
Enemies
Botnet
Feature Set
NPCs


Which of these sectors currently utilize gamification techniques?
Healthcare
Human resources
Retail and e-commerce
All of these


Which of the following standard gaming features is NOT appropriate for a gamified business approach?
Points
Levels
Badges
None of these


A player who likes to dig into the game for the sake of the experience itself, rather than points and rewards, is known as a(n) ______.
Killer
Achiever
Socializer
Explorer


A character that is controlled by the computer is called:
NPC
RPG
Achmed
Shop keep


What does FPS stand for?
Fact Progression Situation
Fast Paced Simulation
First Person Shooter
First Person Situation


Which mobile game was the most-downloaded app of 2011?
Fruit Ninja
Words with Friends
Angry Birds
Draw Something
Tetris


The general difference between movies or books and a game is:
Graphics
Reading
Interactivity
Intelligence


Which of these are NOT an extrinsic motivator?
Wanting to drive a flashy car
Wanting a higher salary
Wanting to improve your drawing skills because you enjoy drawing
Wanting to win a gold medal at the Olympics


A player gets a reward for starting an assigned task. This is an example of _________.
an engagement reward
a completion reward
a performance based award
a daily award


Which of these are NOT a stage of configuring and deploying a gamification program?
Progression
Development
Design
Testing


Why is studying the response to extrinsic rewards important?
Understanding them will help develop a users self expression
Actually, you should always try to avoid extrinsic rewards
Understanding them will give better insight into what motivates your user
Understanding them will help give the user a sense of accomplishment


What aspect of gamification causes its players to form habits?
The rewards and accomplishments
The visual stimuli within the game experience
The difficulty of endgame material
The simplicity of a game's flow


Gamification is the:
Application of game mechanics to non game applications.
The strategy of allowing employees to play games to make worklife more enjoyable.
A management strategy for the workplace by applying a series of incentives similar to a videogame.


The reinforcement system used by issuing bi-weekly paychecks is ______.
Variable ratio
Fixed ratio
Variable interval
Fixed interval


In any system, what ultimately drives the outcome?
The player's spending power
The player's social engagement
The player's skills
The player's motivation


What comes first when implementing a gamified strategy; virtual rewards or tangible rewards?
Virtual
Tangible


What are the stages of Amy Jo Kim's player journey?
Small, Medium, Large
Newbie, Regular, Enthusiast
Light, Regular, Addict
Casual, Mayor, Super User


A(n) ______ is a designed requirement for players to fulfill during gameplay.
achievement
objective
level
skill tree


PBL in the context of Gamification stands for?
Pool, Bank or Leave
Past Boarding Lens
Post Bump Level-up
Points, Badges and Leaderboards


Which of these is NOT one of the four essential human cravings?
Frequent rest
Social connection
Satisfying work
Experience or hope of success


What is an avatar?
The greater world in which a game takes place.
A community of gamers within a game
A master of the four elements of nature within a game
A visual representation of a player within the game


True or False? self-reported demographic data is less reliable/important than actual, recorded activities.
True
False


Recency, frequency, duration, virality and ratings are metrics analyzed when measuring ______.
Gamification
Loyalty
Engagement
Stickiness


What term describes a visual ranking of players success in a game?
The Leaderboard
The VIP list
The Gauntlet
The Bracket


Which of the following is not a classic example of gamification?
LinkedIn's Progress Bar
Laser Tag
Loyalty Programs
Fantasy Football


Which of these are NOT known gamification mechanics?
Countdown
Combos
Motivation aversion
Discovery


True or False? If motivation is low and ability is low, a trigger will often still lead to the desired behavior.
True
False


One way to describe the landscape of potential choice is as a:
Grassy Texture
Level Design
Possibility Space
Flow Chart


Which of these is an example of an appointment mechanic?
24 hour car repair service
Happy Hour
Waiting to be served at a restaurant


In the context of social gaming, what does ARPU stand for?
Average Rating Per User
Average Revenue Per User
Awards Relative to Points by User
Association of Role Players United


An optimal experience that gradually gets tougher is sometimes referred to as the game's ______
Levels
Flow
Enemies
Powerups


An early example of gamification surrounding housework and household tasks was Kevan Davis' ___________.
WorkFit
Chore Wars
Office Space
World of Housework
Life


True or False? A pool table at a bar is a simple form of gamification.
False
True


Cooperative gameplay, friend invites and social sharing are all considered acquisition features of games. They create organic or viral growth and are often measured as:
direct marketing success
community appeal
k-factor
banner ad clicks


The theory that information should be released in the minimum possible snippets to gain the appropriate level of understanding at each point during a game narrative is known as the _______.
Reward Schedules Theory
Information Trickle Theory
Cascading Information Theory
Blissful Productivity Theory


What does the system of rewards acronym, SAPS, stand for?
Simple, Attentive, Prompt, Shiny
Symbol, Ascend, Prize, Status
Status, Access, Power, Stuff
Strength, Attention, Power, Social


Bartle's gamer types originated with:
Playstation software
Blackjack simulations
MMOG
Playing cards


Converting an expected reward into player action by varying the quantity and delivery schedule of that reward is _____.
Reinforcement
Progression
Flow
Engagement


The _____ directs the players' experiences and gives them a context within which their experiences fit.
Premise
Choices
Flow
Ending


Who are the three main actors within an agile gamification?
The Company, The Consumer, The Content
The Producer, The Consumer, The Observer
The Player, The System, The Organization
The Framework, The Player, The Endgame


Which of these are NOT an intrinsic motivator?
Wanting to lose 10 pounds so people will admire you
None of these are intrinsic motivators
Becoming a skilled novelist because you really enjoy writing
Helping the less fortunate because you feel a sense of accomplishment


What is 'flow' as used in gamification principles?
Flow is the mental state of operation in which a person in an activity is immersed in game play
Flow is gaining points on a continuous basis to reach new levels of game play
All of these
Flow is the process of reaching new levels.


Which of the following is not one of Bartle's four player types?
Socializers
Seekers
Achievers
Killers


Which of the following is a mobile app providing a platform for the gamification of any aspect of life.
Krool
Krallice
Klash
Klout


What is the term game companies use to describe the small group of users who account for most of the game's revenue?
super fans
addicts
whales
angels
high rollers


Daniel Pink suggested that cash is a poor extrinsic motivator, but suggested which of the following was a very strong one?
Praise from NPCs
Long term social status rewards
Self satisfaction through personal accomplishment.
New in game items.


True of False? The "holy grail" of gamification is to foster extrinsically motivated behaviors.
True
False


Upgrading a skilled World of Warcraft player to moderator is an example of which reward method?
Status
Stuff
Access
Power


The mistaken belief that punishment can achieve great results is known as _______.
The World of Warcraft fallacy
The force fallacy
The snake oil fallacy
The coercion fallacy


To preserve plausibility, you should avoid making every choice:
Difficult
Too melodramatic
Easy
Obvious


The reinforcement system used in slot machines is _____.
Fixed interval
Variable interval
Variable ratio
Fixed ratio


A phase in which you track existing behaviors before you start handing out rewards and displaying notifications is called ______.
A wait-and-see period
A bake-in period
A viewpoint period
A research-and-wait period


What is the typical delivery method of a third party gamification resource?
Direct Client Download
Cloud-based PaaS
Cloud-based TaaS
Peer-to-Peer file share


Technology consultancy Gartner has projected __% of corporate innovation will be “gamified” by 2015.
80
50
15


An improvement in results following the implementation of a gamification system is known as ______.
Jump
Upper
Gain
Lift


Encouraging an incremental choice in your favor when all things are mostly equal is a major factor of ______.
Loyalty
Edutainment
Urgent Optimism
Progression


The sought after point between a player's state of anxiety and boredom is known as _____.
Euphoria
The sweet spot
Happiness
Flow


Which of the following gamification resources focuses mainly on sharing and competition through social media?
Gigya
Klout
Badgeville
Bunchball


Which of these elements are not included in the Fogg Behavior Model?
Ability
Motivation
Reward
Trigger


The academic approach for the study, teaching, and designing of games is called:
Gamasutra
Ludology
Game Design
Game Making


Skinner operant conditioning relies on:
Extrinsic rewards
Intrinsic rewards
Variable ratio rewards

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