Elance Eloqua Test Answers 2015
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True or False? Eloqua offers centralized lead
scoring.
False
True
What are the type of email links used in
Eloqua?
Redirect links
Direct and hard links
Direct and indirect links
Direct and redirect links
What processing step would you use to alert a
salesperson about a form submission?
Add to campaign
Add to shared contact list
Send notification email
Send submitter an email
The Visitor Record or Profile captures
information using __________________.
All of these
cookie & tracking script
contact & prospect uploads
form submission data
On the Eloqua Today bar, you navigate to
Contacts and Emails by clicking on which drop down?
Setup
Automate
Evaluate
Communicate
What form processing step is used to send
internal notifications that a contact has submitted the form?
Send Email
Email Notification
Add to Program
You can open a support ticket in Eloqua by:
Clicking the question mark in the upper right
corner
Using the Sandbox feature
Going to Topliners
Attending Eloqua University
A contact record can be linked to:
One Visitor Record
Multiple Visitor Records
No Visitor Records
A Contact Filter is defined as
A list used to determine the recipients of a Batch
Send Email
A segmentation tool which searches the database for
contacts who meet a set of criteria
A segmentation tool used to store Contacts who
share a similar attribute
In order to be a Contact in Eloqua, what must
the record contain?
Company
First Name
Email Address
Mailing Address
When adding a Segment to the Campaign Canvas,
you would choose to add members hourly until the campaign is deactivated in
which scenario?
Your segment is fed from a lead form
The segment will have new members added
periodically, and you want them to be added to the campaign as soon as that
happens
You want to send a “thank you” email to your trade
show leads
You are running a 6 month long drip campaign with
multiple emails and decision steps
You can pause a live campaign in Eloqua.
True
False
Where are all form submissions captured?
Form Details
Form Data
Form Layout
Eloqua's E10 platform includes A/B Testing.
True
False
More than half of Eloqua's clients are in the
SMB space.
False
True
What is the maximum number of Contact fields
in the Contacts Record?
250
100
200
150
You want to send an Email to your colleague
for proofing. You should use which type of send?
Quick Send
Test Send
Batch Send
Which report gives you metrics around email
opens, clickthroughs, unsubscribes, bounces, and form conversions for specific
emails?
Email Analysis Overview
Email Clickthrough Overview
Form Submissions by Email
Email Unsubscribe Overview
What file type cannot be imported into Eloqua
as a contact list?
.csv
.doc
.xlsx
.xls
True or False? A strategic campaign plan
should always include strategic business objectives, communication strategy and
specific campaign tactics.
False
True
An email can be sent more than once to the
same recipient if:
The email is sent via Quick Send
All of these
The email is sent via Test Send
The email is sent via Batch Send using the “Send as
Test Batch” option
Who can receive an email test?
Only the sender
Only Eloqua administrators
Only Eloqua users
Anyone
Eloqua can nurture leads based on both fit and
behavior.
False
True
True or False? A customer retention campaign
is an example of nurturing.
False
True
When you go to the Email Details area of a
particular email, you can edit which of the following?
Sender Display Information
All of these
Subject Line
Reply-to Information
Can you wrap text around an image in an email?
It depends on the font size
Yes
No
When Eloqua designates an email address as a
hard bounceback, it means that the email address:
Will be pushed automatically to the System Exclude
area of a distribution list
Was invalid
Will not be sent any emails in the future
All of these
Eloqua can trigger a campaign on action or
inaction.
True
False
If you activate a campaign and then deactivate
it, will the segment(s) update?
No
Only if the campaign hasn’t run yet
Yes
Only if the segments are set to update hourly until
the campaign is deactivated
Which one of the following is NOT a type of
Contact Filter Criteria?
Contact Field
Attendance
Activity
Inactivity
You want to send an Email to a distribution
list of Contacts. You use which type of send?
Test Send
Batch Send
Quick Send
Campaigns that engage buyers based on behavior
outperform batch-and-blast campaigns by 4 to 1
False
True
What is not considered an Asset?
Form
Email
Contact information
Landing page
In which processing step do you use an Update
Rule to apply logic to how the data is updated in the database?
Confirmation Page
Add to Contact Group
Update Existing Record or Data Object
Save to Contact Table
Nurturing latent demand can increase
conversion of qualified leads.
True
False
Which of the following causes an Email not to
send?
Both of these
The Email has a signature layout, but no user
assigned to the signature
A merge field is broken
What type of hyperlink can you create in an
email?
All of the above
Web page
File
Landing page
Which of the following is an available tier of
the Eloqua Platform?
Enterprise
All of these
Express
Team
Eloqua’s reporting function is called:
Reports
Topliners
Insight
Dashboards
Email Groups allow you to do which of the
following?
Roll Up Reporting
Manage Subscriptions
All of these
Apply a Default Header/Footer
Eloqua trademarked the phrase "Digital
Body Language."
False
True
What are distribution lists used for?
Email only
Data Services
Email, Print Mail and Fax
SMS
A segment is not created from:
Individual accounts
Filter criteria
Individual contacts
Shared filter
When building an ADC Rule you can build a
piece of criteria based on all of the following field types except one.
Which of the following field types is not directly accessible when building an
ADC Rule?
Profile Field
Contact Field
Prospect Field
Company Field
Should you use Google Tracking Code on
hyperlinks?
Only if the links are not Eloqua assets
No
Yes
How long can you keep a contact in a wait
step?
24 months
Unlimited amount of time
30 days
90 days
When building a program in Program Builder and
you want the Program to send out an email to an average of 50 people every 15
minutes you would set up:
Program Step with a “Send Quicksend Email” action
Decision Rule with a “Send Batch Email” action
Program Step with a “Send Batch Email” action
Decision Rule with a “Send Quicksend Email” action
You cannot save a report by:
Subscribing to History
Dragging it to your desktop
Subscribing to Email
Adding it to your History List
True or False? Best-in-class companies use
buyer personas to help develop campaign messaging, communication mix and
calls-to-action.
False
True
What two criteria are combined to create a
lead score?
Engagement and Lead Status
Eloqua Contact ID and Landing Page
Form and Profile
Profile and Engagement
How many unique sales and marketing cycles has
Eloqua participated in?
More than 800,000
More than 25,000
More than 50,000
More than 250,000
To save an email, it must have:
From address
Email group
Content
Subject line
Select the statement(s) about Email Folders
that are true:
Email Folders are represented by an icon of a
manila folder with a piece of paper sticking out of it
Email Folders allow for roll-up reporting
Email Folders help organize your emails
To create a filter to find the most possible
individuals with “Director” as part of their title, you would use which of the
following criteria?
Job Title Equals “Director*”
Job Title Equals “*Director*”
Job Title Equals “Director”
What of these is not a form field type?
Submit button
Picklist
Radio button
Text
How can you globally unsubscribe someone from
Eloqua?
Contacts > Segments
Contacts > Accounts
Edit Contact > Summary
Edit Contact > Preferences
You want to send a live Email to five folks
without having to put together a distribution list. You use which type of send?
Test Send
Batch Send
Quick Send
What must be on the Campaign Canvas to track
form submissions?
Landing page
Form
Wait step
Segment
Eloqua can directly connect with the following
programs:
Playstation
Webex
Apache8
Windows 7
What lives on a Hypersite Domain?
Contact Groups
Emails
Activity Driven Content
Landing Pages
What do distribution lists determine?
(Both of these)
Who to exclude in a Batch Send
Who to include in a Batch Send
Which of the following widgets cannot be added
to your Eloqua start page?
Recent email sends
Favorite reports
Upcoming campaigns
New subscribers
Deliverability rates are determined solely on
how many SPAM complaints have been submitted within one month
False
True
When creating a new custom email field merge
you can pull information from which of the following data entities?
Contact, Prospect & Company Fields
Contact & Company Fields only
Contact & Profile Fields only
Contact, Prospect, Company & Profile Fields
If you use the action step “Move to Campaign,”
the contact will leave the existing campaign.
FALSE
True
When inserting a hyperlink in an email to a
third party website, what type of link is appropriate?
Redirect Link
Direct Link
New contact and account fields are added
through which tool?
Fields & Views
Lists
Contacts
Segments
What is the maximum number of criteria a
Contact Filter can have?
50
35
15
20
What is the default width of a new Eloqua
email?
500 pixels
750 pixels
900 pixels
600 pixels
Can text overlap an image on a landing page?
No
Only if the image is a jpg
Yes
A new Contact Field can be created in Eloqua
by this type of user:
Marketing User
Any of the above
Advanced Marketing User
Administrator
Can text overlap an image in an email?
It depends on the size of the email
Yes
No
A soft bounceback is an email address that is
undeliverable because:
The inbox is currently full
Both of these
It is an invalid email address
Which Form Template do you choose if you want
to publish directly to a standalone landing page?
You don't need a template to publish to a Landing
Page
Basic Form
Basic Landing Page Layout
If you want your Contact Upload file to
support non-western (double byte) characters, which file format should you save
in?
CSV
Unicode Text
All of these
Excel
If a sales representative wanted to run a
seminar series in her territory to identify new prospects, what would be the
best next step to determine if this is a good idea?
Analyze the profile completeness of contacts and
accounts in the territory
Ask the sales rep where the budget is coming from
Pilot a single seminar and make the decision based
on initial results
Analyze the cost per lead and lead quality for
previous seminar campaigns
Who can you not exclude from receiving your
emails through the Master Exclude list?
Email Group members
Contacts from a specific campaign
Contacts with specific domains
Segment members
If you see a URL that includes “/content/” you
know it is a what kind of a page?
PURL Landing Page
Generic Landing Page
Form Landing Page
When is an Email considered open?
None of these
When a link is clicked in the Email
When images are downloaded
When it lands in the recipient's inbox
What is the maximum number of large text
fields you may create in the Contact Table?
50
5
25
What does your file need to contain in order
to upload Contacts into Eloqua?
Be in CSV file format
All of these
A Header Row
An Email Addresses
Which of these items is not a Filter criteria?
Opened any email
Included in specific campaign
Globally unsubscribed
Compare contact fields
Which BI Engine does Eloqua use?
Microstrategy
Oracle
Board International
Pentaho
Where do you make form fields required and/or
pre-populating?
Form Details
Form Data
List Form Layouts
Additional Field Properties
True or False? A complaint rate of 0.02% will
not impact your email deliverability rate.
True
False
What is not a type of user account?
Marketing
Administrator
Global
Partner
In order to pull a Social Media Channel report
to compare the Linkedin and Twitter campaigns, you need to set up channels and
campaigns in this area:
Automate > Web Profiling > Referrers tab
Automate > Web Profiling > Profiling tab
Evaluate > Reporting > Report Console >
Marketing drop down
Evaluate > Reporting > Report Admin >
Custom Reports dropdown
How many criteria can you include in a filter?
15
No limit
25
50
What is the maximum number of characters
allowed in a Large Text field in Eloqua?
64,000
32,000
128,000
5,280
256
To add brand new contacts to the database, you
have to add which processing step?
Add to Contact Group
Save to Contact Table
Update Existing Record or Data Object
When building a PURL Landing Page you have
access to which of the following?
Activity Driven Content
Content Sections
(All of these)
Content Substitution
Template emails are built in layers. Pick the
correct order from start to finish.
Template, Content then Theme
Theme, Template then Content
Template, Theme then Content
In Eloqua, you can segment contacts on the
following criteria:
Linked company/accounts
Sent emails from the past two years
All of the above
Deleted from your CRM
In order to get rid of a scheduled, but not
yet sent Batch in Eloqua you must:
Lock the Batch then Delete it via the Batch Details
Page
Delete it via the Batch Details Page
Unschedule and delete it via the Batch Control Page
Delete it via the Batch Control Page
It is a best practice to use which processing
step to make it easier to locate or segment contacts in the future based on
form submissions?
Add to Contact Table
Save to Contact Table
Update Existing Record or Data Object
Which type of sending has zero reporting?
Test Send
Batch Send
Quick Send
To change a Signature Field for your Eloqua
User agent, go to:
Communicate > Email Marketing > Email tab
> Signatures drop down
Setup > My Settings > Edit Agent Settings
> General Info (Signature Fields) header
Communicate > Email Marketing > Email tab
> Setup & Management drop down
Setup > Management > System Management >
System Settings
How many characters are allowed when using the
"Have a value in" option when creating a filter?
250
400
350
300
What determines the look and feel of a
template email?
Theme
Template
Content
According to ReturnPath, in North America,
what percentage of email is actually delivered to an inbox?
50%
95%
80%
99%
Some individuals may be pushed to the Exclude
area of a Distribution List automatically. Three of the following are valid
reasons why this might happen. Pick the one reason that is NOT a reason.
The Contact has already been identified as a soft
bounceback
The Contact has already been identified as a hard
bounceback
The Contact previously Unsubscribed
The Contact previously received this exact email
Which of the following is the correct list of
possible objects in the "Included" section of a Distribution List
Contact Group Members, Filter Contacts, Filter
Companies, Search for Individuals, Email Recipients, Email Group Members, Data
Card Set Members
Contact Group Members, Filter Contacts, Search for
Individuals, Email Recipients, Email Group Members, Data Card Set Members
Contact Group Members, Filter Contacts, Search for
Individuals, Email Recipients, Email Group Members, Data Card Set Members,
Master Includes
Contact Group Members, Filter Contacts, Search for
Individuals, Email Recipients, Email Group Members, Data Card Set Members,
Subscribers, Master Includes
Which processing step do you use to send an
Auto-Responder Email to each form submitter?
Email Notification
Send Email
Confirmation Page
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