Adobe Analytics Standard Test Answers
·
When creating a segment from the drop down box
("Add Segment"), it will be visible to all users.
False
True
What is the purpose of the pageType variable?
Determines if the page contains conversion events
or not.
Reports on the page template name when using a CMS.
Used to capture the type of content displayed on
the page.
Captures URLs that lead to a 404 Error Page.
What is the max size of the s.channel (site
sections) variable?
There is no limit
100 bytes
1 kilobyte
32 bits
Which of the following is not a possible value
in the Referrer Types report?
Mobile Apps
Typed/Bookmarked
Other Web Sites
Search Engines
Social Networks
What is the default "Expire After"
setting for newly enabled conversion variables (eVars)?
Page View
Purchase
Visit
Month
None
Segments created in Discover can be used in
SiteCatalyst.
False
True
What does the acronym 'SAINT' stand for?
Simple Attribute Interface Naming Technology
Standard Attribute Injection and Naming Tool
SiteCatalyst Attribute Importing and Naming Tool
Script Assignment Importing And Naming Tool
Sending SiteCatalyst data to two or more
report suites is called:
Multi-suite tagging
Cross-suite reporting
You cannot send data to more than one report suite
Double variable tagging
Which of these are a common reason to use the
s_objectID variable?
To aggregate clicks on links that change often
during a day
All of these
To separate clicks on links that ClickMap combines
To improve accuracy of ClickMap data reporting
How can you compare two date ranges in a
single report in Ranked view?
Create a processing rule for the two date ranges
Click "Compare Dates" in the grey report
header
Change the date range in the metric selector
Click "Compare Dates" in the calendar
module
What is the SAINT API used for?
Restricting access to dashboards
Ensuring your system is compatible with SiteCatalyst
Importing meta-data to describe and group reporting
values
Designing a more user-friendly dashboard
What is maximum number of report suites that a
company can use?
50
No limit
200
10
5,000
If s_account is empty, not declared, or
contains an unexpected value:
Data will continue to be collected normally
Corrupted data will be collected
No data will be collected
You will void your license
Which variable do you use when setting the
report suite?
s.login
s_account
s_exec
v_setUp
What is the primary purpose of an eVar?
Breakdown traffic metrics by one another
Enable Pathing
Record product names
View conversion events in the context of data
dimensions
Enable Participation
Which of the following is not an allowed
allocation setting for conversion variables?
Original Value
Decaying
Most Recent
Linear
True or False? If you navigate to a different
report, the segment you had applied will be canceled.
True
False
What is the best method for adding meta-data
to SiteCatalyst variables?
Subrelations
Data Feeds
Data Sources
Classifications
Correlations
What type of SiteCatalyst variable/report
would you use if you want to see pathing behavior?
Classifications
Conversion variables (eVars)
Traffic variables (sProps)
Success Event
Participation
How will commas in my product name interfere
with my data?
They cause everything after the comma to be treated
as the "units" entry in s.products.
They cause everything after the comma to be treated
as a separate category/product/units/revenue entry in s.products.
They cause the entire s.products value to be
discarded after data collection.
They do not display correctly as commas in the
reporting interface.
In SiteCatalyst 15, you can correlate a level
of any enabled hierarchy variable with any traffic variable.
True
False
How many variables can have Pathing enabled in
Adobe Analytics?
5
4
2
10
No limit
How many custom eVars are available in each
SiteCatalyst report suite?
50
100
75
10
25
Which of the following SiteCatalyst features
allows you to visually show website performance and track progress against set
goals?
Data Extracts
Calender Events
Alerts
Bookmarks
Targets
For improved ClickMap tracking, where should
the s_objectID variable be set?
In the onClick event handler of a link
In the ClickMap section of the page footer
In the pageName variable
In the s.userID variable
When using link tracking, which Adobe
Analytics report will be populated if the second argument in s.tl() is a 'o'?
File Downloads
Exit Links
None, s.linkType='o' is not valid syntax
Custom Links
Which of the following data collection domains
suggests the use of a first-party cookie implementation?
metrics.mysite.com
www.mysite.com
mysite.112.2o7.net
mysite.d1.sc.omtrdc.net
What is the best way to de-duplicate
SiteCatalyst metrics?
Participation
Correlations
Classifications
Serialization
Subrelations
What is used to breakdown Traffic Variables
(sProps) by one another?
Correlations
Segmentation
Subrelations
Pathing
Participation
Which SiteCatalyst feature allows you to
integrate external data into the reporting framework?
Publishing Widgets
Data Sources
SAINT Classifications
ASI Slots
Data Extracts
Where can you go to share a previously created
bookmark with other users?
Manage > Bookmarks > Manage
Sharing > Bookmarks > Share Bookmarks
Admin > Bookmarks > Share
Favorites > Bookmarks > Manage Bookmarks
Admin > Manage Bookmarks
When usePlugins is "true," the
s_doPlugins function is called prior to each ______ request.
data
site
image
status
Which of the following is not required in
order to capture paid search keywords?
A paid search campaign must be actively running in
a known search engine
The paid search keywords reports must be enabled by
Adobe ClientCare
Paid Search Detection must be enabled in the Admin
Console
Paid search ads must be tagged with a consistent
query string parameter
What is the maximum number of metrics that can
be added to the Key Metrics report?
10
5
15
1
12
True or False: Conversion metrics are
available for use in GeoSegmentation reports.
False
True
What is a List Prop?
A variable in which you can pass multiple values in
a delimited list which the values persist so you can correlate conversion
metrics with them.
Another term used for SAINT classifications.
A variable in which you can pass multiple
additional traffic variables in a delimited list so each prop gets credit for
that page view.
A variable in which you can pass multiple values in
a delimited list so each value gets credit for that page view.
What is the correct syntax for capturing an
event called “booked flight” in event1?
s.event1="booked flight"
s.events="booked flight"
s.events="event1"
s.event1="event1"
What is the primary use of Adobe Analytics
Standard?
See which links on web pages are clicked the most
Analyze your organization's use of Adobe products
Provide directional guidance to help influence
visitor behavior
Create reports showing how visitors use the website
See how many "hits" pages on your website
get
Which JavaScript variable is used to identify
the domain on which cookies are set?
s.prop1
s.trackingServer
s.visitorID
s.cookieDomain
Which of the following is NOT a benefit of
multi-suite tagging?
Inter-site Pathing
Rollup metrics
De-duplicated unique visitors
Additional variables
Improved campaign attribution
Which of the following are NOT true about
classifications?
Classifications are retroactive
Classifications can be applied to both conversion
and traffic variables
Classifications can be cleared out if needed
Classifications can be overwritten
Classifications can be applied to out-of-the-box
reports
Which of the following is NOT true about the
s.products variable?
Can be used to set numeric and currency success
events
Can be used to set Merchandising eVars
Can be used to see product pathing
Can accept multiple values
Can be used to set the purchase event
What is the proper syntax to capture a product
being added to the shopping cart?
s.events="scAdd"
s.products=";;Adipure 11pro"
s.events="scAdd" s.products="Adipure
11pro"
s.events="cartAdd" s.products=";Adipure
11pro"
s.events="scAdd"
s.products=";Adipure 11pro"
What is the difference between participation
and allocation?
Participation can expire beyond a visit, whereas
allocation is visit based
Participation assigns full credit and allocation
assigns partial credit
Participation is used for eVars and allocation is
used for sProps
Participation allows for pathing and allocation
does not
Which of the following can be done using
Processing Rules?
Explode (break apart) a single variable value into
multiple values
Exclude by IP address
Change the report suite ID for a server call
Copy a value from one variable to another
What is the maximum character (byte) length of
Traffic Variables (sProps)?
50
100
255
75
200
If a visitor on your site is purchasing six
widgets, at a price of $5.98 per widget, what is the correct s.products syntax?
s.products=",widgets,6,35.88"
s.products=";widgets;6;35.88"
s.products=";widgets;6;5.98"
s.products=",widgets,6,5.98"
What is the difference between Product and
Conversion Syntax for Merchandising Variables?
Product Syntax sets the s.products variable, while
Conversion Syntax sets s.events
Product Syntax requires fewer server calls than
Conversion Syntax
Product Syntax is set in the s.products variable,
while Conversion Syntax is not
Product Syntax can be tagged manually, while
Conversion Syntax is enabled by ClientCare
Which of the following is used to define data
in Traffic Sources reports.
Advanced data filter
Search filter
Internal URL filters
Site filter
When using a using packet monitoring tool to
validate custom link tracking, which of the following parameters identifies the
custom link friendly name?
pev2
lnkName
pev1
clnk
Pathing in SiteCatalyst reports is limited to:
A visit
No limit
A week
A day
A month
What is the correct s.pageName value to set on
a 404 error page?
pageName=”404 error page”
pageName=""
pageName=”error page”
pageName=document.title
For how long can linear eVar allocation be
extended?
Week
Month
Day
Visit
Any timeframe
Which of the following is not a valid value
for the events variable?
scOrder
scCheckout
prodView
purchase
What is the purpose of the "External
Report" reportlet type in dashboards?
Allow you to make the dashboard available for
one-click access from an external site (e.g., SharePoint)
Allow you to link to an external Excel document
from within your dashboard
Allow you to make the dashboard available in
Dashboard Player
Allow you to import an XML feed of external data
into the dashboard
The purchaseID variable only de-duplicates the
purchase event.
True
False
Which of the following statement about
processing rules is not True ?
Processing rules populate variables without using
query string parameters.
Processing rules use Context Data variables to
simplify data collection.
Processing rules concatenate values for easier
reporting.
Processing rules set an Event on a page or when a
value is matched.
Processing rules copy an eVar into a Prop to see
paths.
How many supported SAINT classifications
columns can be added for each variable?
50
No Limit
10
5
30
How many levels are supported in the hierN
variable?
1
98
20
5
Which of these features can admins not
restrict from their users using permissions?
Pathing
Correlations
Segmentation
Success Events
Data Warehouse
What is maximum date range that will allow
hourly granularity in trended reports?
90 days
14 days
30 days
3 days
7 days
Which of the following is not a pattern type
in the PathFinder report?
Precede
Sandwich
Follow
Bookends
Sequential
Which of the following is a value in the Time
Prior to Event report?
less than 5 minutes
1-2 minutes
10-30 minutes
1-5 hours
60-90 minutes
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